Parley for the Oceans continues its long partnership with adidas and this time around, the duo spotlight the 4DFWD sneaker model. The two create a sustainable iteration of the design using recycled materials to create a colorway that blends together black, cream, and light green.
It uses sail white recycled yarn to construct the upper and then thick green piping can be seen wrapping around the silhouette. The branding details follow in contrasting black adidas stripes that are pasted right along the lateral side of the shoe. The tongue has a stitched horizontal tag that is marked with co-branding details of adidas and Parley. The rest of the shoe has a black wire that extends around the top to the back.
Sustainable 3D-Printed Footwear
Parley Creates the adidas 4DFWD Using Recycled Materials
Trend Themes
1. Sustainable Footwear - By using environmentally friendly materials and production methods, companies can attract eco-conscious consumers and differentiate themselves in the market.
2. 3D Printing for Sneakers - Using 3D printing technology for customized, precision-fit sneakers presents a disruptive innovation opportunity for the footwear industry.
3. Recycled Materials in Fashion - Fashion brands can reduce their environmental footprint and appeal to sustainability-minded consumers by incorporating recycled materials into their products.
Industry Implications
1. Footwear - Footwear companies can explore the use of sustainable materials and 3D printing technology to create more eco-friendly and customizable products.
2. Fashion - The fashion industry as a whole can adopt the use of recycled materials and sustainable production methods to reduce its impact on the environment.
3. Environmental Conservation - Organizations focused on environmental conservation can collaborate with fashion and footwear companies to promote sustainable practices and raise awareness about the impact of consumer choices on the planet.