With thousands of tweets going out per second and tons of new selfies being shared across Instagram, it’s nice to know that some of these are contributing to the use of social media for good.
Selfies have become a phenomenon that a lot of people now just roll their eyes at, but the "unselfie" movement is one that people are adopting to support raising money for the Philippines after this year’s devastating typhoon and it's nothing to scoff at. People are holding signs in front of their faces with the hashtag "unselfie" and a URL to where people can go to donate money through UNICEF.
Another exemplary use of social media for good comes from the ‘Everyday Africa’ Instagram account, which shares gorgeous shots of a continent that is often negatively stereotyped.
22 Uses of Social Media for Good
From Tweeting Charity Scarves to Charitable Pinboard Campaigns:
Laura McQuarrie — Dec 14, 2013 — Social Good
22
Stereotype-Breaking Social Media Accounts
The Everyday Africa Instagram is Educational and Honest
21
Charitable Social Media Books
WaterForward Allows You to Donate Money in the Name of a Friend
20
Social Good Matching Sites
Sparked MicroVolunteering Network Makes It Easy to Donate a Little Time
19
Charitable Pinboard Campaigns
Elizabeth Arden's 'Pin It to Give It' Board Supports Cancer Patients
18
Donation-Encouraging Apps
Karma Refill is Designed to Facilitate Charitable Donations
17
Social Media Singing Sites
The ‘Tweet Your Tweet’ Website Features a Bird to Sing Twit
16
Virtual Charity Cafes
The Christchurch Cafe is an Ingenious Way to Aid Earthquake Victims
15
Upcycled Clothing Drive Campaigns
Teen Vogue and H&M Have Created an Eco-Friendly Way to Save
14
World-Uniting Internet Objectives
Internet.org and Facebook Want to Make the Internet Worldwide
13
Social Media Cancer Campaigns
When a Vine Filmmaker was Diagnosed with Cancer the Community United
12
Charitable Food Photography Apps
The Feedie App Lets You Donate a Meal Simply by Taking a Picture
11
Instagramed Selfless Selfies
People Take an 'Unselfie' in Hopes of Doing Some Good
10
Viral Missing Person PSAs
This Missing People Australia Campaign Spreads Across YouTube
9
Philanthropic Pinterest Promos
The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable
8
Social Media Charity Drives
Lexus 'December to Remember' Campaign Donates to Toys for Tots
7
Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
6
Family Connection Campaigns
The Skype ‘Stay Together’ Ad Strikes the Heart
5
Socially Responsible Smartphone Donations
The 'Oven Bits Instead' App Promotes Giving to Charity
4
Charitable Social Media Games
Double Impact Rewards You for Eco-Friendly Living
3
Crowdsourced Charity Reviews
GreatNonProfits is a Website that Supports Good Causes
2
Crowdsourced For-Purpose Conferences
The 2012 Social Good Summit Covers A Range of World Issues
1
Life-Loving Photo Campaigns
Nikon 'Small Moments are Huge' Project Raises Funds for Charity
Related Ideas
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Ephemeral Photo-Sharing Apps
Instagram Instants App Introduces Single-View 24-Hour Photos
Friend-Focused Wellness Apps
The 'With Gratitude' App Makes Daily Connection Easy
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Emotive Song Campaigns
Sos Songs Uses Technology to Show How Music Reflects Your Emotional State
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Soup Giveaway Campaigns
Heinz Launches a New Soup Giveaway Campaign with Sam Thompson
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Pet Social Networks
Doggs.Life Connects Dog Owners And Enthusiasts Worldwide
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
3D-Printed Custom Assistive Devices
Makegood Relies on 3D Tech to Build Custom Assistive Devices
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
AI Avatar Generators
Selfie AI Transforms Selfies Into Personalized AI-Generated Portraits
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Charity Organization Rebrands
Humane World for Animals Launches a Powerful Campaign
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Gamified Crowdfunding Platforms
Tiltify Personal Helps Raise Money with Interactive Tools
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Social Media Aggregators
Feed Page Centralizes And Shares All Your Social Media Updates
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Daily Inspiration Apps
Sayings Delivers Daily Quotes With Privacy-Focused, Minimalist Design
African Creator Economy Platforms
The Sony Innovation Fund is Supporting the Work of Twiva
Social Media Reducers
UnplugHero Helps Gamify Social Media Reduction and Build Healthy Habits
Pet Community Hubs
PetDiary Lets Users Capture And Share Their Pet’s Journey In One Place
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social Media Personality Analysis
My Insta Personality Generats Insights Into Instagram Profiles
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Local Social Chats
#allyouneedislove Lets You Connect And Talk With People Around You
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Anonymous Sharing Platforms
Cloak Me Enables Anonymous Expression Through Images GIFs And Thoughts
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Interactive Emoji Grids
One Million Emojis Lets You Choose and Lock Emojis in Real-Time
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Appealing Text-To-Visual Tools
Word Glow Converts Text into Stunning Visuals for Social Media
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Cover Image Generators
Cover Photo Generators Create Social Media Headers From Text
AI Social Connectors
Blurbs Provides AI-Moderated Group Chats To Foster Genuine Connections
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Real-Time Social Chats
Threads introduces live group chats around major cultural events
AI Social Career Content
GoodPosts.ai Writes LinkedIn Posts in Your Voice Using AI
Custom Profile Badges
Create Custom Profile Badges for Social Media with Profile Badge Tool
Social Image Comparisons
Compare AI Enables AI-Powered Photo Comparisons And Social Ranking
Social Media Blockers
Antisocial Blocks Social Media, Increasing Focus With Financial Incentives
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Single Post Platforms
My One Post Lets Users Share One Meaningful Post At A Time
Event-Based Social Networking Applications
The Plus 1 App is Expanding into Florida
Checkout-Based Micro-Donations
Adyen and adidas expand donation features at checkout
Fake Social Post Generators
Qura Creates Realistic-Looking Tweets for Presentations and Mockups
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Professional Content Assistants
Good Friend - AiDouse Helps Create Strategic LinkedIn Content
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Group Video Gifting
Folksee Makes It Easy To Collect And Gift Personalized Video Reels
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Private Photo Journals
Memory Helps You Capture Daily Moments In A Secure And Simple Photo Diary
Private Sharing Apps
Waffle Helps Friends Share Daily Moments And Stay Connected Authentically
AI Social Engagements
PowerIn Automates Impactful Comments on LinkedIn and Twitter
Thinking Emoji Guides
Thinking Emoji Explains How To Use The Emoji Across Social Media
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Social Media Filters
Stop Reels Removes Addictive Video Feeds For Focused Social Use
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Kindness Generator Platforms
bekind.now Helps Users Generate Acts of Kindness to Brighten Days
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
AI-Powered Scam Alerts
Meta Launches Scam Protection Features Across Its Social Platforms
Child-Specific Peer Donation Networks
Let’s Match Mums Connects Mothers With Preloved Kids’ Goods
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks
Supportive Social Platforms
Suppgram Rewards Creators With Suppcoins for Meaningful Engagement
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square