Approved by Fritz is a pet accessory brand that was born during the rise of the pandemic when CEAO Danielle Heeren was on the waitlist to adopt a dog. CEAO notable stands for Chief Entertainment and Approval Officer and during this time, Fritz, who is a rescue dog was the inspiration behind the brand.
When Fritz and Heeren united, she wanted to create a brand as an extension of the admiration of her dog and city. The brand offers dog beds, covers, insert cushions, and more -- all of which are made from recycled PET bottles detailed with a playful pattern to appeal to dogs and their owners. Notably, the cover is scratch-proof and can be machine washed.
Colorful Pet Accessory Brands
Approved by Fritz Offers Expansive and Playful Pet Designs
Trend Themes
1. Recycled Pet Products - Pet product brands can innovate by creating products made from recycled materials like PET bottles.
2. Playful Pet Designs - Pet accessory brands can stand out by offering playful designs that appeal to both pets and their owners.
3. Scratch-proof Pet Covers - Pet product brands can provide value to pet owners by creating scratch-proof covers that are easy to clean.
Industry Implications
1. Pet Accessories - The pet accessories industry can benefit from incorporating sustainable materials, playful designs, and durable covers into their products.
2. Recycling - The recycling industry can partner with pet product brands to supply recycled materials for their products.
3. Pet Adoption - The pet adoption industry can collaborate with pet product brands to create accessories inspired by rescue pets like Fritz.