The Japanese brand, known for its cost-effective and staple items, have been able to successfully duplicate its appeal in its Uniqlo clothing campaigns.
The campaigns usually keep it very simple and let the models and the clothes do all of the talking. Having the models stand in front of a white or off-white background, they are usually posed in casual positions while the variety of colorful Uniqlo clothes become the focal point of the ads. The company has also come out with some very unconventional marketing ideas as can be seen in the quirky tilt-shift calendars, which displays fast paced snippets of different areas and events occurring around Japan.
Together, the results of the Uniqlo clothing campaigns have been the creation of a successful, well liked brand that has captured a large following.
29 Intriguing Uniqlo Campaigns
28
Minimalist Menswear Lookbooks
Uniqlo Fall 2011 Collection Shows That Simple Can Be Better
27
Container Stores
Uniqlo Drops Stores in NYC
26
Branded Fashion Communities
UNIQLOOKS Users Upload Their Takes on Uniqlo Gear
25
Giant Insect-Infused Catalogs
The Uniqlo 'Undercover' Lookbook Features Human-Sized Bugs
24
Candy-Colored Clashing Prints
The R'el Dade for Cosmopolitan US January 2012 Shoot is Colorf
23
Topless Jeanvertising
The Uniqlo Spring/Summer 2010 Collection is Unveiled
22
Social Media Star Campaigns
Tumblr Founder David Karp Appears in the Uniqlo 'NYC Voices' Ad
21
Stacked Shirt Shops
The Uniqlo Ginza by Wonderwall Inc. Highlights Transparent Design
20
T-Shirt Shrines
UNIQLO Opens Tokyo T-Shirt Super Store
19
Tilt-Shift Calendars
The Uniqlo Calendar Uses a Revealing Form of Photography
18
Bubble Blazers
Jil Sander Uniqlo Fall/Winter 2010 Pads Down Business Jackets
17
Platinum Blonde & Pastels
Uniqlo's Bright Summer 2009 Ad Campaign
16
Recession Conscious Footwear
Uniqlo Shoes is the Latest from the Japanese Mega-Retailer
15
Robot-Inspired Fast Fashion
The Uniqlo Innovation Project is a Futuristically Minimalist Campaign
14
Color-Changing Shopping Mirrors
The Uniqlo Magic Mirror Virtually Changes the Colors of Clothes
13
Silver Cocoon Jackets
The +J Collection for Uniqlo Returns for the Third Time
12
Quilted Down Menswear
UNIQLO Winter Campaign is a Puffed-Up Comfortable Affair
11
Pinterest-Hijacking Campaigns
UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users
10
Animated Pinning Campaigns
The 'Uniqlo' Pinterest Dry Mesh Project is Clever
9
Classic Comic Character Tees
THe New Uniqlo UT Spring/Summer 2010 Campaign
8
Minimalist Japanese Menswear
The Head Porter Plus SS 2011 Collection is Based on Simplicity
7
Staged Family Catalogs
The Uniqlo SS12 UU Capsule Lookbook is Fashionably Happy
6
Androgynous Minimalist Ensembles
The +J for Uniqlo Spring Summer 2011 line is Simple and Chic
5
Informative Singing Alarms
The Uniqlo 'Wake Up' App is Music to Earlybird's Ears
4
Wintry Celeb Prints
The Uniqlo FW 2010 Ads Feature Two Cool Actors
3
Retail Discount Gaming
Play Uniqlo Lucky Machine Online for Clothing Discounts
2
Style Story Sites
Uniqlo Shows What the Brand is and Does Through Animation
1
Style Icons as Designers
Chloe Sevigny for Uniqlo
Related Ideas
Anime-Inspired Graphic Shirts
Uniqlo UT Set to Release 'Attack on Titan' Graphic T-Shirts
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Japanese-Inspired Selvedge Denim Capsules
Levi's Presents its Made in Japan Collection
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Designer Upcycled Bags
Comme Des Garçons Released Its Collaboration with FREITAG
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
High-Performance Outerwear Installations
Colmar & Yosuke Aizawa Debut the Revolution Collaboration
Filmmaker-Backed Movie Apparel
Sofia Coppola Lends Her Work to Uniqlo for a Graphic Shirt Series
Sophisticated Summer Fashion Collections
Ten C's Spring/Summer 2024 Capsule Features Bright Colors
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Cult Anime-Inspired Fashion Collections
UNIQLO UT's Collaborates with the Jujutsu Kaisen Anime
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Anime-Inspired Clothing Collections
UNIQLO Collaborates with Chainsaw Man on a New Capsule
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Minimal Premium Streetwear Collections
Represent Unveils the Patron of the Club Collection
Patterned Round Shoulder Bags
UNIQLO and Marimekko Join on a New Printed Range of Bags
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Refined Spring-Ready Collections
UNIQLO Debuts New 2024 Spring/Summer UNIQLO : C Collection
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Elegant French T-Shirts
MUJI Recently Released a Stylish and Moisture-Wicking Silhouette
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Winter-Ready Minimal Apparel
Axel Arigato Presents a Look at its New Winter Apparel Designs
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Filmmaker-Inspired Apparel Collections
Uniqlo Reveals a Collection Featuring Sofia Copolla
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Fall-Centric Contemporary Streetwear
Universal Works Presents its New Seasonal Range for FW22
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Refreshed Expressive Fashion Brands
The Cheap Monday Relaunch Retains Its Punk Aesthetics
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Modernism-Inspired Fall Apparel
UNIQLO and JW Anderson Deliver Minimalist-Friendly Winter Staples
Anniversary-Commemorating Winter Apparel
INVINCIBLE Debuts a Capsule Collection for The North Face
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Adaptive Modern Limited Outerwear
Ten c Presents its New Range of Apparel for the Season
Summer-Ready Staple Apparel
MKI MIYUKI ZOKU Launches its Latest Collection for Summer
Anime-Themed Casual Shirts
UNIQLO to Launch its Second SPY x FAMILY Collection on November 25
City-Inspired Camping Collections
STAPLE and Poler Unveil City-Inspired Camping Gear and Apparel
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
British-Inspired Collaborative Apparel
JW Anderson and UNIQLO Join Forces on a New FW23 Capsule
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Contemporary Layering Pieces
UNIQLO Canada Introduces Modern Layering for Fall and Winter
Character Graphic Collaborative Apparel
UNIQLO Presents an Adorable Hello Kitty Capsule
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Vintage Americana Fall-Ready Fashion
Universal Works Unveils Far From Memphis for FW23
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Simplistic Spring-Ready Minimal Fashion
Uniqlo U Introduces its Latest Collection for SS23
Understated Collaborative Denim Series
JJJJound and Levi's Work Together on a New Capsule
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Shoe-Inspired Lifestyle Apparel
Converse's Unveils its New Chuck Taylor Clothing Line
Contemporary Ready-to-Wear Labels
Ubari Offers Modern, Essential, and Versatile Wardrobe Pieces
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Nostalgic Classic Reissued Garments
The Wrangler Reissue Collection Celebrates 75 Years
Japanese-Inspired Outdoor Apparel
LL Bean Presents its Dynamic Outdoor Japan Collection
Fall-Centric Collaborative Apparel
UNIQLO Joins White Mountaineering on a New Capsule
Elevated Timeless Fashion
VTMNTS' Fall/Winter 2023 Boasts a Neutral Wardrobe with a Style Twist
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Flattering T-Shirt Capsules
Celebrity-Approved Label With Jéan Arrives with a New T-Shirt Capsule
French Museum-Inspired Graphic Tees
Uniqlo UT Presents the New Writings of the Louvre Series
Outerwear-Centric Fall Fashion
Bene Culture Presents its Latest Collection for the Season
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Adventure RPG Apparel Collabs
UNIQLO UT Launched a Second Final Fantasy Apparel Line
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Minimally Designed Streetwear Uniforms
Entire Studios is Launching the Entire Uniform Series
NYC-Inspired Lifestyle Capsule
Quatersnacks Joined Forces with Carhartt WIP on a Collection
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Playful Intergalactic Graphic Streetwear
Lorenz Presents its New Graphic Capsule for FW23
Timeless Striped Clothing Apparel
Armor-Lux's Iconic Range is Easy-to-Style and Timeless
Timeless Workwear Collections
visvim Just Recently Released Its Fall/Winter 2023 Offerings
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Fall-Ready Sleek Wardrobe Staples
UNIQLO U Presents its New Collection for the FW23 Season
Fall-Ready Light Tonal Streetwear
Unknown Presents its Latest Capsule for the FW22 Season
Rebirthed Outdoor Apparel Brands
Eddie Bauer Japan Gets a New Look for the FW23 Season
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Spring-Ready Tranquil Fashion
Nanamica Presents its Latest Collection for the SS24 Season
Anime-Inspired Graphic Garments
UNIQLO UT Launches the 'History of Dragon Ball' Collection
Holiday-Ready Winter Sports Fashion
Uniform Experiment and fragment design Boasts a Holiday Line
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Elevated Lightweight Apparel Capsules
Converse Japan Drops the New Chuck Taylor Clothing Range
Preppy Collaborative Retail Capsules
JW Anderson and Uniqlo Continue Their Ongoing Collaboration
Rebellious Spring-Ready Fashion
Jekeun Presents its New Collection for the SS24 Season
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Newly Renovated Fashion Stores
NEIGHBORHOOD Recently Re-Opened Its Shibuya Flagship Store
Cairo-Based Streetwear Lookbooks
Unknown Taps Rapper Unknown T to Star in its New Campaign
Shoemaker-Backed Oversized Shirts
Vagabond Shoemakers Unveils its First Branded Apparel Collection
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Tranquil Cozy Fashion Capsules
MAXIME Unveils the New a Man and His Objects Collection
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
LA-Inspired Spring Collections
7 For All Mankind Debuts the 'Forever LA, Forever Mankind' Campaign
Elevated Mellow Fall Fashion
AURALEE Presents its New Capsule for the Fall/Winter 2023 Season
Banana Fiber Apparel
Interloop Limited and Simply Suzette Launch the Unpeeled Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Cozy Greyscale Minimal Apparel
Entire Studios Launches a New Range of Streetwear for the Season
Ornate Bullion Apparel
Uniqlo Announces New Collaboration with Marimekko for New Collection
Culturally Influenced Parisian Boutiques
Halleroid Designs the New L/Uniform Boutique in Paris
Convenience Chain Golf Collections
7-Eleven Unveils its new Convenience Tour Golf Collection
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Après Ski-Ready Apparel
UNIQLO Canada Offers a Range of Items for the Winter Season
Slick High-Performance Outdoor Apparel
And Wander Launches Its Spring/Summer 2023 Capsule
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Airy Apparel Collections
The 'AIRism' Collection Comprises Comfortably Sweat-Wicking Fabrics
Light Colored Puffy Outerwear
Unknown Debuts New Drop, Featuring Puffer Jackets and Vests
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Summer Workwear Sartorial Campaigns
Carhartt WIP Presents its New Marina Campaign for SS23