A.P.C. and Lacoste are the latest duos to join forces, delivering a range of apparel designs that stem from a daily lifestyle inspiration. Talking about the capsule, A.P.C. founder and current creative director Jean Touitou tells HYPEBEAST that "It’s like musicians jamming, it’s like chefs cooking together, [...]It’s probably magic, Louise could understand our ideas without any struggle."
The capsule itself blends both of the brands' design languages together in a seamless manner, featuring militaristic themes and sportswear sensibilities throughout. It also boasts a retro theme with a slight 90s influence seen throughout the silhouettes including the signature denim used to create the windbreaker. This same windbreaker also arrives in navy blue tonal nylon and a khaki gabardine.
Daily Lifestyle Fashion Designs
A.P.C. and Lacoste Deliver a Range of Daily Lifestyle Apparel
Trend Themes
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Daily Lifestyle Fashion — Opportunity for apparel brands to collaborate and design casual wear with everyday comfort and functionality in mind.
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Militaristic-sportswear Fusion — Opportunity to blend militaristic themes and sportswear sensibilities to create unique and practical designs for fashion brands.
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Retro Influences — Opportunity for fashion brands to incorporate retro themes and 90s influences in their designs and capitalize on nostalgia.
Industry Implications
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Fashion and Apparel — Fashion brands can explore opportunities to create capsule collections that blend different design languages and cater to a daily wear audience.
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Textile and Materials — Opportunity for material suppliers to develop fabrics that are durable, practical, and comfortable for daily wear and militaristic-sportswear fusion designs.
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Retail and E-commerce — Retailers can create a niche category that offers affordable and stylish daily wear apparel for consumers who seek comfort and functionality in their wardrobe choices.