Champion continues to work together with Tetsu Nishiyama's brand WTAPS to grow their The Academy series. The two are known for adding a street-ready edge to casual sporty styles and this time around, it is meant for the Spring/Summer 2024 season.
The looks are cozy and comprised of silhouettes including short sleeve tees, long sleeve tops, hoodies, and sweatpants. The tees are constructed in a heavyweight US cotton for a durable and soft touch. The sweatpants and hoodies are made from Super Fleece with a thick and coy feel. Due to the contributing experience of both brands, the silhouettes are slightly oversized for a relaxed look and feel, ensuring that they remain minimal and simplistic.
Spring-Centric Collaborative Cozy Streetwear
Champion and WTAPS Grow Their The Academy Series
Trend Themes
1. Cozy Streetwear - The collaboration between Champion and WTAPS showcases cozy streetwear silhouettes for the Spring/Summer 2024 season.
2. Street-ready Edge - Champion and WTAPS add a street-ready edge to casual sporty styles in their collaborative collection for The Academy series.
3. Oversized Minimalism - The silhouettes in the collection are slightly oversized, maintaining a minimal and simplistic aesthetic.
Industry Implications
1. Fashion - The collaboration between Champion and WTAPS in the streetwear sector provides disruptive innovation opportunities for fashion brands.
2. Sportswear - The cozy and sporty styles in the collection open up disruptive innovation opportunities in the sportswear industry.
3. Textile Manufacturing - The use of heavyweight US cotton and Super Fleece in the collection presents disruptive innovation opportunities for textile manufacturers.