KitKat, the iconic brand synonymous with the slogan "Have a Break," is extending its message to artificial intelligence (AI) tools with a clever AI campaign video. With over 85 years of promoting the importance of breaks for humans, KitKat is now advocating for a pause in the work of AI.
A recently released video by the brand demonstrates how incorporating breaks into AI commands yields better outcomes. Inspired by a Google Deepmind study on large language model-based AIs, the research reveals that prompting AI with a breather before a request significantly improves response accuracy.
Phrases like "Take a deep breath and work on this problem step by step" proved to be the most effective, achieving an accuracy score of 80.2% in a dataset of grade-school math word problems. KitKat encourages Canadians not only to take breaks themselves but also to extend the same courtesy to their AI tools, showcasing the universal benefits of a pause.
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Trend Themes
1. Break-focused AI - Promoting the importance of breaks for artificial intelligence tools and incorporating pauses into AI commands to improve response accuracy.
2. Optimization Through Breaks - Demonstrating how taking a pause in the work of AI can lead to better outcomes and increased efficiency in processes.
3. Universal Benefits of Pauses - Highlighting the advantages of incorporating breaks not just for humans but also extending the same courtesy to AI tools for improved performance.
Industry Implications
1. Confectionery - Exploring innovative ways for confectionery brands like KitKat to advocate for breaks, even in the realm of artificial intelligence.
2. Artificial Intelligence - Discovering opportunities to enhance AI systems and algorithms by incorporating pauses or breaks for improved accuracy and optimization.
3. Marketing and Advertising - Utilizing the messaging around the importance of breaks to create AI campaigns that resonate with audiences and emphasize the benefits of pauses.