AMBUSH is making its first foray into the world of Web3 with the launch of a new collaboration with Avalanche. The brand’s director, Yoon Ahn, has expressed interest in metaverse and NFT fashion and is now launching one of the brand’s own digital collectibles.
The forthcoming project taps Avalanche’s Culture Catalyst program, which is a $100 million USD fund dedicated to "driving culturally relevant projects to the Avax ecosystem." AMBUSH will produce a limited edition ‘A3’ NFT necklace based on the brand’s iconic ‘Lighter Case’ pendant. The necklace comes dipped in a new ‘AVAX RED’ colorway and boasts unique utility features.
Owners of the NFT will also be given virtual access to an exclusive event taking place in Milan on September 23 along with a physical version of the necklace.
Digital NFT Necklaces
AMBUSH and Avalanche Collaborate on the 'A3' NFT Necklace
Trend Themes
1. Web3 Fashion - The use of NFTs and the Metaverse in fashion provides an opportunity to sell digital products as unique collectibles.
2. Limited Edition Digital Collectibles - Creating digital collectibles with utility features encourages ownership and can be sold for higher prices.
3. Blockchain-based Event Access - Using blockchain technology to provide virtual event access to NFT owners creates an exclusive experience and can increase brand loyalty.
Industry Implications
1. Fashion - The fashion industry can leverage NFTs and the Metaverse to create unique and exclusive digital products for customers.
2. Blockchain Technology - The use of blockchain technology to create NFTs and provide exclusive event access can disrupt the ticketing industry and improve event experiences.
3. Entertainment - The entertainment industry can use NFTs and the Metaverse to monetize experiences such as virtual meet and greets with celebrities or exclusive access to content.