These new Arby's grocery products are being launched to offer consumers a way to enjoy some of their favorite foods and flavors from the comfort of home. The products include the frozen Crinkle Fries, the Arby's Sauce and the Horsey Sauce, which are all characterized by their authentic flavor profile. The products are being launched at grocery stores nationwide where consumers can pick them up for a limited time only.
The Arby's grocery products speak to the increased demand for ways to enjoy familiar foods and flavors from home as consumers to spend more time within their living space on a regular basis. The products are branded with the recognizable logo to help shoppers easily identify them in store aisles and the frozen case.
Prepackaged QSR Grocery Products
These Arby's Grocery Products are Ready to Eat at Home
Trend Themes
1. At-home Prepackaged QSR Products - The trend of prepackaged quick service restaurant products for at-home consumption is on the rise, creating opportunities for QSR chains to expand their reach beyond traditional restaurant patrons.
2. Authentic Flavor Profiles - Consumers are increasingly looking for prepackaged products that offer the same flavor profile as their favorite QSR chains, creating opportunities for food manufacturers to innovate and experiment with new flavor combinations.
3. Brand Extension Into Grocery Stores - QSR chains are exploring opportunities to extend their brand and product offerings beyond traditional restaurant settings, leveraging their brand recognition to create new revenue streams.
Industry Implications
1. Fast Food - The fast food industry is now exploring prepackaged product offerings in grocery stores, creating opportunities for industry players to grow their market share and tap into new revenue streams.
2. Grocery - As prepackaged QSR products gain in popularity, the grocery industry has an opportunity to expand its product offerings and appeal to a broader range of consumers looking for convenient and authentic at-home meal options.
3. Food Manufacturing - The trend towards prepackaged QSR products presents an opportunity for food manufacturers to innovate, experiment and create new products to meet the growing demand from consumers for authentic and convenient meal options.