THe New Uniqlo UT Spring/Summer 2010 Campaign
Marissa Liu — April 21, 2010 — Fashion
References: uniqlo & nicolaformichetti.blogspot
Japanese mega-retailer Uniqlo is giving the classic retro rock tee a revival with the launch of the Uniqlo UT Spring Summer 2010 collection. Featuring iconic images of Mickey Mouse, Donald Duck, C-3PO and Superman, to name just a few, Uniqlo is betting that the public will want a little nostalgia this season.
The Uniqlo UT Spring Summer 2010 campaign stars a bevy of models and was photographed by famed photog Ellen von Unwerth and styled by the incomparable Nicola Formichetti. Click through the gallery and take a peek at the accompanying video to see more of the UT collection.
The Uniqlo UT Spring Summer 2010 campaign stars a bevy of models and was photographed by famed photog Ellen von Unwerth and styled by the incomparable Nicola Formichetti. Click through the gallery and take a peek at the accompanying video to see more of the UT collection.
Trend Themes
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Retro Fashion — Opportunity for clothing companies to create vintage-inspired pieces with iconic characters and prints.
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Nostalgia Marketing — Opportunity for companies to tap into consumers' desire for nostalgia by incorporating retro designs into their products and campaigns.
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Cultural Iconography — Opportunity for companies to incorporate recognizable pop culture symbols and images into their designs and marketing materials.
Industry Implications
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Clothing — The clothing industry can create vintage-inspired pieces featuring iconic pop culture characters and designs to appeal to consumers' nostalgia.
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Marketing — The marketing industry can incorporate retro designs and cultural iconography into campaigns to tap into consumers' desire for nostalgia and familiarity.
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Entertainment — The entertainment industry can leverage classic pop culture images and designs to create merchandise and promotional materials for their franchises and properties.
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