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Star Wars Unveiled a New LEGO Collection with Four Ahsoka Sets

LEGO fans and Star Wars enthusiasts have something to look forward to this year, as the LEGO Group has announced three new sets based on the upcoming Star Wars: Ahsoka series. The series, which will debut on Disney+ on August 23, follows the adventures of former Jedi Ahsoka Tano after the fall of the Empire. The new LEGO sets include Ahsoka’s T-6 Jedi Shuttle, a New Republic E-Wing vs. Shin Hati’s Starfighter set, and a brick-built display model of Chewbacca. The sets feature detailed starship models with opening cockpits, stud shooters, and storage compartments, as well as minifigures of popular characters such as Ahsoka, Sabine Wren, Shin Hati, and Morgan Elspeth.

The new LEGO Star Wars Sets from Ahsoka and LEGO will be available from September 1, 2023 at LEGO stores and online retailers. The prices for the sets are as follows: Ahsoka’s T-6 Jedi Shuttle ($79.99), New Republic E-Wing vs. Shin Hati’s Starfighter ($109.99), and Chewbacca ($199.99). The sets are recommended for ages 9 and up, except for the Chewbacca model, which is suitable for ages 16 and up.
Trend Themes
1. LEGO Star Wars Sets - Opportunity to capitalize on the growing popularity of LEGO Star Wars sets based on popular characters and storylines.
2. Thematic Building Blocks - Emerging trend of creating themed building blocks that appeal to specific fandoms or iconic franchises like Star Wars.
3. Brick-built Display Models - Increasing demand for brick-built display models that provide a visually appealing way to showcase favorite characters and vehicles.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunities in the toy manufacturing industry, particularly in the production of licensed and themed building block sets.
2. Entertainment Merchandise - Expanding market for entertainment merchandise based on popular franchises, such as LEGO Star Wars sets, that cater to collectors and fans.
3. E-commerce Retail - Opportunity for e-commerce retailers to capitalize on the online sales of themed building block sets, reaching a global audience of fans and collectors.

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