Car brand Range Rover unveiled a new limited edition alpine-ready performance 2023 Range Rover Sport Deer Valley Edition that was inspired by Park City of Utah. The car was first shown at the Ranger Rover House Park City. The location is a luxury area for customers and fans of the car brand to experience the Range Rover alpine-themed lifestyle. Range Rover is also committed to donating $5,000 USD from each sale to Youth Sports Alliance (YSA).
The car is based on the Range Rover Sport Autobiography P530 V8. The colorway of the car is in deep gloss vermillion red wrap with black accents. The car also has SV bespoke 23" satin dark grey wheel with carbon accents and an alpine ski roof box. Additionally, the car's interior has light cloud/ebony semi-aniline colored seats. There are only 20 units available and each car comes with two custom sets of Hinterland Skis. Priced at $165,000, the car is available now.
Alpine-Ready Performance SUVs
Range Rover Sport Launches 'Deer Valley Edition' with Custom Skis
Trend Themes
1. Alpine-ready Performance Suvs - Auto companies can release limited edition performance SUVs that cater to specific geographies and lifestyles, such as alpine skiing.
2. Luxury Lifestyle Branded Experiences - Car brands can create luxury experiences and events to promote their brand and engage with customers and fans who share a particular lifestyle or interest.
3. Vehicle Donation Partnerships - Auto companies can partner with relevant charities and organizations to donate a portion of sales to support their cause and create positive social impact.
Industry Implications
1. Automotive - Auto companies can use limited editions, customizations and partnerships to drive sales and connect with specific customer segments and communities.
2. Luxury Lifestyle - Luxury lifestyle brands can create experiences, products and services that reflect and reinforce their brand values and identity.
3. Charitable Organizations - Charitable organization can partner with businesses to generate funds and awareness for their mission and goals, and reach a wider audience beyond their core supporters.