12 Sniffing Innovations

Michael Jackson is known for his infamous and undoubtedly unique nose. This cluster is dedicated not to noses, but to the important function they serve: to provide us with a sense of smell.

Check out these awesome sniffing innovations that would please even Michael Jackson's nose!

Implications - All too often humanity's sense of smell is neglected in advertising and product design, which is a mistake too many companies and marketing firms seem to make on a consistent basis. By incorporating this often neglected sense into their initiatives, companies can generate an entirely new kind of connection with their customers that goes beyond merely sight or sound. By combining the three together, any initiative targeted towards consumers is bound to be more lasting, more profound and more effective.