The Baskin-Robbins 31 Enjoy Spring promotion is being launched by the brand at participating locations in Japan as a series of ice creams that perfectly capture the essence of springtime conditions. The ice creams come in four flavors including Sakura, Burgundy Cherry, Cotton Candy Pastel and Matcha Brownie, which is crafted with matcha green tea from Kitagawa Hanbe. The ice creams are arriving alongside sakura-covered packaging to further drive home the spring-themed nature of the frozen treats.
The Baskin-Robbins 31 Enjoy Spring promotion is on now with all flavors available for purchase, but only for a limited time. This will see the Matcha Brownie and Burgundy Cherry available through the end of March, while Sakura is around until May 8 and the Cotton Candy Pastel through the end of May 2024.
Floral Springtime Ice Creams
The Baskin-Robbins 31 Enjoy Spring Promotion is Launching in Japan
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Industry Implications
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