The sets for the Uniqlo SS12 UU capsule catalog may seem incredibly staged, but the fashion is very much real. Whether its ad shows truly happy families or not, this collection will have people lining up around the corner the day it releases in stores. Approachable, stylish and affordable, it has pickings for all ages.
Designed in collaboration with UNDERCOVER, the Uniqlo SS12 UU capsule collection was designed by Jun Takahasi, alongside his wife and partner RICO. As casually chic as it is ever going to get, the Uniqlo SS12 UU lookbook showcases patterned florals and horizontal stripes as well as chromatic blazers, hoodies, chinos and black leather jackets.
The Uniqlo SS12 UU capsule collection is set to launch on March 16, 2012.
Key Themes Behind This Trend
- Staged Family Catalogs
- The use of staged family settings in catalogs presents an opportunity for businesses to create a sense of relatability and aspiration in their marketing.
- Casually Chic Fashion
- The trend of casually chic fashion offers a disruptive innovation opportunity for brands to create stylish and affordable clothing that appeals to a wide range of age groups.
- Collaborative Design
- The collaboration between designers and brands provides an opportunity for disruptive innovation by incorporating multiple perspectives and expertise into the creation process.
Where This Applies
- Fashion Retail
- The fashion retail industry can leverage staged family catalogs to showcase their products in relatable and aspirational contexts, attracting more customers.
- Apparel Manufacturing
- In the apparel manufacturing industry, embracing the trend of casually chic fashion can lead to innovative designs and production methods that combine style and affordability.
- Design and Marketing Agencies
- Design and marketing agencies can capitalize on the collaborative design trend by facilitating partnerships between designers and brands, resulting in unique and compelling creative work.
