High fashion is often about creating a fantasy and this list of supermarket editorials does just that. These magazine exclusives and ad campaigns aim to transform mundane tasks like shopping for food into a more intriguing and glamorous ritual.
In addition to being used as a backdrop to countless editorials, supermarkets have also served as a runway inspirations for designers like Jeremy Scott, Karl Lagerfeld and countless others. While Scott is known for his vibrant snack packaging apparel, Lagerfeld's recent Fall 2014 show for Chanel had models walking through a make-shift supermarket stage.
Whether looking at the graphic nature of its food-packed shelves or injecting excitement into an otherwise uneventful activity, these supermarket editorials all have one thing in common and that is their captivating imagery.
17 Supermarket Editorial Examples
15
Sultry Shopping Lookbooks
The Stefan Giftthaler Photography Series is Heavily Retro
14
Vibrant Supermarket Editorials
The Harper's Bazaar June Issue Mixes Funky Fashion and Food
13
Silly Supermarket Captures
17-Year-Old Charlotte Abramow's Photography Shows Her Love of Life
12
Grocery Store Pictorials
Terry Richardson 'Sisley' 2010/2011 Fall/Winter Collection Breaks Rules
11
Racy Superstore Editorials
Model Angie Shows Off Her Goodies in 'One Day with Me'
10
Ethereal Ethnic Fashions
The Jose Ferreira Chinatown Shoot Fuses Couture and Culture
9
Rebellious Road Trip Photography
Daisy Ward Sneaks Candy at a Convenience Store During a Pit Stop
8
Harlot Homage Shoots
The Nicole Trunfio LoveCat #2 Editorial is 'Pretty Woman'-Inspired
7
Glam Grocery Editorials
The Constance Jablonski Vogue Mexico Shoot is Refreshingly Elegant
6
Fashionable Supermarket Captures
Elsa Brightling Takes Style to the Grocery Store
5
Ken Doll Editorials
The Snap! Magazine Summer 2012 Issue Captures the Life of the Mattel Toy
4
City-Inhabiting Gorilla Editorials
Model Justina G Goes Into the Wild in Stylist Magazine Shoot
3
Eccentric Supermarket Editorials
Vogue Japan's My Market Day Story is Styled by Anna Dello Russo
2
Vivid Supermarket Editorials
The Alone Time Fashion Story by Joseph Devitt Tremblay is Edgy
1
Neon Grocery Fashion
Coco Rocha Stands out Among Mortals in Liz Claiborne Ads
Related Ideas
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Stunning Eyewear Store Interiors
El Departamento Orchestrates an All-Green Eyewear Store Aesthetic
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Four-Seasons Fashion Lookbooks
Adam Jones Works with Photographers on a Comprehensive Lookbook
Kitchen-Inspired Store Interiors
Crosby Studios Designs This Unconventional Jewelry Store Interior
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Heritage-Inspired Shopping Bags
The Porter Yoshida & Co The Grocery Bag is Made in Japan
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Intimate Fashion Photo Essays
Mallet Pays Homage to Pellicci's, "A Home from Home"
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Ramadan-Themed Fashion Collections
& Other Stories Unveils its Ramadan Ready-to-Wear Collection
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Grocery Store-Branded Apparel
ALDI Has Launched the 2023 ALDI Gear Collection of Clothes & Goods
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Accessible Christmas Food Magazines
M&S and RNIB Created an Inclusive Magazine for the Holidays
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
AI-Generated Supermodel Photoshoots
Vogue Italia Uses AI to Transform Supermodel Bella Hadid
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Low-Noise Grocery Shopping Experiences
Aldi is Trialling Sensory-Friendly Shopping Hours in the UK
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Milk Carton QR Brochures
Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
Online Grocer Meal Planners
The ALDI Meal Planner Hub Offers Ample Inspiration for Recipes
Online Beauty Marketplaces
Superdrug and Mirakl Introduce a Health and Beauty Online Marketplace
Seasonal Grocery Collections
Kroger Co. Unveils the 14-Piece 'Harvest Apple' Autumn Collection
Specially Selected French Baguettes
ALDI's Specially Selected French Baguettes is Delicious
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Specialty Seasonal Grocer Products
The Aldi Finds Seasonal Products Will Arrive in the New Year
Sustainable Imperfect Groceries
Spud Delivers Unique Foods to the Homes of Eco-Conscious Consumers
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Accessible Festive Grocer Products
The ALDI Holiday Assortment Has Over 70 New Items
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Vibrantly Colorful Luxe Fashion
Marni Presents its New FW23 Collection in Tokyo This Week
Holiday Grocer Affordability Guides
The Kroger Holiday Shopping Guide Helps Shoppers Save Money
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids