Given that the brand has solidified itself as a quirky advertiser, it's no surprise that Skittles innovations would be equally offbeat.
The tiny candies, known for their bright colors and fruity flavors, are a rich source of inspiration for designers and artists alike. Available in a slew of colors, the tiny goods make for an ideal medium for creating mosaics and similar artistic creations. Immediately recognizable and practically iconic, these little sweets have become a staple when it comes to candy.
The marketing for the Skittles brand is purposely strange, and capitalizes off of the bizarre nature of its promotions. Often better suited to the Internet rather than mainstream media, this is a brand that understands the power of social media and viral word of mouth.
13 Stunning Skittles Innovations
13
Electrifying Candy Commercials
The Taste of Skittles Fizzld Fruit Will Shock You
12
Iconic Candy Posters
The Skittles 2011 Ad Campaign is Fun and Serious at the Same Time
11
Palatable Pixelated Portraits
These Matt McManis Skittles Illustrations Feed Your Inner Gamer
10
Technicolor Toy Car Installations
'Toy Atlas Rainbow' by David T. Waller is Playfully Colorful
9
Catastrophic Candy Branding
Skittles Relaunches Website as Twitter Search, Offensive Tweets Ensue
8
DIY Wrapper Frocks
This Homemade Skittles Dress is Both Creative and Unique
7
Candy Disease Ads
The Skittles 'Bleachers' Video Covers Subjects with Sweets
6
Interactive Touching Commercials
The Skittles Touch Youtube Ad Puts Your Finger in the Ad
5
Candy-Coated Skateboards
Cody Simpson Receives a Skittles-Covered Longboard Prior To Touring
4
Comically Interactive Ads
The Skittles Touch Commercials Reward Viewer Participation
3
Balding B-Boy Candy Commercials
The Skittles Boombox Advert is Bursting With Joy and Color
2
Status-Changing Commercials
This 'Update the Rainbow' Facebook App Updates Your Posts for You
1
Attacking Appliance Ads
The Skittles Fly Commercial Brings a Blender to Life
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Sour Candy Challenges
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Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Pickle-Flavored Sour Candies
Sour Punch Pickle Roulette Features Sweet and Salty Flavors
Rainbow Micro Apartments
The Skittles Little Living NYC Apartment Offers Paid Rent for a Year
Candy Bar-Inspired Backpack Designs
Sprayground Collaborates with Reese's on a Decadent Backpack
All-Black Mystery Sodas
This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Cartoon-Inspired Frozen Treats
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Candy-Flavored Sparkling Drinks
Sparkling Ice Starburst Comes in Four Sugar-Free Flavors
Puffy Marshmallow-Inspired Shoes
Jet-Puffed's S’mores Shoes are Reminscent of the Sugary Treat
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Expansive Halloween Candy Collections
The Mars Wrigley 2023 Halloween Candies are Spooky
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Colorful Gummy-Themed Shoes
Vans and Haribo Collaborate on a Series of Candy-Themed Shoes
Edible Clog Charms
Pop-Tarts Croc-Tarts Come with Candy Jibbitz for Decorating Pastries
Miniature Candy-Flavored Gums
Hubba Bubba Mini Gum Will Come in Skittles Flavors
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Snack-Inspired Fruity Lip Glosses
Welch’s® Juicyfuls Juicy Fruit Lip Gloss is Nostalgic
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Bird-Shaped Marshmallow Treats
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Decadent Ice Cream Launches
Mars Kicks Off 2023 With Three Delicious New Ice Cream Flavors
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Temporary Tooth Tattoos
Hismile's SmileStika Enhances Teeth with a Touch of Whimsy
Cartoon-Themed Candy Dips
Swizzels Sherbet Dip is Being Added to the Brand's Minions Range
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Affordable Cannabis Brands
Dizzies Boasts Various Cannabis Options & a Vibrant Packaging Aesthetic
Oversized Textural Candy Products
Skittles Giants Gooey Have a Soft Filling Inside a Crunchy Shell
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Candy-Inspired Craft Sodas
Wild Bill's Ring Pop Sodas Come in Two Limited-Edition Flavors
Whimsical Dessert Drinks
Wonka Inspired Candy Can's Caramel Fudge and Toffee Apple Flavors
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Hybrid Fruit Candies
This Father's Day, "Dad Things" are Being Traded for Laffy Taffy Fruit Combos
DIY Candy Jewelry Kits
Cricket's Candy Creations Boasts the Candy Jewelry Craft Kit
Color-Changing Marshmallows
Jet-Puffed's Color Changers Marshmallows Transform with Direct Heat
Gut-Friendly Candy Products
Savvy Sweets Comes in Four Delicious and Familiar Varieties
Whisky-Inspired Lipstick Shades
Fireball Debuts the Cinnamon Delight Lipstick for the Super Bowl
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Sparkling Pink Skate Sneakers
A New Barbie Dunk is Dosed in Pink Hues and Glittery Details
Nostalgic Bulk Candy Products
Clever Candy Powdered Candy Straws Come in a New 100-Count Bag
Whimsical Women-Owned Cannabis Brands
Sweedies Recently Launched on the Market with Mood Rings
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Americana Travel Candy Products
These New Products From MWITR Include M&M's and Maltesers SKUs
Superhero Snack Cake Packaging
TheTastykake Spider-Man: Across the Spider-Verse Packaging is Sweet
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Tart Multi-Colored Easter Candies
Sugarfina's Lamb Sour Rainbows Candy Cube is a Sour Spring Treat
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Decorative Holiday Marshmallows
The Sugar Lab's Holiday Marshmallows Liven Drinks with Fun Shapes
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Crunchy Dessert-Flavored Candies
Skittles Desserts Capture the Tastes of Classic Treats
Gummy Candy-Inspired Footwear Series
Vans Brings a Playful Element with the Haribo Collection
Lollipop-Inspired Bodycare
Allkinds x Chupa Chups Shares Fruity Self-Care & Fun Textures
Flavor-Packed Candy Products
Mentos Discovery Has 14 Flavors in Each Pack and are Vegan-Friendly
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Tongue-Dyeing Frozen Treats
The Twister Berry-licious Pops are Made with Real Fruit
Fruity Multi-Colored Cereals
Trader Joe's Tiny Fruity Cuties Cereal Features Fun Fruity Flavors
Color-Changing Cleats
Gatorade Used Transformative Footwear to Reveal Its Mystery Flavor
Exclusive Marshmallow-Flavored Sodas
Pepsi and Peeps to Launch the Marshmallow-Flavored Soda Again
Candy-Inspired Shoe Designs
The SB Dunk High "Sweet Tooth" by Nike is Playful and Colorful
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Plant-Based Candy Bars
Harken Sweets Bars Offer New Takes on Classic Combinations
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Candy-Scented Sensory Toys
Sloomoo x Hi-Chew Slime Smells Like Fruity Chewlet Flavors
Mustard-Flavored Candies
French's Created Limited-Edition Skittles for National Mustard Day
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Chocolate-Inspired Nail Polishes
Sally Hansen x Hershey's Kisses Nail Polish is Limited-Edition
Unicorn-Shaped Gummy Candies
Haribo Unicorn-i-licious Gummies Come in Six Flavors
Lemonade-Themed Sour Candies
Sour Patch Kids Lemonade Fest Has Four Flavors in the Mix
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Craft Cocktail Lollipops
Melville Candy's Gourmet Cocktail Lollipops are Handcrafted
Shareable Travel Candy Pouches
Cloetta Releases Exclusive Sharing Bags for Travel Retail Customers
Pickle-Flavored Candy Floss
There's Pickle Cotton Candy at the CNE 2023
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Sour Beverage Syrups
The Sour Collection by Jordan's Skinny Mixes Uniquely Enhances Drinks
Cookie-Inspired Nut Butter Bites
Skippy and Girl Scouts Created a Trio of Co-Branded Snack Bites
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Candy-Inspired Tea Collections
These Bird & Blend Teas were Created with Swizzels
Low-Cost Halloween Candies
The Swizzels Halloween Range Includes Three Options
Macaroni-Themed Gummy Candies
Kraft Mac Has Just Launched Some Unexpected Halloween Gummy Candies
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Collaboration Candy Clothing Collections
The Justice x Jelly Belly Collection Has Sweet Styles
Candy Maker-Inspired Gummies
Wonka Magic Hat Gummies are Limited-Edition
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Mexican Chocolate Marshmallow Bites
These Mexican Hot Cocoa Bites Unite Cinnamon & Chili
Intensely Flavored Candy Straws
Clever Candy Powder Straws Offer a New Take on a Classic
Candy Bar-Branded Snowboards
The TWIX 'Doughboard' is co-designed by pro-snowboarder Maddie Mastro
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Salad Dressing Cotton Candies
Chocolate Storybook Ranch Cotton Candy is Cool, Sweet and Tangy
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Chocolate-Covered Candy Beans
Kopper's Chocolate Pastel Chocolate Jelly Beans are Ready for Spring
Lickable Sour Candy Drinks
World of Sweets Partners with Zed Candy on the New 'Screamers Big Lick'
Adventurous Jelly-Style Candies
Fruit-tella Jellies Now Come in Two New Format Options
Spooky Ice Cream Collections
Salt & Straw's Scoops & Skulls Series Shares Halloween Ice Creams
Hollywood-Themed Candy Collections
Sugafina x Hollywood Celebrates 100 Years of the Hollywood Sign
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Cupcake-Flavored Chocolate Bars
Sprinkles Chocolate Bars Capture the Taste of Signature Treats
Customized Roller Skate Kits
Orbit Gum Dropped Limited-Edition 'Roller Ding' Skate Kits
Empowering Plant-Based Gummies
Katjes' Plant-Based Gummy Candy Celebrates Women Who Dream Big
Artisanal Sour Candy Mixes
Sockerbit's Sweet & Sour Mix is Inspired by Scandinavian Treats
Custom Candy Gifts
M&M's Flavor Remix Lets Fans Mix and Match Custom Assortments
Pretzel-Creme Snack Packs
Funky Mello Launches a New Snack Pack Inspired by Old Snack Trends
Collaborative Mustard-Flavored Candies
French's and Skittles Create an Ambiguous Yellow Skittle
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Festive Cookie Brand Products
These New Keebler Products are Arriving for the Holidays
Millennial-Targeted Gummy Candies
Rotten Gummy Worms are Inspired by 90s Gross-Out Culture
Marshmallow-Flavored Candy Bars
Kellogg's Rice Krispies Created Two New King-Size Bars for Spring
Festive Marshmallow Candy Products
These Peeps Holiday Products Come in Seven Options
Legacy Brand Holiday Candies
The Hilco 2023 Holiday Collection Has New and Classic Flavors
Branded Collaboration Candy Gifts
Edible Arrangements and M&M's Partnered for New Products