The charming qualities of fairytale don't just hold allure for children, adults are captivated by these enchanting stories as well. From beautiful creatures liked fairies, sprites, princesses to notions like happily ever after, these fantasy-rich bed time stories have led to the creation of many products, fashions, campaigns and events inspired by their qualities.
Here's a look at some of the top fairytale trends we've seen...
Implications - Since fairytales hold the dreams of so many people both young and old, businesses can use the fairytale persona to help bring a consumer's dream to life. Using fairytale imaging in marketing and advertising often draws in consumers who are seeking enchantment and want an escape from everyday life.
Top 34 Ways to Seek Enchantment
38
Bank Intern Busted on Facebook
Fairy Costume Reveals All
37
Disney Fairytale (Part III)
Year of a Million Dreams With Gisele, JLo, Jessica Biel
36
Mushroom House
Zube's Whistler Toadstool
35
Disney Fairytale (Part 2)
Photoshoot with Rachel Weisz, Julie Andrews and Roger Federer
34
Fairy Fashion
Sprites For Spring/Summer 2008
33
Life-Size Fairy
Fantasy Statue
32
Disney Photoshoot Brings together Beckham, Beyoncé and Johansson
31
From Cartoon to Reality
"Enchanted" by Disney
30
Luxury For Your Princess
Designer Kids Rooms
29
A Year of Fairy Tales
2008 Campari Calendar to Feature Eva Mendes
28
Naughty Fairytales
Melissa's Modern Heroine Photography
27
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
26
Fairytale Sheets
Bedtime Stories Project
25
Alternative Art Forms
Tooth Fairy Carvings (On Real Teeth!)
24
Damsel in Distress Makeup
Prada Summer 2008
23
Cartoons Against Cigarettes
"A Magical Amount" Truth Campaign
22
Absinthe Lollipop
Lollyphile Puts the Green Fairy on a Stick
21
Magic Mirror
Internet Connected Mirror Helps Pick Your Outfit
20
Fairy Bags
Fantasy Theme for Prada
19
Castle & Palace Hotels
Global Fairytale Escapes
18
Talking Mirror Melds Security and Fairy Tale
17
Magic Mirror Shows You 30 Years from Now
Persuasive Mirror
16
Personalized Picture Books
FlattenMe Fairytales Feature You
15
Gay Days At Walt Disney World
14
Mansinthe
Marilyn Manson's New Brand of Absinthe
13
Golden Gladiator Gators
Prada Spring/Summer 2008
12
Magic Mirror
Wand Manipulates Your Reflection
11
Baby Fairy Tale
$15,000 Carriage Crib
10
Wings Fly into Fashion
Delicate Spring Accessories
9
Real Flying Carpet
Physicist Turning Aladdin's Vehicle Into Reality
8
Real Magic Beanstalks
Plants Grows "I LOVE YOU" on Leaf
7
German Magazine Marketing
Fairytale Campaign
6
Disney Introduces First Black Princess
5
Home Absinthe Set
Bblessing's Home Line
4
The Absinthe Ritual
3
Messenger Dolls
USB Powered 'Fairy Elf' Flutters When You're Pinged
2
Fairytale Commercials
Toma Leche Milk Ads
1
Absinthe Flavoured Chocolate
Pastiglie Leone Combines Two Vices
Related Ideas
Stunning Engraved Lipstick Collections
Florasis Became a TikTok Sensation Because of Its Designs
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Anime Film-Inspired Whimsical Fashion
Levi's Launches a Special Princess Mononoke Collection
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Seductive Vanilla-based Fragrances
The Tom Ford Beauty Vanille Fatale Fragrance is Alluring
Romantic Jewelry Brands
Stonehart Boast Stunning and Enchanting Jewelry Pieces
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Whimsical Candy Suites
Haribo's Treat Retreat Immerses All Ages in a Whimsically Joyful Experience
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Fantastical Crystal Slippers
Swarovski Recreated Cinderella's Glass Slippers for Disney's 100th
Restful Sleep-Promoting Lifestyle Lines
Dans Un Jardin's Good Night Collection Promotes Relaxation
Pre-Release Cosmetics Programs
Too Faced Launches an Exclusive Pre-Release Access Program
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Limited-Edition Festive Cleaning Products
Grove Co. Launches the Eves of Enchantment Collection
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Hyper-Feminine Fragrances
The First LoveShackFancy Fragrances are Whimsical and Romantic
Swamp Bathing Experiences
Lush's Book a Swamp Transports Bathers to Shrek's Home
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Table-Top Gaming Candles
Gameplay Candles' Table Top Gaming Candles Ignite the Adventure in Us All
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Imaginative Mushroom Lamps
White Rabbit England's Toadstool Lamp is Hand-Crafted and Whimsical
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Unique Long-Lasting Costumes
Love Khaos Creates Eco-Conscious Rave & Festival Wear
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Magical Wizard-Themed Apparel
The SHEIN x Harry Potter Collection is Now Available
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Doll-Inspired Bedrooms
Inspired by the Barbie Movie, Emma Created a Bedroom for Ken
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Squishy Fortune-Telling Toys
This Fortune Teller Squish Ball Reveals Answers with a Squeeze
Angelic-Themed Fairy Tale Books
Chloë Sevigny Stars in Conversations with Angels by Chopova Lowena
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Barbie-Themed Luxury Suites
The Beyond LIMITS BARBIE DREAM SUITE at Fairmont The Queen Elizabeth
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Magnetic Hand-Holding Socks
These Children's Socks Add a Touch of Whimsy to the Everyday Item
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Deep Affinity Fragrances
The SOULMATE Collection Features Layerable Scents That Also Stand Alone
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Spooky Personal Care Products
The Bath & Body Works Halloween Collection Has Almost 100 Items
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pillow Fort Hotel Retreats
Emma Unveils a New Sleep Retreat for Guests Driven by Nostalgia
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Slumber-Inducing Hotel Collections
Sleep Glow Launches its Newest Sleep Collection for Hotels
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Dainty Tale-Inspired Candles
Goose Creek Introduces The World of Peter Rabbit Candle Collection
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Magical Mischief Games
Fairy Prank is a Family-Friendly Guessing Game
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Animation-Inspired Themed Hotels
Disneyland Resort Debuts the New Pixar Place Hotel
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect