Astralis has partnered with Shikenso Analytics to improve the former’s AI-powered data solutions. Shikenso employs artificial intelligence to give customers sponsorship placement insights by delivering precise statistics on the value of their sponsorships. Shikenso has collaborated with tournament organizer PGL, esports holding firm ReKT Global, and esports organizations Berlin International Gaming and Eintracht Spandau.
Shikenso’s solutions are used to better analyze the value of partnerships via streaming and social media platforms. Technically, the data relationship will enable Astralis to leverage data-driven benchmarking, optimization, and troubleshooting regarding its future business opportunities.
"We base our commercial decisions on facts rather than feelings, and on insight rather than gut feelings. Shikenso will help us elevate our game in this area even further, enabling us to pinpoint exactly which activities drive the most commercial value for Astralis and our partners," said Kasper Sindt, Commercial Director for Astralis.
AI-Powered Esports Analytics
Astralis Recruits Shikenso Analytics for AI-Powered Data Solutions
Trend Themes
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3. Value of Esports Sponsorships - The ability to accurately measure the value of sponsorships in esports opens up potential for increased revenue opportunities.
Industry Implications
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3. Marketing/sponsorship - The use of AI in measuring the value and impact of sponsorships presents disruptive innovation opportunities within the marketing industry.