Every year, brands gear up for late January/early February to release their Superbowl commercials. Known as the biggest advertising sporting event of the year, companies such as Doritos, E-Trade and Budweiser release standard setting Superbowl commercials with the goal of provoking conversations. Over the years, Superbowl commercials have become almost as important as the game itself with commercial previews finding their way into news coverage of the event. This year, companies have even released teasers for their Superbowl commercials in an effort to create a viral buzz ahead of time.
One of the hallmark of Superbowl commercials is their intrinsically over the top nature. We see this clearly in the Doritos commercial, which instructs people to hunt down a unicorn and milk it if they want to make their own chips. Good luck with that.
9 Superb Super Bowl Commercials
9
Ban-Inducing Advertising
Some Banned Superbowl 2011 Commercials Aim To Fail for Publicity
8
Adultized Baby Commercials
This 'Uncensored E-Trade' 2011 Superbowl Compilation is Intriguing
7
Self-Deprecating Booze Ads
The Hype Begins for the Budweiser Black Crown Superbowl Commercial
6
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
5
Chilling Chip Adverts
Doritos 'Paranormal Activity' Spoof is in Competition to Crash Superbowl 46
4
Magical Chip Commercials
Doritos Make Your Own is as Hard as it Looks
3
Apple-Bashing Ads
The Upcoming Motorola SuperBowl Commercial Supercedes Its Predecessors
2
Bashing Smartphone Ads
The Galaxy SII Just 'Samsunged' the Competition in a Superbowl Ad
1
Accessible Summer Reading Initiatives
Braille Institute of America Launches 'Unearth a Story'
Related Ideas
Cheeky Sports Event Sweepstakes
TUMS Launches Super Bowl-Inspired Sweepstakes Called the Burn Ball
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Celebratory World Cup Snacks
Walkers and FIFA Partnered to Mark the Upcoming World Cup
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Suspenseful Big Game Ads
The Squarespace 2026 Super Bowl Ad Unites Emma Stone & Yorgos Lanthimos
Familiar Free-From Snack Products
Simply Snacks is Debuting Four New Product Varieties
Protein Tortilla Chips
Doritos Protein Chips are Coming Soon in a Sweet & Tangy Bbq Flavor
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Dual-Snack Game Day Partnerships
The Pringles x Cheez-It Snack Stadiums are Limited-Edition
Holiday-Flavored Snack Chips
These PepsiCo Christmas Snacks are Arriving in the UK
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Humorous Sandwich Commercials
Jersey Mike's Subs Spotlights Eli Manning and Danny DeVito
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Dystopian AI Ads
The Debut Anthropic Super Bowl Ad Rejects Sponsored AI Answers
Gut-Healthy Cereal Campaigns
Raisin Bran's Will Shat with William Shatner Tackles the Fiber Gap
Game Day Cupcakes
Baked by Melissa and Kinder Made Limited-Edition Flavors for Big Game Hosting
Remixed Flavor Snack Products
These PepsiCo Flavor Swap Snacks Intermix Familiar Products
Adoptable Rabbit Races
400 Conejos Mezcal is Hosting The Bunny Bowl as a Super Bowl Pre-Game Event
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Heroic Protein Commercials
OIKOS' Big Game Ad, The Big Hill, Stars Kathryn Hahn & Derrick Henry
Cheeky Non-Alcoholic Beer Ads
Coors Light Spotlights Coors 0.0% with the Coooors Call
Branded Soccer Sponsorships
Coca-Cola is the Official Carbonated Soft Drink for Manchester United
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Playful Juicy Confectionery Commercials
Ferrara's NERDS Launches NERDS Juicy Gummy Clusters
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Oral GLP-1 Commercials
The Novo Nordisk Super Bowl Ad Boosts Awareness of the Wegovy Pill
Streamlined Software Campaigns
Rippling's Rule Your Business Debuts During Super Bowl LX
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Lifestyle Culture Snack Campaigns
Pancho's Cheese Dip Debuted Quesomaxxing to Encourage Enjoyment
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Timely Pizza Promotion Incentives
Domino's Pizza Marks the Super Bowl Season with Special Deals
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
No-Fee Food Delivery Ads
Grubhub Will Eat the Fees is Grubhub's First Big Game National Commercial
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Rewarding Ketchup Ads
Heinz's Post-Post Credits is the First Ad Interrupted by a Movie
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Globally Inspired Potato Chips
Lay's is Dropping Limited‑Edition Flavors for FIFA World Cup 26
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Salty Soulmate Ads
Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game
Cheeky Snack Soulmate Campaigns
Sabrina Carpenter Stars in Pringles' Pringleleo Campaign
Cinematic Telecom Commercials
Xfinity's Making Its Super Bowl Ad Debut with Jurassic Park... Works
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Dedicated Rehydration Days
Liquid I.V. Helps Post-Game Recovery with National Rehydration Day
Humorous Beans-Forward Campaigns
Bush's Beans Debuts a First-Of-Its-Kind Ticket Exchange
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Chocolatey Flavored Football Morsels
NESTLÉ TOLL HOUSE's New Treat Appeals to Sports & Baking Fans
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Cheeky Snack Chip Campaigns
Doritos 'A Spicy But Not Too Spicy Plumber' Stars Walter Goggins
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Football-Themed Snack Chips
These McCoy’s Crisps Come in Two NFL-Inspired Options
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Senior Canine Sports Events
Puppy Bowl XXII Will Have a Game with Senior Dogs for the First Time
Large-Scale Livestream Giveaways
The Big Reward by Fetch Created Second-Screen Engagement for Fans
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options