These radiant examples of Think Pink rebranding demonstrate the legions of consumers and companies that have banned together to fight breast cancer. Since many have been affected by the adverse effects of the disease, there are virtually thousands of breast cancer awareness initiatives cropping up everywhere. Think Pink campaigns can be found on grocery store shelves, in the isles of your favorite sporting good stores, and even laced securely on your feet.
This effort to swathe consumer products in a blushing pink shade is so intoxicating because it is interactive. The brand gets the happy reputation of being a charitable and caring organization, while the consumer gets to show their support by purchasing the product. There is good karma for the participants at both ends of the sales transaction.
From titillating bread packaging to pink Bentley's, these examples of Think Pink rebranding are wonderfully clever and inspiring.
22 Examples of Think Pink Rebranding
22
MLB and Louisville supports Breast Cancer with Pink Bats
21
Really Good Jeans
Fidelity For Breast Cancer Awareness
20
Charity Cookware
Special Edition Pink Knives
19
Pink On The Green
Birdie Girl Golf Rethinks Breast Cancer
18
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
17
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
16
Haute Heels for a Cause
The Salvatore Ferragamo Pink Collection for Breast Cancer Research
15
Blush Benefit Rides
The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe
14
Charitable Bike Chain Branding
KMC Pink Lady Packaging Promotes Two Purchases with One Stroke
13
Breast Excuse For Jeans
Denim Day For Breast Cancer
12
Ford & Microsoft Team For Breast Cancer
Pink Zune
11
Pink-Ribboned Charity Kicks
The LeBron Soldier V ‘Think Pink' Shows Support to Those i
10
Charitable Workouts
Cybex Launches Pink Treadmill for Breast Cancer
9
Golf Gear for Breast Cancer
Pink on the Green, Just Not At Ryder Cup
8
Cancer Contribution Watches
Nixon Fluro Rubber Player Series Reveals Pink Watch
7
Charitable Spectacles
The Warby Parker 'Japhy' Glasses Raise Money for Breast Cancer
6
Blinding Rosy Sneakers
The Nike ‘Think Pink' Hyperdunk 2010 is Very Bright and Eye-Cat
5
Breast Cancer Campaign Filofox Leather Organiser
4
Glassware for the Cure
Proceeds from Riedel Breast Cancer Glasses Will Go to Charity
3
Bold Busty Bread
Kohberg Bread Manufacturers Raise Breast Cancer Awareness with their Packaging
2
Cancer-Fighting Peripherals
The Susan G Komen Mouse from Microsoft Computes for the Cure
1
Pink Nail Polish For BCA
Limited Edition Pink Is Powerful Polish
Related Ideas
Color-Matching Ketchup Labels
The 'Label of Truth' Reveals the Authentic Color of Heinz
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Brain Nutrition Bars
Good Thinking Bars Help Consumers Snack Their Way to Better Brain Health
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Repurposed Sustainable Apparel
Toast Launches a Collection of "Creatively Repaired" Garments
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Awareness-Focused Pink Timepieces
Zenith Presents a Look at Chronomaster Sport Pink
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Lavender-Colored Kitchenware
Drew Barrymore's Beautiful Kitchenware Line Dropped a Lavender Shade
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Reconciliation-Focused Brand Campaigns
Lush is Introducing the Limited-Edition #92 Shampoo Bar
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Health-Empowering Luxe Bag Designs
Bridget Scanlan Designs a New Range of Bags for KYT
Whisky-Inspired Lipstick Shades
Fireball Debuts the Cinnamon Delight Lipstick for the Super Bowl
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Branded Bubble Gum Paints
Behr Dropped a Playful, Nostalgic Hubba Bubba Pink Paint Color
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Valentines-Themed Cooking Utensils
Le Creuset Unveils its Heart-Themed Valentine's Day Collection
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Fruit-Forward Bottled Beverages
Starbucks is Launching its Famous Pink Drink in a Bottled Format
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Cinnamon Bun Protein Balls
Scott's Protein Balls Second Organic Flavor
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Ready-to-Cook Restaurant-Inspired Products
Tesco Taste Shack Has Chicken Dishes, Sides and More
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Social Good Hoodies
Brunette the Label x Mamas for Mamas Join Forces in a New Collaboration
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Health-Conscious Toilet Product Packaging
ALDI UK Toilet Wipe Packs List Bowel Cancer Symptoms
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Pink Tonal Shelving Units
Andrés Reisinger Introduces a New Reisinger Pink Palette
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Cancer Research-Supporting Pretzels
Mellow Mushroom's Pretzel Ribbons Help Support a Good Cause
Upcycled Baking Mixes
Bake Me Healthy Nourishes with Upcycled Certified, Plant-Based Mixes
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Pride-Celebrating Kombucha Cans
Brew Dr. Kombucha Unveils its 'Love Wins' Labels for Pride Month
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Delectable Premium Raspberries
The New Pink Star Raspberry Brand Was Unveiled at Fruit Attraction
Charitable Candy-Inspired Pins
The Love Hearts Pin Badges Benefit the Alzheimer's Society