These Olympic swimming tributes show the most famous and talked about stars of the competing teams in the London 2012 games.
From the rivalry between Michael Phelps and Ryan Lochte to the records set by some of the world's quickest athletes, these innovations reflect both the controversies and triumphs of the games. The stars of these teams have become celebrities in their own right, and receive a disproportionate amount of media coverage compared to the stars of other sports. Fascinating, inspiring and incredibly quick, the swimmers who make up Olympic teams are almost superhuman in terms of their physical skill.
Whether they're starring in high-profile sponsored campaigns or pushing the limit in terms of world records, these athletes are well-deserving of the attention they attract.
32 Olympic Swimming Tributes
30
Glamorized Athlete Editorials
The Olympians by Joanna Kustra is Featured in Papercut Magazine
29
Celebratory Commercials
Visa Congratulates Michael Phelps in Beijing 2008 Olympics
28
Olympic Covers
Michael Phelps & Ryan Lochte in Men's Journal
27
Olympic Cover Spoofs
Michael Phelps in Haute Couture
26
Olympic Models
Ryan Lochte Goes Fashionisto in GQ Magazine
25
Wonder Women Swimmers
Dara Torres Makes it to 5th Olympics
24
Everyday Champion Advertisements
The Nike 'Find Your Greatness' Commercial is Empowering
23
Objectified Male Parodies
Michael Phelps as Dr. McSwimmy Pre Emmy Awards
22
Olympic Athletes as News Gossip
CNN Roasts Amanda Beard on Michael Phelps
21
Historic Olympic Records
Michael Phelps Wins 8 Gold Medals in Beijing
20
Real Olympic Gold
Michael Phelps Jumps to #1 on Endorsement List
19
Breakfast-Promoting Olympic Ads
Kellogg 'Swimmer' Commercial Focuses on the Start of Each Day
18
Marijuana Monologues
'Saturday Night Live' Sketches Parody Michael Phelps' Pot-Smoking Debacle
17
Ridiculously High-Calorie Diets
Caloric Consumption of Beijing Olympic Athletes
16
Celebrated Athletes
Michael Phelps Named Sportsman of the Year by SI
15
Reviving Olympic Sports
NBC Stalks Michael Phelps With New Championships Coverage
14
Olympic Athlete Book Deals
Michael Phelps Shares History
13
Athletic Warmup Portraits
The Stretching Team USA Olympians Series Focuses on Training Sessions
12
Olympic Athlete Singalongs
The USA Olympic Swimming Team Call Me Maybe Cover is Hilarious
11
Athlete Comedians
Michael Phelps to Host SNL
10
Blocked Olympic Swimmers
The 'LEGO Olympic 2012 Aquatic Center' Depicts this Year's Competitors
9
Olympic Swimmer Rivalry Parodies
The 'Call Me Lochte' Video Pits Phelps Against Lochte
8
Olympic Cereal Mascots
Michael Phelps Endorses Kellogg's Frosted Flakes
7
Dramatic Nation-Rousing Ads
The Adidas ‘What Will You Take’ Promo Supports Team Great
6
Swimmers as Fish
'Swimmers' by Jonatan Fernstrom Explores Connection Between Man & Water
5
Hail Mary Endorsement Deals
Mazda Makes Michael Phelps Highest-Paid Sponsor in Chinese History
4
Unbelievable Athletic Achievement Charts
The ‘Awe-Inspiring Olympic Records’ Infograph
3
Drink-Branded Athletic Programs
Powerade Sports Academy Lets Amateurs Train With the Pros
2
Water-Loving MP3 Players
The Speedo Aquabeat is for Aquatic Athletes
1
Famous Fierce Athlete Ads
The Under Armour ‘Protect This House. I Will. Training' Commercial
Related Ideas
Athlete-Designed Skating Looks
Madison Chock Launches a Skating Wardrobe Brand
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Athlete-Led Brand Co-Creation
LI-NING and Stephen Curry Partner on Product Development
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Soccer-Inspired High-End Jewelry Lines
Pandora Calls Attention to Its Chic Soccer-Themed Charms
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Olympic-Themed French Fry Pop-Ups
McCain will Host a Team Canada Pop-Up in Toronto
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Tricolored Tournament Soccer Balls
adidas Unveiled the Official Match Ball of the FIFA World Cup26
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Recovery Soup Stalls
Nike Opened a Pop-Up Soup Shop in China to Nourish Runners
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Figure Skater Merch
Nike's Alysa Liu Collection Turns Olympic Moments into Graphic Streetwear
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Athlete-Approved Hair Accessories Brands
Goody Taps Laurie Hernandez as Its Ambassador
Branded Athlete Awards
Gatorade Awards Grady Emerson and Maddie DiMaria as Players of the Year
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Heroic Protein Commercials
OIKOS' Big Game Ad, The Big Hill, Stars Kathryn Hahn & Derrick Henry
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Artist Bottle Bags
Evian 200 Years Young Celebrates Wimbledon with Three Artist Designs
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Beauty-Backed Sports Teams
First Aid Beauty is Supporting the Olympic & Paralympic USA Teams
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Olympic Games-Inspired Timepiece Designs
Omega Boasts the Seamaster Diver 300m Milano Cortina 2026
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Wintery Sports Candy Collections
The Amos Sweets Olympic Candies Come in Four Varieties
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Athletics-Inspired Greek Yogurt Campaigns
Oikos Pro Runs an Activation During the Stanley Cup
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Streetwear Label Expansions
KSUBI Unveils KSWIM, The Brand’s First-Ever Swimwear Collection
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Immersive Athlete-Focused Ambassador Programs
Freaks of Nature Announced the Freak Team Program
Olympic Star Ambassadors
Louis Vuitton Names Alysa Liu as Latest Global Ambassador
Inflatable Olympic Jacket Designs
The Nike Therma-FIT Air Milano Jacket Inflates in 15-Seconds
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Gold Drinkware Collection
The Messi Legacy Collection Adds Gold Finishes to Seven Stanley Designs
Competitive Swimwear Partnerships
arena Extended Its USA Swimming Partnership Through 2028
Performance-Driven Winter Sport Lines
Oakley's Team Collection is Sleek, Comfy, and Functional
Last-Place Runner Campaigns
CLIF Bar's Final Finishers Celebrate Athletes Who Ran the Longest
Legendary Baseball Player T-Shirts
HOMAGE Commemorates Mickey Mantle with a Legendary Tee
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Performance-Driven Competitive Attires
Columbia Sportswear Dresses the US Curling National Team
Global Canadian-Athlete-Starring Campaigns
adidas' Spotlights Jonathan David for its FIFA Campaign
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Soccer Athlete-Approved Water Partnerships
Essentia Water Joins Forces with Son Heung-Min
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Olympic Hospitality Packages
On Location Has Launched New LA28 Hospitality Experiences
Head-Shaped Plunge Pools
The Patrick Plunge by Coors Light Shares an Unforgettable Ice Bath
Ripple Swim Capsules
The Speedo x BEAMS Capsule Returns for Just in Time for Summer
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Race Pit Crew-Focused Campaigns
Chivas Regal Pays 'A Tribute to the Scuderia Ferrari HP Pit Crew'
Soccer-Themed Sports Drinks
Powerade FIFA Playstyles Celebrate the 2026 FIFA World Cup
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Hybrid Racing Championships
PUMA Athletes Have Dominated the 2026 HYROX World Championships
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Thrill-Seeking Jet Ski Performances
Monster Energy Amplifies St. Patrick's Day Celebrations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Performance-Driven Nail Care Collabs
ORLY is the Official Nail Partner of the WNBA’s LA Sparks
Smart Olympic Jackets
Nike Team Usa Smart Olympic Jacket is a Wearable Digitalized Outer Layer
Macho Plant-Based Drink Campaigns
Oatly and EF Pro Cycling Partnered for an Athletic Campaign
Hybrid Athletic Events
Life Time Announced the Introduction of a New Athletic Event — the LT Games
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Strategic Athletic Club Branding
Club Athletic Harbours Ambitious Plans for National Expansion
Split-Surface Olympic Medals
Milano‑cortina Medals Feature Sustainable Split‑Surface Design
Tennis-Themed Bath Bombs
Lush's Tennis Ball Bath Bomb is Exclusive to London for Wimbledon
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Interactive Fitness Competition Activations
HYROX Partners with the Legendz Social Sportsbook
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Athlete Career Transition Resources
UK Sports Institute Partners with Create to Support Athletes
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Youth Athlete-Celebrating Initiatives
Gatorade Pays Homage to Two Exceptional High School Athletes
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Social Running Activities
Olympian Meeting Partners with Running Mate to Elevate Its Conferences
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Competitive Swimming Performance Apps
MakoSwim is a Specialized Software Platform for Swimming
Forgetful Memorabilia Campaigns
Alzheimer's Society's Lost Memorybilia Recalls the 1966 World Cup
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Sporty Mexican Cuisine Promotions
The California Tortilla CalTort Games Celebrate the Olympics
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Technical Swimwear Ranges
The Reebok Summer 2026 Men’s Swim Collection is Performance-Driven
Award-Winning Connected Swim Tech
FORM’s HeadCoach™ 2.0 Continues to Earn Accolades
Snowboard Slopestyle Athlete Celebrations
Monster Energy Celebrates Mia Brookes
Empowering Global Summer Campaigns
Sunglass Hut Presents the Own Your Moment Campaign
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Congratulatory Athlete Hotlines
Jennifer Bett Communications & Cosmopolitan Set Up 1-800-SHE-WINS1
Strategic Water Polo Partnerships
S&R Sport Continues Its Partnership with Max Irving
Swimming-Themed Soda Campaigns
The Diet Coke This Is My Taste Campaign Stars Jamie Dornan
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries