These social good video campaigns show how creating a viral video is one of the best ways to spread your message.
These videos draw on the feelings of the masses to generate a much wider social conscience for the cause. Whether the video is funny, shocking, scary, heartwarming, heartbreaking, educational or attention-grabbing in other ways, all of these videos show how putting a cause in the right perspective can give it traction.
Using celebrities, kittens and hot bods are all great ways of getting someone to press "play" on your video, but to make sure the message sticks, you need a little bit more flair. By using socially good initiatives in combination with aspects of viral videos, the attention you're seeking is much easier to obtain.
22 Social Good Video Campaigns
From Foxy Feline Adoption Videos to Charity A-List Dating Raffles:
Allen Taylor — Mar 24, 2014 — Marketing
22
Conversing Kitten Campaigns
MAKE's Talking Kitten Commercial Will Have You Adopting Furry Friends
21
Activist-Snooping Holiday Videos
The ACLU Takes Aim at the NSA with a Christmas-Themed Campaign
20
Interactive Holiday Charity Windows
The Christmas Wish Machine Creates Snowflakes Out of Tweets
19
Sports Star Literacy Campaigns
This Typeface Was Pounded by a Ukrainian Boxer for Awareness
18
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
17
Honest Disability Videos
Dear Future Mom Has People with Down Syndrome Talk to Potential Mothers
16
War-Torn Animated Films
Artist Banksy and Idris Elba Collaborated On This Animated Short
15
Soda Danger Music Videos
The Real Bears Brings You the Bitter Truth About Sugar
14
Diverse Women-Empowering Videos
This International Women’s Day Video is by Google Doodle
13
War-Injected Childhood Videos
Save the Children's 'Second a Day' Shows the Effect of War on Kids
12
Charitable Tank Crushing Videos
Hop into Arnold Schwarzenegger's Tank and Crush Things with Him
11
Voice Lending Charity Commercials
This Save the Children Commercial Lends a Notable Voice to Kids
10
Family-Finding Foster Videos
The Story of I Shows How Parents Can Bring Joy to a Lonely Child
9
Cancer Awareness Film Parodies
This Clever Ad Introduces a Beach Killer More Terrifying Than Jaws
8
Educational Celebrity Insect Films
The Burt’s Bees Campaign Stars Actress Isabella Rossellin
7
Charitable Cancer Music Videos
Watch 'McGill Dances for Cancer Research' & Automatically Donate
6
Comical Civil Rights Videos
'College Humor' Injects Humor into Critical Gay Marriage Controversy
5
Online Activism Initiatives
The Gap Facebook Campaign Aims to Donate $1 for Every Like
4
Quirky Charitable Celeb Films
Watch Videos From 'Malarious' By Donating to Malaria No More
3
Adult Charity Advocacy Ads
This Ad Says 90% of Russian Charities are Children’s Charities
2
Ebola-Fighting Celeb Sing-Alongs
Band Aid 30 and UK Pop Stars Fight Ebola Spreading in West Africa
1
Charitable Celebrity Workout Pranks
Arnold Schwarzenegger Went Undercover at a Local Gym
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Vibe Coding Campaigns
A No-Code Love Story by Fiverr Highlights the Need for Human Know-How
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Telenovela-Inspired Safety Videos
Philippine Airlines Unveiled 'Care That Comes From The Heart’
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
TV-Ready GenAI Ads
Channel 4's Generative AI Solution for TV Advertising Breaks Down Barriers
AI-Generated Pet Teasers
Iams' I Want a Puppy/Kitten Studios Helps People Pitch an Idea
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Gamer-Targeted Donor Campaigns
Virtual Donors Turns In-Game Deaths into Real Registrations
Cinematic Auto Marketing Campaigns
Mazda Debuts the '5 Sides of the All-New CX-5' Film
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Animal Welfare Campaigns
The Humane League Targets the Grocery Chain Food Lion
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
AI Video Generators
Vitrin Generates Social Media Videos Quickly From One Image
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Research-Backed Cat Happiness Scales
WHISKAS® Releases Its Findings from Its Whimsical Campaign
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
College Gameday Campaigns
Urban Outfitters' Good Game Amps Up School Spirit
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Adoptable Cat App Takeovers
Fresh Step's Date Cats, Not Humans Makes Adorable Matches
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Empowering Short Films
CoorDown's ‘No Decision Without Us’ Campaign Pushes for Inclusion
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Nostalgic Looping Video Apps
The Divine App Revives Six-Second Loop Video Sharing
Short Video Marketing
Viral Pulse Helps Businesses Generate Engaging Short Videos Quickly
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Website Video Generators
Free Scrolling Website Video Generator Creates Content From Webpages
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
AI Video Makers
Hugsy Lets Users Create Personalized AI-Generated Videos Instantly
Animated Footwear Campaigns
Vivobarefoot Unveils Free Your Feet Campaign Through Joyful Animation
Affectionate Cat Campaigns
SHEBA's Ignored to Adored Invites Cat Parents to Build Better Bonds
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Viral Intro Generators
Introhook Delivers Instant Viral Video Openings To Boost Viewer Retention
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Animal Welfare Group Grants
Petco Love Highlights Its Charitable Petco Love Stories Initiative
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Festive Rom-Com Cheese Campaigns
This Boursin Christmas Campaign Stars Fred Sirieix
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Social Video Intelligence Tools
Gain Actionable Brand Insights With Plot’s AI Video Analysis
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
AI-Driven Video Creation
Viralshort Creates TikTok & YouTube Shorts in Seconds Using AI
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Feline-Hosted Podcasts
Whiskas' Purrcast Supports & Entertains a New Generation of Pet Parents
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Visual Journey Mapping
Travel Map Video Turns Routes Into Shareable Animated Stories
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Quick Video Creation Tools
Vidss Creates Engaging Videos Instantly for Marketing, Launches, & More
Startup Growth Strategies
The Virality Playbook Shares 350+ Proven Growth Hacks for Startups
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Charitable Children-Focused Initiatives
Kidoodle.TV Concludes Its 'A Wish A Week'
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Musician-Supported Fine Jewelry Campaigns
Chanel's Coco Crush Fine Jewelry Film Features Two Stars
Dog Tax Credit Campaigns
Blue Buffalo Debuts a Dog Tax Credit Campaign
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Media Literacy Programs
YouTube x Institute for Strategic Dialogue Launched 'Be Internet Citizens'
Pet Content Studios
Tails & Frames Turns Pet Photos And Videos Into Shareable Art Online AI
Gamified Cat Tax Campaigns
HitPaw Launches the 2026 Pay the Cat Tax Campaign
Data-Powered AI Advertisements
Omneky Introduces an AI-Powered Video Suite for Advertising
Video Marketing Platforms
GudSho Simplifies Video Creation, Hosting, and Marketing for All Teams
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Authentic Video Dating
Share AI-Guided Video Stories And Genuine Connections With Vibing
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Child Abuse-Preventing Campaigns
Prevent Child Abuse America Launches an Important Initiative
Real-Time Video Matching
Call Me Maybe Connects Singles Through Fast, Fun 15-Minute Video Chats
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Group Video Gifting
Folksee Makes It Easy To Collect And Gift Personalized Video Reels
Viral AI Content Creation
Viral YOU AI Turns Stories Into Personalized Viral Content Scripts
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Gamified Animal Aids
Cats-We Turns Virtual Pet Care Into Real Support for Cats in Need
Personalized Holiday Videos
Naughty or Nice Video Creates Santa Videos With Photos And Facts
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Comprehensive Content Guides
Content Creation Wiki Provides Step-By-Step Guides For Better Content
Social Content Automation Tools
ViralMarketer Builds Your 14-Day Social Media Calendar In Seconds
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Ad Creation Engines
Viva Labs Uses AI To Research, Create, And Analyze Short Ads
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Personalized Video Outreach
LeadsEngager’s Personalized Video Platform Will Boost Cold Outreach