Alongside a billion-dollar market for physical sneakers, imaginative and otherworldly virtual sneaker innovations are now being created to satisfy consumers' desire for ownership, exclusivity and novelty in a new way. Virtual fashion
Many virtual sneakers are being released digitally as NFTs, or non-fungible tokens, and these designs give people the power to dress up themselves or their digital avatars.
Luxury brands like Gucci are reaching new audiences—Gen Z in particular—with virtual sneakers that are offered at much more accessible price points than a physical pair of sneakers from the label. Oftentimes, the virtual sneakers are paired with physical releases, both of which have the potential to be collected and traded on the booming sneaker marketplace.
11 Virtual Sneaker Innovations
From Collectible Virtual Sneakers to Limited Digital Sneakers:
Laura McQuarrie — May 22, 2021 — Fashion
11
Virtual Luxury Sneakers
The Gucci Virtual 25 is a First-of-Its-Kind Sneaker by Alessandro Michele
10
Blockchain-Based Virtual Sneakers
Atari and RTFKT Created a NFT Fashion Collaboration
9
Limited-Edition Digital Sneakers
Jeff Staple Released Sneaker NFTs for the Metaverse
8
Collectible Virtual Sneakers
Gucci is Selling $12 Virtual Sneakers on the AR Platform Wanna
7
Exclusive Virtual Outfits
RTFKT and THE FABRICANT Created a Seven-Piece NFT Collection
6
Signature Virtual Sneakers
CryptoKickers Creates NFT-Based Virtual Footwear for the New World
5
Token-Paired Sneakers
RTFKT Studios Created Three Sets of Physical Sneakers with NFTs
4
AR Sneaker Try-Ons
GOAT's Augmented Reality Experience Previews Rare & Exclusive Footwear Styles
3
Collectible Digital Sneaker Artworks
Rare Shoe Designs the Inaugural Series of NFT Sneaker Art
2
Virtual Sneaker Design Apps
The Gucci Sneaker Garage Lets Users Create and Remix Their Own Styles
1
AR Luxury Sneaker Apps
Gucci's App Now Lets Users Virtually Try on the Latest Sneaker Styles
Related Ideas
Superhero-Inspired Soccer Shoes
These Conceptual Marvel x Nike Football Sneakers are Comic-Like
Superhero-Themed Sportswear Shoes
Paul Parsons Creates Cool Marvel x Nike Concept Sneakers
Artist-Inspired Printed Sneakers
Tyler, the Creator Reunites with Converse for a Sneaker Launch
Unique Artisans Sneakers
NOVELLA's Debut Collection Chapter 1 Features Three Verses
Charitable Horse Sneakers
Horse Kicks Launches its Fall 2022 Collection of Reimagined Sneakers
Dynamic Thigh-High Tech Sneakers
Voo Store Joins On Running to Create a Unique New Sneaker
Nameless Secret Sneakers
Google & Ellesse Created Trainers That Can Only Be Found by Image Search
Bulbous Knitted Sneaker Designs
Nike Introduces the Cacao Wow Flyknit Haven Sneaker Model
Photorealistic Fashion NFTs
ikon-1 Brings Style and Beauty to the Metaverse
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Versatile Cushioning Sneakers
The Nike Pegasus Premium Has a Sculpted and Visible Air Zoom Unit
NFT-Enabled Watch Capsules
Casio to Launch a Virtual G-SHOCK Watch Using the Polygon Platform
Gaming-Inspired Haptic Response Sneakers
The Nike PG2 PlayStation Shoes are Paul George-Approved
Futuristic High-Heel Sneakers
This Conceptual Balenciaga Footwear by the OJB Studio are 3D-Printed
Vintage-Inspired Legacy Sneakers
Nike and Foot Locker, Inc. Partner to Launch a New Collection
Low-Cut Premium Padded Sneakers
Dior Presents a Look at its New Lifestyle B57 Sneaker
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Sporty NFT Wearables
Adidas Originals Debuted a Collection of Blockchain-Based Virtual Wearables
Movement-Focused Performance Sneakers
adidas Originals Launches the 'NMD V3' in Six Colorways
Lively Pink-Tonal Sneakers
Nike's Air VaporMax 2023 Flyknit Receives the 'Pink Blast' Treatment
Body-Tracking Metaverse Shoes
These Full-Body Tracking Shoes Translate Wearer to Player Movements
Web3 Sneaker Brands
'SOL3MATES' Aims to Redefine Luxury Footwear Through the Blockchain
Wearable Twin NFTs
Luxlock Introduced Unlockable Phygital NFTs During Fashion Week
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Crypto-Inspired Sneakers
PUMA and Yuga Labs Release New Custom Shoe Collaboration
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Stealthy Dynamic Basketball Shoes
adidas Unveils the New Futuristic Mad IIInfinity Sneaker
Shaggy Green Sneakers
The New Cactus Plant Flea Market x Nike Dunk Low Sneakers Have Arrived
Phygital Luxury Trunks
Louis Vuitton's Treasure Trunks Exist as NFTs & Bespoke Real-World Designs
Artistic Sneaker Collaborations
The 'Skechers x Vexx' Collection Highlights Bold Graphics
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Synthetic Leather Lifestyle Sneakers
Nike Adds a New Air Max Pulse to its Have a Nike Day Series
Bright Video Game-Inspired Footwear
Onitsuka Tiger Launches a Street Fighter-inspired Sneaker
Experimental Virtual Sneaker Activations
Fendi Celebrates Its 'Faster' Sneaker in the Metaverse
Futuristic Urban Sneakers
The Vans Sim-Plis-Tech are for the Everyday Urban Environment
Luxury Large Platform Sneakers
Louis Vuitton Introduces Its Latest Archlight 2.0 Sneaker
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Cushioned Slip-On Sneaker Styles
The Nike Air VaporMax Moc Roam Comes in Two Colors
Bulbous Dynamic Knitted Sneakers
Nike Shines a Spotlight on the Air Max Flyknit Venture
Cool-Tonal Futuristic Sneakers
The Nike ZoomX VaporFly NEXT% 2 Shoe Gets a For Future Me Look
Exclusive Modular Dynamic Sneakers
notwoways Unveils its New Foams Sneaker with Custom Detail
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Knitted Chunky Sneakers
Famous Footwear Boasts the DV Dolce Vita Sneaker
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
Futuristic Avant-Garde Footwear
Balmain x Space Runners Footwear Comes With NFT
Upcycled Crushed Velvet Sneakers
Converse Made Its New Design from Discarded Clothes
Luxurious Spring-Ready Sneakers
Burberry Introduces the Dynamic Box Sneakers to its Lineup
Inaugural Virtual Sneaker Collections
Nike Presents its Our Force 1s Collection of Digital Shoes
Dramatically Shaped Luxe Sneakers
Balenciaga Showcases a Look at its New Reptile Sneaker
Jeweler-Backed Sneaker Collaborations
Tiffany & Co. Unveils a Luxe Sneaker Collaboration with Nike
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Retro Classic Vintage Sneakers
Nike's Air Jordan 1 High Gets a Lost & Found Design Update
Sci-Fi-Themed Rubber-Like Sneakers
Native Shoes Launch Sci-Fi Sneaker Collection with Star Wars
AI-Enabled Sneaker Marketplaces
Neatsy.ai Has Shoppers Scan Their Foot to Find the Perfect Fit
Luxe Legacy-Inspired Sneakers
Louis Vuitton Releases the Online Exclusive 'LV Trainer Sneaker'
NFT-Based Plush Toys
VeeFriends Launches Physical Version of Its Signature NFTs at Toys"R"Us
Technical Vibrant Running Sneakers
Nike Unveils the New Dynamic Alphafly 3 Sneaker Model
Collectible Phygital Sneakers
The Grailed Puma Slipstream Can Be Authenticated in the Metaverse
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Metaverse Footwear Capsules
Maison Margiela Introduces the MetaTabi Collection in the Metaverse
Exclusive GenAI Sneakers
Balmain and Ant Kai Used Generative AI to Customize Unicorn Sneakers
Vinyl Toy-Inspired Glowing Sneakers
Nike Presents a Glowing Air Max 1 '87 and Terminator Low PRM
Gardening-Inspired Lifestyle Sneakers
Vans and Nicole McLaughlin Unveil The Slip-On VP VR3 LX
Bold Futuristic Luxury Sneakers
Palm Angels Showcases the Stealthy Dark Web Sneakers
Space Travel-Themed Sneakers
adidas Unveils Its Highly-Anticipated 'Cosmic Way Runners' Collection
Technical High-Fashion Sneakers
The Balenciaga 3XL Sneaker Showcases Exaggerated Soles
Futuristic Watch NFTs
Casio's VIRTUAL G-SHOCK NFTs Speak to Gen Z Collectors
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Fashion-Forward Lifestyle Sneakers
Valentino Garavani Unveils a New Pair of Premium Sneakers
Sculptural 3D-Printed Sneakers
The LV Cobra Was Showcased at Louis Vuitton's Men's Pre-Fall 2024
Digital-First Luxury Apparel
Maison Margiela Unveils a New Digital Product Collection with Mmerch
Futuristic Collaborative Fall Footwear
BOTTER and Reebok Present New Designs at Paris Fashion Week
Sneaker Digital Crossover Realms
Nike and Fortnite Join Forces on the Airphoria Digital Reality
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Sustainable Knitted Toddler Sneakers
Nike Launches the Swoosh 1 Trainer with Colorful Details
Luxury Hoverboard NFTs
Lexus is Engaging Next-Gen Collectors, Drivers & Luxury Consumers
Sustainable Vintage Shoes
Allbirds' New Sneaker Silhouette Represents Transformation for the Brand
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Medical Boot-Inspired Sneakers
MSCHF's AC.1 Sneakers Highlights an Experimental Supportive Look
NFT-Associated Lifestyle Sneakers
Nike Unveils Two RTFKT x Air Force 1s with Takashi Murakami
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Ultra-Soft Suede Sneakers
Puma and nanamica Launch the 'Suede Vintage' Collection
Pocket-Adorned Slip-On Footwear
Vault by Vans and Nicole McLaughlin Launch a Capsule Together
Phygital Sneaker Collections
NXTG3NZ is for Sneaker and Tech Enthusiasts Alike
Chic Skater Style Sneakers
These Dior B9S Sneakers Come in Two Material Options
Co-Branded NFT Sneakers
STEPN x adidas Genesis Sneakers is a Limited-Edition NFT Collection
Commemorative Fashion NFTs
The CFDA is Unveiling Non-Fungible Tokens & a Metaverse Exhibition
Reworked Futuristic Blue Sneakers
Philllllthy and adidas Join on a Blue NMD S1 Sneaker
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Runner Pace-Influenced Sneakers
These Vimazi Sneakers Have the Proprietary FastPod Technology
Co-Branded Digital Sneakers Collections
STEPN Partners with Steve Aoki's A0K1VERSE
Digital-Only Wearables
DressX & Zepeto Launched a Fashion Collection in the Metaverse
Lightweight Digital Sneaker Customizations
YEEZY Unveils a New Customization Page Online
Luxe Premium Vibrant Sneakers
Dior and Denim Tears Launch the New B33 Sneakers for the Season
Phygital Sneaker Collections
Balmain and Space Runners Unite for the Phygital 'Unicorn' Sneakers
Artful Dynamic Sneaker Series
ASICS and Florence Tétier Deliver a Limited Set of GEL-Nimbus 9
Monochromatic Grey Lifestyle Sneakers
Off-White and Nike Launch a Ghost Grey Tonal AF1
Futuristic Minimal Basketball Sneakers
adidas Originals Launches the Crazy Infinity Shoe Today
Metaverse Fashion Portals
PUMA Metaverse Space Connects Fans to FUTROGRADE at NYFW
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Trail-Inspired Luxe Performance Sneakers
DIOR Presents the New Dynamic B31 Sneaker Model
Green Velvet Textural Sneakers
Nike Introduces a New Green Velvet Tonal Dunk Low Sneaker
Virtual Luxury Archives
The Manolo Blahnik Archives Provides a Look at Exquisite Craftsmanship
Luxe Technical Footwear Designs
Givenchy Launches a New Iteration of the TK-360+ Sneaker Model
Premium Low-Cut Lifestyle Footwear
adidas Originals Launches the Forum Luxe Low Sneaker Model
Futuristic NFT Footwear
(B).STROY's Givenchy 'TK-360+ Mid' Comes with Its Own Digital Twin NFT
Pre-Worn Stylistic Luxe Sneakers
The Balenciaga Paris Sneaker Updates the adidas Stan Smiths
Phygital Luxury Sneakers
The Dior B33 Sneakers Use NFC Tech to Link to a Digital Twin
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Physical-Form Digital Sneaker Designs
Nike's RTFKT Presents its Online AF1 Sneaker IRL
Sculptural Futuristic Sneakers
New Balance Presents a New Version of its Warped Runner Sneaker
Wearable Nostalgic Fashion NFTs
Swear London's NFT Collection Shares 90s Platform Shoes & More
Digital Community-Themed Sneakers
ASICS Joins Solana UI on a New Collaborative Sneaker Set
Shoe Design NFT Collections
NUBIKK Spotlights Archival Shoes to a New NFT Collection
Artist-Designed Phygital Sneakers
adidas' Digital Pass Can Be Redeemed for Physical Sneakers
Stylish Metaverse-Based Fashion
Swear London Unveils its First NFT Collection with Skinvaders
Minimal Branded Tongue Sneakers
Nike Unveils a New Future is Equal Dunk Low Sneaker
Animal Print-Logo Vibrant Sneakers
Nike's Dunk Low Sneakers Get a Cholorphyll Colorway
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Color-Blocking Vibrant Sneakers
Nike Unveils a Doernbecher Version of the Air Jordan 1 Low
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Video Game-Themed Lifestyle Sneakers
Nike's Air Force 1 Gets a Street Fighter III Design Makeover
Digitally Linked Dynamic Sneakers
PUMA Launches the Black Station Metaverse Online Experience
Sustainably-Minded Lifestyle Sneakers
Proto Collective Unveils Its First Earth-Friendly Sneakers
Luxe Skiwear Metaverse Games
Balenciaga Launches the Balenciaga Skiwear Mini Game
Minimal City-Honoring Sneakers
adidas and Highsnobiety Launches the Not in Paris Stan Smiths
Gothic Dramatic Platform Footwear
Vetements and New Rock Launch a New Platform Sneaker
Platform Lifestyle Customizable Shoes
Nike By You Adds the Cortez Silhouette to its Roster
NFT Shoe Collections
TOMS Middle East Has Launched Its First NFT Collection
Supportive Breathable Sneakers
Vionic Sneakers Provide Essential Stability and Support
NFT-Equipped Watch Designs
Diesel Introduces a New NFT Program to Accompany its Watches
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
Puffed Futuristic Collaborative Footwear
Rains and Zellerfeld Join Forces on the Puffer Sneaker
Y2K-Inspired Luxury Sneakers
Valentino Garavani Launches the 2000s-Themed 'MS-2960' Sneaker
Sleek Plush Luxury Sneakers
Bottega Veneta Presents the Pillow Sneaker for the FW22 Season