These social good video campaigns show how creating a viral video is one of the best ways to spread your message.
These videos draw on the feelings of the masses to generate a much wider social conscience for the cause. Whether the video is funny, shocking, scary, heartwarming, heartbreaking, educational or attention-grabbing in other ways, all of these videos show how putting a cause in the right perspective can give it traction.
Using celebrities, kittens and hot bods are all great ways of getting someone to press "play" on your video, but to make sure the message sticks, you need a little bit more flair. By using socially good initiatives in combination with aspects of viral videos, the attention you're seeking is much easier to obtain.
22 Social Good Video Campaigns
From Foxy Feline Adoption Videos to Charity A-List Dating Raffles:
Allen Taylor — Mar 24, 2014 — Marketing
22
Conversing Kitten Campaigns
MAKE's Talking Kitten Commercial Will Have You Adopting Furry Friends
21
Activist-Snooping Holiday Videos
The ACLU Takes Aim at the NSA with a Christmas-Themed Campaign
20
Interactive Holiday Charity Windows
The Christmas Wish Machine Creates Snowflakes Out of Tweets
19
Sports Star Literacy Campaigns
This Typeface Was Pounded by a Ukrainian Boxer for Awareness
18
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
17
Honest Disability Videos
Dear Future Mom Has People with Down Syndrome Talk to Potential Mothers
16
War-Torn Animated Films
Artist Banksy and Idris Elba Collaborated On This Animated Short
15
Soda Danger Music Videos
The Real Bears Brings You the Bitter Truth About Sugar
14
Diverse Women-Empowering Videos
This International Women’s Day Video is by Google Doodle
13
War-Injected Childhood Videos
Save the Children's 'Second a Day' Shows the Effect of War on Kids
12
Charitable Tank Crushing Videos
Hop into Arnold Schwarzenegger's Tank and Crush Things with Him
11
Voice Lending Charity Commercials
This Save the Children Commercial Lends a Notable Voice to Kids
10
Family-Finding Foster Videos
The Story of I Shows How Parents Can Bring Joy to a Lonely Child
9
Cancer Awareness Film Parodies
This Clever Ad Introduces a Beach Killer More Terrifying Than Jaws
8
Educational Celebrity Insect Films
The Burt’s Bees Campaign Stars Actress Isabella Rossellin
7
Charitable Cancer Music Videos
Watch 'McGill Dances for Cancer Research' & Automatically Donate
6
Comical Civil Rights Videos
'College Humor' Injects Humor into Critical Gay Marriage Controversy
5
Online Activism Initiatives
The Gap Facebook Campaign Aims to Donate $1 for Every Like
4
Quirky Charitable Celeb Films
Watch Videos From 'Malarious' By Donating to Malaria No More
3
Adult Charity Advocacy Ads
This Ad Says 90% of Russian Charities are Children’s Charities
2
Ebola-Fighting Celeb Sing-Alongs
Band Aid 30 and UK Pop Stars Fight Ebola Spreading in West Africa
1
Charitable Celebrity Workout Pranks
Arnold Schwarzenegger Went Undercover at a Local Gym
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
SEO-Optimized Summary Articles
The YouTube Summarizer is a Key Tool in Retaining Information
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Cat-Themed Vday Series
Fancy Feast Launches Limited-Edition "Cuddle Collection" for Cat Lovers
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
SEO-Optimizing Content Solutions
SiteSpeakAI Transforms Videos Into SEO-Optimized Articles
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Adoptable Playlists Pet Ads
PEDIGREE and Spotify Help Dogs Find Forever Homes
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Feline Boy Band Ads
Meow Mix Created Its Own Musical Group Called Tabby 5
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
AI-Generated Video Summaries
YouTube is Testing a Feature to Add Value to the Viewing Experience
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Text-Prompted AI Videos
Sora AI Creates Minute-Long Videos with a Text Prompt
Luxury Villa Influencer Ads
Stay Vista Launches #SoMuchMore Influencer Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Influencer Christmas Campaigns
An Influencer Couple from Wigan Launched the Giftmas Tree Project
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Good Ranch Popcorns
Double Good Home on the Ranch Popcorn Supports a Good Cause
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Social Podcast Video Apps
Algo for Podcasts Helps Podcasters Create Engaging Content
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Heartwarming Social Good Ads
RMHC Debuted the 'Moments That Count' Campaign
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Pet Brand Playlists
Nineteen85 Produced Fancy Feast's Savoury Cravings™ Power of the Purr Playlist
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Social Video Algorithm Transparency
TikTok Explains the Reason Behind Users' For You Pages
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Multi-Language Audio Voiceovers
Human Voice Over Helps Content Creators Reach Diverse Audiences
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
AI-Powered Video Summarizers
Summarize.ing Helps People Digest Lengthy Videos
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Personalized Professional Content Generators
Viralify AI Crafts LinkedIn Posts to Save You Time
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Video-Verification Dating Apps
Tinder's Photo Verified Cuties Initiates Video Selfie Procedures
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Efficient Video Summarizers
Summary Cat Helps Your Digest Video Content in Seconds
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Value-Focused Cooking Campaigns
The 'Great Value with Grace' Campaign Encourages Scratch Cooking
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More