Alani Sparkling is a brand-new line of flavored sparkling water from Alani Nu that's caffeine-free, gluten-free and vegan. Available in five flavors, the canned beverages complement the brand's current offerings and they share light, refreshing tastes that offer a better-for-you alternative to other drinks.
The convenience and wellness attributes of the flavored sparkling water beverages make them especially appealing to women who are looking for an alternative to sugary sodas that are just as enjoyable to consume. This line intentionally "showcases natural aromatic flavor components that [enhance] the taste of the product with zero sugar."
Alongside the Orange, Lemon Crème, Piña Colada and Peach Alani Sparkling flavors, Alani Nu is introducing an exclusive Cotton Candy variety at Kroger stores nationwide.
Free-From Sparkling Drinks
Alani Sparkling is Made Without Caffeine and Gluten
Trend Themes
1. Better-for-you Beverages - Creating new product lines of caffeine-free, gluten-free and vegan sparkling water is an opportunity for companies to offer healthier beverage options to consumers.
2. Natural Flavor Innovation - Developing sparkling water flavors using natural ingredients can attract consumers who prioritize natural and organic products, presenting an opportunity for companies to carve out a niche in the market and create a competitive edge.
3. Convenience Beverages - Offering ready-to-drink and portable sparkling water beverages provides convenience to consumers who are increasingly looking for on-the-go and grab-and-go products, presenting an opportunity for companies to tap into this growing trend.
Industry Implications
1. Beverage Industry - The beverage industry can continue to innovate and disrupt by providing more variety and healthier options in the sparkling water category to meet consumers' shifting preferences and priorities.
2. Natural Foods Industry - The natural and organic foods industry can benefit from the growing trend of consumers looking for healthier, natural and organic beverage options, sparking an opportunity to carve out a niche in the market and create a competitive edge.
3. Convenience Store Industry - Convenience stores can cater to the growing demand for grab-and-go products by offering healthier, innovative and convenient sparkling water beverage options to attract and retain customers.