Raising awareness about endangered animals and their rate of extinction is not an easy task since people often disregard its importance, but these striking WWF campaigns have utilized thought-provoking concepts and bold visual imagery to connect with viewers.
Animals are increasingly loosing their homes and habitat due to construction by landowners and changes to the global environment. The World Wildlife Fund has continuously strived to create effective and emotional ad campaigns that will cleverly portray how dire the situation is for these endangered animals. By showcasing print ads that showcase such things as disintegrating elephants, dolphins caught in ordinary household fences and correlations between human life and animal life, these WWF campaigns are shedding a much-needed light on the lives of these endangered animals.
From thought-provoking fish campaigns to mirrored moment ads, these WWF campaigns are allowing the general public to educate themselves on the dire circumstances of these animals.
20 Striking WWF Campaigns
20
Furry Face-Palming PSAs
Animals Feel the Anguish of Destruction in this Wildlife Campaign
19
Mutant Human Fish
"Stop Climate Change Before it Changes You" Campaign
18
Graffitied Endangered Species
The WWF Campaign Tags the Environment for Awareness
17
Disintegrating Animal Advertising
This WWF Desertification Campaign Pictures Creatures Crumbling
16
Toxic Animal Ads
The WWF Evollution Campaign Looks to Send a Clear Message
15
Hidden Ad Images
WWF Blends Human Faces into Environment
14
Mirrored Moment Campaigns
This WWF Promotional Video Mirrors Urbanites to the Environment
13
Chilling Conservation Campaigns
The WWF's 'Horrifying' Campaign is To-the-Point
12
Heartbreaking Emotive Animal Ads
This WWF Grey Campaign Calls for Environmental Change
11
Animal Implication Ads
The Y&R WWF Campaign Creates Critters out of Inanimate Objects
10
Thought-Provoking Fish Campaigns
WWF Bluefin Tuna Ads Want You to Give Tuna a Break
9
Illusory Handvertising
WWF Campaign Proves That Nature's Future is In Your Hands
8
Dolphins in the City
WWF Guerrilla Donation Campaign
7
Panda-Printed Animal Ads
The WWF 2012 Campaign Encourages People to Join Their Team
6
Intertwined Wildlife Ads
'We Are All Connected' is a Beautiful Campaign for WWF
5
Bloodvertising for Animal Rights
WWF Bloody Souvenirs Ad
4
Socially Integrated Wildlife Ads
The WWF 'Rare Page' Project Educates Users on Endangered Animals
3
Forests As Lungs
WWF Ad Campaign Compares Deforestation to Cancer
2
Interactive Guerrilla Campaigns
WWF Shows Where Your Coin Goes With Animal Drawings
1
Plastic Marine Life
The BBDO Guerrero WWF Campaign is Eco-Conscious
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AI-Driven Dreamy Fashion Campaigns
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Playful Pet Accident Campaigns
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Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Animal-Themed Apparel Collections
KENZO Releases Its New 'Varsity Jungle' Apparel Collection
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Chalk Streams Exhibits
British Photographer Launches New Photographic Series and London Exhibition
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Plant-Based Meat Resolution Campaigns
Beyond Meat 'Literally The Least You Can Do' is Cheeky
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Climate Crisis Awareness Exhibitions
Kinetic Singapore Unveils the School of Tomorrow Exhibition
Coral Reef Restoration Programs
SHEBA Brings HOPE to Coral Reefs with its Restoration Program
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Wool-Centric Contemporary Exhibitions
Formafantasma Debuts the Oltre Terra Exhibition in Oslo
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Unique Pre-Pollution Fragrances
O Boticário Address Its Eco Concerns with the Extinct Fragrance
Indigenous Community-Supporting Campaigns
Lush Debuts Land Defenders, Water Protectors
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Endangered Animal-Saving Capsules
Reigning Champ x Face Oka Earth Day Pack Arrive for Earth Month
Festive Carnivorous Plant Ads
John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Designer Hometown-Honoring Campaigns
Andreas Kronthaler Aids the Vivienne Westwood FW23 Campaign
Mental Health Campaigns
CAMH Wants to Ensure No One is Left Behind with Its New Campaign
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
Land Conservation Campaigns
Kodiak Introduces the Latest Installment of the Keep It Wild Campaign
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Heartwarming Social Good Ads
RMHC Debuted the 'Moments That Count' Campaign
Financial Conversation Hearts
CIBC's Valentine's Day Campaign Addressed a Relationship Stressor
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Charitable Wine Campaigns
Starborough Partners with Oceana to Support Conservation Efforts
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Charitable Whiskey Campaigns
Glengoyne is Offering Free Whiskey to Conservation Volunteers
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids