High fashion is often about creating a fantasy and this list of supermarket editorials does just that. These magazine exclusives and ad campaigns aim to transform mundane tasks like shopping for food into a more intriguing and glamorous ritual.
In addition to being used as a backdrop to countless editorials, supermarkets have also served as a runway inspirations for designers like Jeremy Scott, Karl Lagerfeld and countless others. While Scott is known for his vibrant snack packaging apparel, Lagerfeld's recent Fall 2014 show for Chanel had models walking through a make-shift supermarket stage.
Whether looking at the graphic nature of its food-packed shelves or injecting excitement into an otherwise uneventful activity, these supermarket editorials all have one thing in common and that is their captivating imagery.
17 Supermarket Editorial Examples
15
Sultry Shopping Lookbooks
The Stefan Giftthaler Photography Series is Heavily Retro
14
Vibrant Supermarket Editorials
The Harper's Bazaar June Issue Mixes Funky Fashion and Food
13
Silly Supermarket Captures
17-Year-Old Charlotte Abramow's Photography Shows Her Love of Life
12
Grocery Store Pictorials
Terry Richardson 'Sisley' 2010/2011 Fall/Winter Collection Breaks Rules
11
Racy Superstore Editorials
Model Angie Shows Off Her Goodies in 'One Day with Me'
10
Ethereal Ethnic Fashions
The Jose Ferreira Chinatown Shoot Fuses Couture and Culture
9
Rebellious Road Trip Photography
Daisy Ward Sneaks Candy at a Convenience Store During a Pit Stop
8
Harlot Homage Shoots
The Nicole Trunfio LoveCat #2 Editorial is 'Pretty Woman'-Inspired
7
Glam Grocery Editorials
The Constance Jablonski Vogue Mexico Shoot is Refreshingly Elegant
6
Fashionable Supermarket Captures
Elsa Brightling Takes Style to the Grocery Store
5
Ken Doll Editorials
The Snap! Magazine Summer 2012 Issue Captures the Life of the Mattel Toy
4
City-Inhabiting Gorilla Editorials
Model Justina G Goes Into the Wild in Stylist Magazine Shoot
3
Eccentric Supermarket Editorials
Vogue Japan's My Market Day Story is Styled by Anna Dello Russo
2
Vivid Supermarket Editorials
The Alone Time Fashion Story by Joseph Devitt Tremblay is Edgy
1
Neon Grocery Fashion
Coco Rocha Stands out Among Mortals in Liz Claiborne Ads
Related Ideas
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Connection-Focused Luxury Fashion Campaigns
The Salvatore Ferragamo Holiday 2025 is Heartwarming
texturally artistic fashion stores
The Acne Studios flagship store in Tokyo is eye-catching
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Exploratory Rose-Centered Fashion Campaigns
Roger Vivier Taps Eva Green for Its Fall Campaign
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Private Label eCommerce Groceries
Amazon Grocery Will Feature Over 1,000 items with Many Under $5
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Meadow-Inspired Fashion Campaigns
Chloé Debuts the Fall 2026 Advertising Campaign
Nature-Inspired Luxury Fashion Collections
Michael Kors Spring 2026 Campaign Film is Eye-Catching
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Last-Minute Meal Pop-Ups
HelloFresh's No-Need-To-Go-To-The-Store Store Saves Commuters Time
Ultra-Luxurious Resort Campaigns
The Chanel Resort 2026 Ad Campaign is Laidback and Sophisticated
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Stock Exchange Fashion Shows
L'OFFICIEL Organized a Novel Runway Presentation
Romantic Retailer Basket Campaigns
The Asda Red Baskets are Arriving for Valentine's Day
Colorful European Retail Experiences
Marimekko Opens Its New Location in Paris
70s-Style Concept Stores
Anya Hindmarch x Boots Looks Like an Apothecary with a Playful Twist
Premium Packaging Storytelling
Virospack Showcases Custom Beauty Packaging Through Film
Fashion Campaign Imagery
The Vivienne Westwood FW26 Campaign is a Seasonal Fashion Campaign
Flagship Value Fashion
Primark expands affordable fashion with a major Manhattan flagship store
Prestige Beauty Storefronts
Ulta Unveiled Its Times Square Experiential Store
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Glamorous Summer Fashion Campaigns
Gucci Debuts Its Latest Campaign — 'Gucci Monte Carlo'
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Pop-Up Airport Grocery Experiences
The Tesco Back From Holiday Shop Offers Essentials After a Trip
Celebratory Luxury Fashion Shoots
Loewe Taps Talia Chetrit for Its 180th Anniversary Campaign Film
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Cinematic Indian Food Ads
Chef Bombay Debuts Its Latest Campaign — Summer Spice
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Venice-Bound High-Fashion Campaigns
Bottega Veneta Boasts Its Pre-Fall 2026 Ad Campaign
Sophisticated Cinematic Ad Campaigns
Church’s Fall 2026 Advertising Campaign Taps Theo James
Gallery-Style Grocers
Meadow Lane is an Aesthetically Pleasing, Gourmet Tribeca Destination
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Luxury Design-Led Retail
ALAÏA Opens a Bangkok Boutique Featuring Collectible Design Pieces
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Content-Driven Flagship Retail
GARAGE Builds an Immersive Flagship in New York's Flatiron District
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Superstitious Grocery Stunts
Tesco's Every Bit of Luck Helps Helped Fans Wish Their Team Well
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Slick Monochromatic Retail Boutiques
The Tom Ford Boutique at Yorkdale Shopping Center is Chic
Consumer-Driven Grocery Stores
The Waitrose Home of Food Lovers Concept Store is in Newbury
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
British Countryside-Inspired Holiday Campaigns
The Miu Miu Holiday 2025 Campaign is Sophisticated
Hypermarket Sleepover Experiences
Carrefour's CarreNight Invites Customers to Stay the Night
Holiday-Centric Retailer Campaigns
Saks Fifth Avenue is Running the Holiday Your Way Campaign
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Retailer-Launched Modern Cookbooks
Target Debuts 'Good & Gather: Discover Delicious Every Day'
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Compact Urban Grocery Retail
Whole Foods Expanded Daily Shop Stores into Three U.S. Cities
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Consumer Culture Exhibitions
The Momentary Will Present Two Complementary Exhibitions
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
High-Society-Inspired Holiday Initiatives
Bergdorf Goodman Debuts 'The Bergdorf Soirée'
Movie-Themed Grocery Store Experiences
Asda and Wicked Partnered for Immersive Store Experiences
Curated Wine Clubs
Majestic and Saturday Kitchen Pair Exclusive Wines with Chef Recipes
Gamified Grocery Activations
The Asda Check-Out Challenge Leveraged a Nostalgic Game Show Format
In-Store Kids Scavenger Hunts
Lidl Launches Its Kids Trolley Fruit And Vegetable Scavenger Hunt
Premium Indian Pantry Staples
Gymkhana Fine Foods Launches Michelin-Inspired Sauces at Whole Foods
Magazine-Style Fashion Columns
The Fold-er by Zara Shares Curations & Insights from Tastemakers
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Elemental Retail Spaces
Goldwin Creates a Multi-Sensory Retail Environment in New York City
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Emotional Delivery Campaigns
Shipt’s 'No Order Is Ordinary' Campaign Emphasizes Connection
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Spoof Fragrance Ads
The Aldi Fragrance Advert Challenges Costly Designer Fragrances
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Sustainable Retail Interiors
Sheep Inc London Store Uses Sculptural Displays & Graphic Art
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Monochrome Fashion Campaigns
JiyongKim FW25 Campaign Explores Stark Light and Layered Silhouettes
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Boutique Grocery Designs
The Meadow Lane Store Introduces a Refined Retail Concept in Tribeca
High-End Men's Footwear Editorials
JB Ander Was Spotlighted in MOD Magazine
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Retail Design Landmarks
D14.2 Concept Store in Oslo Rethinks the Shopping Experience
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Substantial Retail Environment Redesigns
BURDIFILEK Redesigns the Cosmetics and Beauty Department
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Grocery Store Accessibility Models
Tesco Enhances Its Self-Service Checkout Experience
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Grocer Wedding Photoshoot Campaigns
This ALDI Campaign Will Offer Newlyweds a Retail Photoshoot
Personal Shopping Carts
The Marketday Cart is Designed to Organize Groceries and Personal Items
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Fashion Film Campaigns
The Prada FW26 “Simple Stories” Campaign Explores Intimacy
Wellness Experience Stores
BIRKENSTOCK Combines Footwear Care with Community Experiences
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Flagship Beauty Destination Floors
Galeries Lafayette Opens Paris Haussmann Beauty Space
Mom-Focused Grocer Campaigns
Natural Grocers is Honoring Mother's Day from May 8th Until May 10th
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Community Hub Convenience Stores
Co-op turns local stores into delivery and service hubs
Timeless Glamour-Inspired Resort Campaigns
Elie Saab's Resort 2027 Collection Film is Eye-Catching
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Future-Facing Food Retailer Ranges
The Ocado Future of Food Edit Aisle Spotlights Modern Varieties
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Stone Grocery Installations
SolidNature and AMO Created Groceries, a Stone Art Installation
Fashion Campaign Series
PARCO Fall/Winter 2026 Campaign Explores "NOSTALGIC FUTURE"
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
Decor Retailer Food Ranges
The IKEA Plant-Based Food Range Will Arrive at European Grocers
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Multilingual Media Expansion
L'OFFICIEL Expands Chinese-Language Editions Across Asia
Purposeful Museum Shopping Initiatives
Harvey Guillén Participated in Museum Store Sunday
Experiential Retail Communities
Lykli Blends Retail, Wellness and Community Spaces Under One Roof