Every year, brands gear up for late January/early February to release their Superbowl commercials. Known as the biggest advertising sporting event of the year, companies such as Doritos, E-Trade and Budweiser release standard setting Superbowl commercials with the goal of provoking conversations. Over the years, Superbowl commercials have become almost as important as the game itself with commercial previews finding their way into news coverage of the event. This year, companies have even released teasers for their Superbowl commercials in an effort to create a viral buzz ahead of time.
One of the hallmark of Superbowl commercials is their intrinsically over the top nature. We see this clearly in the Doritos commercial, which instructs people to hunt down a unicorn and milk it if they want to make their own chips. Good luck with that.
9 Superb Super Bowl Commercials
9
Ban-Inducing Advertising
Some Banned Superbowl 2011 Commercials Aim To Fail for Publicity
8
Adultized Baby Commercials
This 'Uncensored E-Trade' 2011 Superbowl Compilation is Intriguing
7
Self-Deprecating Booze Ads
The Hype Begins for the Budweiser Black Crown Superbowl Commercial
6
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
5
Chilling Chip Adverts
Doritos 'Paranormal Activity' Spoof is in Competition to Crash Superbowl 46
4
Magical Chip Commercials
Doritos Make Your Own is as Hard as it Looks
3
Apple-Bashing Ads
The Upcoming Motorola SuperBowl Commercial Supercedes Its Predecessors
2
Bashing Smartphone Ads
The Galaxy SII Just 'Samsunged' the Competition in a Superbowl Ad
1
Bakery-Style Cookie Doughs
Miss Jones Baking Co. Adds New Jumbo Bakery-Style Cookie Dough
Related Ideas
High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Snack-Silencing AI Tech
Doritos Silent Brings Crunch Cancellation Technology to PC Gamers
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Celebratory Solar Eclipse Chips
The SunChips Solar Eclipse Snack Has an Exclusive Flavor
Super Bowl Donut Promotions
This Krispy Kreme Super Bowl Promotion Enhances Value for Fans
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Spicy Consumer-Driven Snacks
These Extra Flamin’ Hot Snacks Come in Three Varieties
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Food-Focused Betting Games
Tums and DraftKings Teamed Up to Create the Tums Prop Bites Platform
Video Game-Inspired Ice Creams
Baskin Robbins Celebrates the Super Mario Bros Wonder Launch
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Mysterious Sports Drink Flavors
The Gatorade Mystery Flavor is the First of its Kind
Lucky Chocolate Shops
The Snickers Luck Shop Shares Special Items and Gear for Football Fans
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Sandwich-Flavored Snack Chips
These New Lay’s Chips Come in Three Flavor Varieties
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Whisky-Inspired Lipstick Shades
Fireball Debuts the Cinnamon Delight Lipstick for the Super Bowl
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Chip-Flavored Alcoholic Beverages
Doritos Teams Up with Empirical on a New Nacho Cheese Spirit
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Canadian Beer Train Debuts
The Coors Light Chill Train Brings Prizes to Toronto for the Big Game
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Poop-Themed Game Day Ads
Tushy Will Pay Fans $10k to Poop on Super Bowel Monday
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Arizona-Inspired Aluminum Bottles
PepsiCo Design Drops a Limited-Edition Pepsi Zero Sugar Design
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Low-Cost Super Bowl Snacks
These Target Private Label Products are Priced Under $5 Each
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Plant-Based Cheese Stadiums
Violife is Sharing 100% Vegan Snack Boxes for the Super Bowl LVII
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Comedian QSR Breakfast Campaigns
Taco Bell 'Breakfast with Peter' Stars Pete Davidson
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Post-Football Holidays
Drumstick is Petitioning for #DrumstickMonday After the Big Game
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Football-Focused Snack Flavors
Cheetos Crunchy Buffalo is Perfect for Game Day Snacking
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Comedic Mascot Roasts
Mr. Peanut Will Be Roasted for Planters' Game Day Commercial
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Spicy Summertime Snack Chips
Burts Spicy Barbecue Chips are Limited-Edition
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Snackable Chili Spreads
The Hormel Chili Board Elevates Game Day Eating
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Elevated Libation-Friendly Crisps
Made for Drink Made an Upscaled Version of Cheese & Onion Chips
Decaent Super Bowl Cookies
Crumbl Released New Big Game Cookies for Super Nowl Lviii
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Celebratory Football Season Chocolates
The See's Milk Peanut Butter Footballs are Limited-Edition