Just in time for the warmer weather, SoCIAL LITE recently launched the new 4L FRUIT PUNCH BOX. The refreshing new Spiked Fruit Punch box bosts premium Canadian vodka, a medley of natural fruit flavors, and refreshing still water. The new boxed beverage is available across Ontario, British Columbia, and Alberta.
The unsweetened, non-carbonated beverage boasts a 5% ABV and 100 calories per serving. In addition, it contains 0 sugar and 0 carbs, making it ideal for those looking for a refreshing beverage. The large-format Spiked Fruit Punch Box by SoCIAL LITE is a perfect, lighter option for any occasion.
The bag-in-box packaging format offers the best of both worlds when it comes to convenience and quality drinking experiences.
Fruit-Forward Bag-in-Box Beverages
SoCIAL LITE Debuted the 4L FRUIT PUNCH BOX in Time for Summer
Trend Themes
1. Bag-in-box Beverages - The bag-in-box format allows for more affordable and eco-friendly packaging for alcoholic beverages, offering an opportunity for other beverage companies to create innovative and sustainable packaging formats.
2. Low Calorie and Low Sugar Beverages - The trend of lower calorie and sugar content in beverages opens up new opportunities for brands to release healthier versions of their products to appeal to a more health-conscious consumer.
3. Fruit-infused Alcoholic Beverages - The popularity of fruit-infused alcoholic beverages such as SoCIAL LITE's Spiked Fruit Punch Box offers a unique flavor profile and alternative to traditional spirits that may inspire other brands to lean into similar offerings.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage market has plenty of room for disruptive innovation with new and unique flavor combinations, healthier offerings, and sustainable packaging to appeal to modern consumers.
2. Packaging - Innovative and eco-friendly packaging solutions, such as the bag-in-box format, presents a unique opportunity for packaging companies to work with beverage brands and offer more sustainable options.
3. Healthy Living - With a growing consumer demand for healthier, low calorie and low sugar beverages, brands in the health and wellness industry have an opportunity to expand their offerings and appeal to a new market of health-conscious consumers.