Japanese lingerie maker Triumph is trying to raise awareness of Japan’s failing marriage rate, with its ‘husband-hunting bra.‘ The unattractive garment is shown in the photos by the attractive lingerie model, Hiromi Nishiuchi.
This bizarre underwear features a timer between the cups representing the wearer’s biological clock. It is set to count down to the deadline set for marriage. Once the woman finds her mate and receives an engagement ring, she inserts the ring into the slot above the clock. The countdown stops and a wedding march tune begins.