The Absinthe Ritual

Clean the Sky - Positive Eco Trends & Breakthroughs

— January 31, 2007 — Lifestyle
From the Oscar Wilde, Monet and Cezanne, times the green fairy comes again to inspairate the new 21th century artist and boheme people, take a look of this ritual to take a drink of this delicious and mystic liquor and the hole history that captures a lot of followers.

Over the last few years, Absinthe has been making a comeback. Have you ever wondered what the ritual is all about? Watch the video.

Trend Themes

  1. Absinthe Renaissance — Disruptive innovation opportunities for distillers to create new varieties and for artists to incorporate absinthe into their work.
  2. Ritual Revival — Opportunities for companies to repackage and market traditional rituals to modern consumers.
  3. Experiential Drinking — Opportunities for bars and restaurants to create immersive and educational experiences around absinthe and other spirits.

Industry Implications

  1. Distilleries — Distilleries can capitalize on the absinthe renaissance by creating new and innovative variations of the spirit.
  2. Art and Design — Artists and designers can tap into the mystical, bohemian history of absinthe to create new and unique works.
  3. Hospitality — Bars and restaurants can incorporate absinthe into their menus and create immersive experiences around the ritual of drinking the spirit.
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