The Skittles Fly Commercial is a twisted tale of a man trying to set his old blender back into the wild. The appliance takes on the characteristics of an overly attached bird who doesn't want to fly away from it's home and keeps coming back to a man who's moved on.
In the Skittles Fly Commercial the man no longer needs his blender anymore because the new Skittles Blenders has flavors that have already been mixed and mashed together. Watch as he lovingly sets the blender out on its way, only to have it return and wreak havoc around the house. In a last ditch attempt to rid himself of the needy blender, the man chases it out with a broomstick.
What's Driving This Trend
- Augmented Reality Advertising
- Creating interactive ads utilizing AR technology for use on social media platforms.
- Emotional Attachment Marketing
- Focusing on the emotional attachment consumers have with their appliances to promote loyalty and engagement in advertising campaigns.
- Innovative Product Placement
- Creating clever ways to showcase a product, such as the Skittles Blender, and its benefits through storytelling in advertising.
Who This Affects Most
- Kitchen Appliance Manufacturing
- Developing appliances with advanced features that can promote automation, Artificial Intelligence, and smart connectivity.
- Social Media Advertising
- Creating engaging ads that can effectively capture the attention of young consumers in social media platforms like Instagram, Tiktok, and Snapchat.
- Online Retail
- Investing in disruptive technologies and offering delivery of goods directly to consumer's homes may further increase sales and customer satisfaction.
