Using cute and unconventional branding, cosmetic firms are helping pre-teens ease into the world of makeup with tween cosmetics. Products such as vibrant feline cosmetic collections and adorable animal-shaped moisturizers help make young girls comfortable with cosmetics through familiar and charming characters. This list is composed of tween-focused cosmetics with branding that appeals to those transitioning into adolescence.
With tweens on the cusp between childhood and adolescence, using well-known cartoon characters to brand cosmetics works to make something foreign seem familiar. Products like pocket monster manicures infuse favorite childhood icons with cosmetics.
In addition to making makeup youth-friendly, cosmetic brands are appealing to the tween yearning for social acceptance through subtly risque products. Items such as rebel character manicures and vampy starlet-inspired cosmetics appeal to the burgeoning desire to rebel.
21 Tween-Targeted Cosmetics
From Vampy Starlet-Inspired Cosmetics to Adorably Nerdy Cosmetics:
Alexander Lam — Jul 16, 2013 — Fashion
21
Friendship Bracelet Tattoos
These Temporary Tattoos are Perfect to Symbolize Your Relationship
20
Critter-Faced Manicure Kits
This Manicure Kit is Perfect for Animal Lovers
19
Adorable Designer Manicures
The Nail Rock Meadham Kirchhoff SS12 Nail Wraps are Kitschy and Cute
18
Drawn Damsel Branding
Delicate Detergent Packaging Celebrates Feminine Mystique for Merchandizing
17
Temporary Eyeliner Tattoos
Eye Rock Releases The Stick-On ‘Instant Eyeliner Tape'
16
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
15
Vibrant Feline Cosmetic Collections
The Sephora Hello Kitty Collection is Charming
14
Children's Characters Lacquers
The Muppets OPI Collection is Fun and Colorful
13
Vampy Starlet-Inspired Cosmetics
The MAC Cosmetics Marilyn Monroe Makeup Collection is Chic
12
Nature-Inspired Nail Stickers
The Kate Broughton Collection Offers Random Illustrated Designs
11
Teen Skincare Entrepreneurs
Ava Anderson is Taking Over the Beauty Industry
10
Catty Lip Color
The Paul & Joe Beaute Lipstick Features a Cute Kitten on its Tip
9
Adorably Nerdy Cosmetics
The Hello Kitty 'Head of The Class' Palette is Geek Chic
8
Dessert-Shaped Cosmetics
Shades of Chocolate Wrapped in Sweet Design by Etude House
7
Gold-Plated Glosses
The Alder and Co Lip Gloss Contains Bits of Gold Leaf
6
Theme Park-Inspired Scents
These Disneyland Air Fresheners are Downright Bizarre
5
Accessory Lip Sheens
The Rosette Lip Gloss Rings are Funky and Functional
4
Adorable Animal-Shaped Moisturizers
These Owl-Shaped Lip Balms are a Hoot to Carry Around
3
Sparkly Lip Balm Purses
This 'Glitter Purse Lip Gloss' Product Resembles a Chic Clutch Bag
2
French Feline Cosmetics
The Hello Kitty Parisienne Palette is Full of Pastel Colors
1
Model-Named Polish
The Jin Soon Choi Collection is Titled According to Fashion Icons
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Children's Program Nail Polishes
The Sally Hansen x Sesame Street Collection is Nostalgic
Second-Skin Beauty Products
Annabelle Cosmetics' Ultra-Hydrating Tint and Concealer Boost Radiance
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Vampire Film Makeup Lines
Colourpop's Twilight Makeup Offers Looks for Team Edward and Team Jacob
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Glow-Enhancing Makeup Sticks
NUDESTIX's Multi-Tasking Makeup Product is Versatile and Portable
Gummy Candy-Inspired Eyewear
Gentle Monster Presents its Sweet New Jelly Collection
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Pastel Anime-Themed Fashions
The Hot Topic x Cinnamoroll Collection is Officially Licensed
Bite-Sized Beauty Collabs
Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Teen-Targeted Skincare Lines
btwn is a Dermatologist-Founded Simplified Skincare for Teens
Tinted Lip-Plumping Compounds
U Beauty Debuted Three New Shades of Its Award-Winning Product
Fauna-Inspired Spring Capsules
Pleasing Launches a New 'Pollinators' Nail Polish Collection
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Pre-Release Cosmetics Programs
Too Faced Launches an Exclusive Pre-Release Access Program
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Co-Branded Skincare Stickers
Starface x Glossier Hydro-Stickers Shield and Shrink Pimples
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Gen Alpha Fragrance Rollerballs
Petite N' Pretty is Targeting Gen Alpha with its Latest Products
Potion-Inspired Lip Glosses
SHEGLAM's Bewitching Brews Lip Glosses Reference Harry Potter Spells
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Luxury Plant-Based Cosmetics
The Baylis & Harding Kindness+ Line is at Target
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Chocolate-Inspired Makeup Collaborations
The Hershey's x Glamlite Includes Delicious Shades
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Lollipop-Inspired Bodycare
Allkinds x Chupa Chups Shares Fruity Self-Care & Fun Textures
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Animated Film-Themed Cosmetics
The Revolution Beauty Finding Nemo Collection is Disney-Approved
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Spooky Series-Inspired Makeup
The Hard Candy x Wednesday Collection is Limited-Edition
Festive Film Makeup Collections
The Revolution Beauty x Elf Collection is Holiday-Ready
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Woodsy Natural Fall Cosmetics
These Beloved by Love Beauty and Planet Products Welcome Fall
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Upgraded Stackable Makeup Lines
Subtl Beauty Introduces the Stak 2.0
Breath Freshener Cosmetics Collections
The Rude Cosmetics x Mentos Beauty Collection is Refreshing
Makeup-Hiding Accessories
Elf's Cosmetic Security Line Offers a Safe Hiding Space For Your Makeup
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Vegan Tubing Mascara
e.l.f. Cosmetics Recently Debuted the New Eyeconic Mascara
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Color-Changing Lip Glosses
Colourpop Created a Transformative Gloss in a Unique Hue
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Beneficial Eyebrow Cosmetics
The CoverGirl Clean Fresh Brow Line Features Three Products
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
Lollipop-Branded Makeup Collaborations
The Rude Cosmetics x Chupa Chups Collection is Vibrant
Cruelty-Free Kohl Liners
Annabelle Cosmetics Unveils 8 New Kohl Eyeliner Collection Shades
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Edgy 90s-Style False Lashes
The Kiss Lash Couture Rebel Collection Includes Six Styles
Bold Spidery Mascaras
Bakeup's Tarantulash Creates Statement-Making Signature Looks
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Pastry-Scented Eyeshadow Palettes
Too Faced's Newest Eyeshadow Palettes Smell Like Pop-Tarts
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Budget-Friendly Makeup Collections
Revolution Beauty Releases New Cosmetics Collection at Walmart
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Vegan Nourishing Skincare
Thrive Causemetics Debuts Sibling Brand Bigger Than Beauty Skincare
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Tattoo Care Product Expansions
Mad Rabbit Tattoo Products are Making Their Walmart Debut
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products