While outwear is more commonly exposed to the world, flashy underwear designs are a perfect way to make undergarment shopping more fun. Some quirky designs on the market feature exuberant colors and crazy patterns, while others even incorporate electronics into their design. These high-tech undies can do everything from increasing pleasure through vibrations to hunting for husbands using a radar device. Regardless of their purpose, it's clear that no product is immune to technology's speedy advance.
Some less high-tech undergarments, but still quirky and innovative, include the booze bag boxers and Gaelic loincloths. The booze bag boxers hide packs of alcoholic within its folds of fabrics, making for easy access and extreme discrepancy. For Scottish folks, the Gaelic loincloth is a hilarious way to pay tribute to a centuries-old culture while baring it all.
Each of these flashy underwear designs brings something new to the lingerie market. They make is easy to see what's gaining popularity, what's coming back after a decade-long absence and what might appear in the future.
35 Flashy Underwear Designs
35
Lingerie-Clad Hotel Heiresses
The Paris Hilton for FHM Photo Shoot is Insanely Hot
34
Peekaboo Lingerie Editorials
The Zuzana Gregorova Elle Russia Shoot is Sultry and Seductive
33
Hazy Lingerie Spreads
The Elle France April 2012 Martensen Feature is Daring
32
Underwear as Outerwear
The 'Inside Out' Amica Italy Editorial Turns Things Around
31
Electrically Illuminated Lingerie
A Raver Girl Can Highlight Her Assets with a Light-Up Bra
30
Meat Chart Underwear
These Charted Boxer Briefs Help in Highlighting Parts
29
Ultra-Comfortable Separating Skivvies
MyPakage Uses an Unexpected Design for Freedom to Move
28
Booze Bag Underwear
The Freedom Flask Allows Users to Drink Alcohol Where Ever They Choose
27
Sliced Sketched Couture
The Elvira ‘t Hart’ Laser Cut Design Pieces are Wearable Drawi
26
Evolutionary Corsets
The Hubert Barrere Corset Collection Tells the Story of the Undergarment
25
Fruit-Infused Lingerie
The L'Officiel Paris November 2011 Issue Gets Wildly Tempting
24
Sheer Leggings as Outerwear
'The Neo Blitz Kids' in 160G Magazine Show off Fresh Punk Fashion
23
Futuristically Illuminated Undergarments
The Glow-in-the-Dark Corset will Light Up the Dance Floor
22
Bare Back Bows
The Wish Report Brazil Valentina Zelyaeva Editorial Shows Laced-Up Lingerie Looks
21
Husband Hunting Bras
Engagement Ring Stops Timer & Plays Wedding March
20
Plastic Pin-Up Editorials
The Var Magazine 'Fierce Creature' Photoshoot Displays Daring Captures
19
Fashion Diapers
S/S 09 Designers are Reviving Short Shorts
18
Iconic British Figure Lingerie
Show Off Your Regal Bits with the Ladies Panties by Twisted Tee
17
Eye Candy Underwear Campaigns
Junior Ottoni New Captain Spring 2010 Ads Sell Via Distraction
16
Color Block Mirdles
The John Galliano Fall 2010 Show Puts More Men in Corsets
15
Oversized Bras
‘A Long Story' Features Yoshikazu Yamagata's Finest Work
14
Weight Loss Underwear
Shed Those Pounds Simply by Wearing the MXP Calorie Shaper Pants
13
Color-Popping Underwear Ads
The Diesel Beachwear/Underwear Spring/Summer 2012 Campaign Shows Skin
12
Gaelic Loincloths
Show Off Your Scottish Pride with the Greg Homme Kilt Thong
11
Zestful Zebra-Print Lingerie
The Roberto Cavalli SS11 Campaign Features a Fierce Elisabetta
10
Masculine-Designed Hosiery
Hommemystere Designs Men's Lingerie for Men of the World
9
Tornado Fashion Kits
Glam Natural Disaster Survival Kit Includes Edible Undies
8
Secret Compartment Underwear
The Scottevest Travel Boxers Keep Possessions Safe and Secure
7
Comic Panel Man Panties
Wear the Pull-In Underwear x Marvel Collection with Justice
6
Beer Gut-Concealing Undergarments
Manx Takes Female Body Shaper Apparel and Targets it to Men
5
Vibrating Undergarment Apps
Durex Fundawear Helps Couples Regain the Sense of Touch While Apart
4
Grim Radiograph Garments
The Calvin Klein Bold 'X-Ray' Boxers Are Limited Edition
3
Electrical Shock Underwear
The Smart e-Pants Combats Bedsores for Injured and Paralyzed Patients
2
Tattletale Underpants
SIMsystem Reports Incontinence to Caregivers
1
Alcoholic Undergarment Sets
The Sensual 'Hot Perlage Private' Kit Will Spice up Your Evening
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Vintage-Inspired Flashlight Designs
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Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Empowering Female Shirts
Londre Bodywear Launches Big V Energy Tank for Entrepreneurial Women
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Star-Backed Underwear Series
The BN3TH x Jason Momoa Underwear are Available in Two Colorways
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Frilled Italian Lingerie Collections
softandwet Makes Beautiful Lingerie with Comfort in Mind
Frilly Feminine Swimwear
Hunza G Introduces a New Swimwear Collection for Summer 2024
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Phosphorescent Color-Changing Jackets
The Vollebak Firefly Jacket is Crafted with Five Layers
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Electric-Hued Luggage Collections
The Away Neon Collection is Available for a Limited Time
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Exclusive Holiday Loungewear
The SKIMS Holiday Gift Shop Features 15 Limited-Edition Items
Light-Up Kidswear
Go-Glow by PatPat Features Fabric-Illuminating Technology
Graphene-Infused Loungewear
The 'Huggi' Loungewear Features Thermoregulating Fibers
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Valentine’s Day-Inspired underwear
SAXX Offers Romantic Underwear and Loungewear
Sustainable Period Panties
Newex's Hiphugger Period Panty is Comfortable and Minimalist
High-Quality Loungewear
Nuuds Offers a Range of Comfortable, Versatile Basics for All
Ultra-Stylish Active Clothing
OTTI Debuts a Range of New Head-Turning Athletic Pieces
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
High-Fashion Workwear Collections
Gucci and Dickies Deliver "Ultra-Ornate Luxury Workwear"
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Gaming-Themed Luxury Fashion
Gucci Presents a Look at the Bright Good Game Collection
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Convenient Underwear Travel Organizers
Have A Rest's Organizer Has an Adorable Aesthetic
Floral Activewear Capsules
LoveShackFancy Launches its Debut Activewear Collection in Three Styles
Colorful Zip-Front Sports Bras
Ruby Ribbon Offers Its Zip-Up Sports Bra in a New Colorway
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Y2K Butterfly Swimsuits
Londre Bodywear Introduces the Reversible Blue Butterfly Minimalist Suit
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Inclusive Period-Proof Swimwear
The WUKA Period Swimsuit is Offers Medium Flow Protection
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Spring-Ready Shapewear Collections
Yummie Shapewear Debuts New Spring Colors and a New Silhouette
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Cozy Ultra-Stylish Lounge Sets
Boys Lie Boasts a Series of Comfortable Sets with Graphics
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Lightweight Mesh Sarongs
Londre Bodywear Launched a Few Summer-Ready Silhouettes
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Charitable Feasting Trousers
Irn-Bru Debuts a Pair of Festive Feasting Trousers for Charity
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Romantic Fashion-Forward Apparel
PrettyLittleThing Offers a Range of Apparel Perfect for Vday
Upcycled Bridal Intimates
Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses
Ultra-Comfortable Active Jumpsuits
LSPACE's Printed Go the Distance Jumpsuit is Comfortable
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Empowering Compression Bathing Suits
Londre Bodywear's Latest Collection is Dubbed Where's Vulva
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Chic Streetwear Fashion Collections
Homme+Femme Recently Debuted Its Spring/Summer 2023 Line
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Everyday Underwear Sets
This Collections Offers Matching Underwear with Comfort and Style
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Earthy Skincare Dusting Powders
Lush's Silky Underwear Smells Like Earthy Vetiver & Creamy Jasmine
Bold Statement Boxers
KSUBI Recently Launche the New Royalty Boxer Briefs
Ultra-Smooth Comfortable Bras
maurices Launches New Smooth Bliss Wireless Bra
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Cheeky Holiday Collections
Fruit of the Loom Introduces the Conversation Stoppers Collection
Understated Luxury Menswear
Coofandy's New Collection Brings Quiet Luxury to Modern Men
Versatile Comfortable Everyday Bras
The Vibrant Body Company Boasts the EveryWear Bra™
Tracker-Concealing Underwear
'TreasureTrace' Underwear Keeps Parents Informed of a Kid's Location
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Sophisticated Summer Fashion Collections
BoohooMAN Introduces Its Summer Nights Collection
Psychedelic Boxing Glove Accessories
These Mira Mikati Boxing Gloves Boasts Vibrant Illustrations
Stylish Menstrual Undergarments
Saalt Debuts a Menstrual Underwear Collection at Target Locations
Sweater-Matching Boxed Wines
Franzia Wines' Holiday Box Shares a Design with a Festive Sweater
Wearable Sexual Wellness Products
The Eddie by Giddy is a Non-Intrusive Solution for ED Symptoms
Cozy Chic Holiday Pajamas
La Vie En Rose is Proud to Introduce Its Holiday Collection
Sculpting Shapewear Additions
YITTY Debuts a New Inclusive Shapewear Collection Called 'Ultralift'
Festive Shot-Glass Trousers
Southern Comfort Whiskey Designs the Playful Drinking Pants
Recycled Sunny Swimwear
Parade Unveils its First Swimwear Collection with Inclusive Sizing
Dainty Floral Loungewear
Grey Bandit Debuts Cozy Lounge Collection with 'Barbie's Garden' and More
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Cozy Wireless Adjustable Bras
Floatley's New Bra is Designed for Women of All Shapes and Sizes
Teen-Focused Period Underwear
Proof Debuts the Teen and Tweens Reusable Period Underwear
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Wearable Blanket Hoodies
Bedsure's Full Zipper Series Transforms into Coats, PJs and More
Timeless Striped Clothing Apparel
Armor-Lux's Iconic Range is Easy-to-Style and Timeless
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Charm-Adorned Dog Collars
Wild One's Flair Collection is Eye-Catching and Stunning
Empowering Quality Lingerie
MINDD Bra Releases its Iconic Bra in a Red Colorway
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Spring-Ready Tecnical Garments
_J.L-A.L_ Presents its Latest Collection Designed for SS24
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Elegant Wrap Robes
JJwinks Debuts New Robes for Those Looking to Take Relaxation Further
Tech-Saving Swim Shorts
The Irontide 2.0 Hybrid Shorts Keep your Valuables Safe from Water
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Sustainable Period-Proof Swimwear
The Triangle One Piece from Pantys Boasts Carbon Neutral Fabrics
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Alpaca Fiber Underwear Collections
Paka Introduces a Non-Toxic and Comfortable Underwear Line
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Inflatable Spring-Ready Latex Clothing
HARRI's SS23 Capsule of Latex Apparel is Available Now
Monochrome Pixelated Clothing Collections
LOEWE's Recent Line Boasts 8-Bit Video Game Aesthetics
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Size-Inclusive Pickleball Bras
Glamorise Offers Size-Inclusive Sports Bras for Pickleball Players
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Illuminated Leather Smartphone Technologies
Infinix 3D Lighting Leather Brightens Device Edges
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
Slick Boxing Fashion Collection
John Lawrence Sullivan and Everlast Collaborate on a New Range
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Leakproof Period Undergarments
Thinx Underwear Now Has LeakSafe Barrier Technology
Men's Holiday Pajamas
Chubbies Launches a Range of Iconic Holiday Pajama Outfits
Cancer-Detecting Smart Bras
Kemisola Bolarinwa Pioneers a Smart Bra to Detect Breast Cancer
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Airy Apparel Collections
The 'AIRism' Collection Comprises Comfortably Sweat-Wicking Fabrics
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Light Colored Puffy Outerwear
Unknown Debuts New Drop, Featuring Puffer Jackets and Vests
Bedazzled Womenswear Collections
Bluebella Relaunches Bedazzled Collaboration with Ashish Gupta
Love Letter Lingerie Collections
Anoeses' Love Note Collection Celebrates Lovers
Playful Sun-Safe Garments
SwimZip Offers a Range of Sun-Safe Products for Children