Award-Winning Connected Swim Tech

FORM’s HeadCoach™ 2.0 Continues to Earn Accolades

FORM has once again secured recognition at the prestigious Smarter Sports Awards, earning the Smarter Athletics & Aquatics Innovation title for its HeadCoach™ 2.0 technology. This marks the company's third win in this arena and underscores its sustained leadership in the connected swim space. 

The HeadCoach™ 2.0 technology is an in-goggle coaching system. The latest iteration represents a significant leap forward by integrating real-time technique analysis, guided feedback, and AI-powered swim intelligence into a single, seamless platform that operates through the brand's augmented-reality smart goggles. The HeadCoach™ 2.0 platform delivers live, personalized guidance directly to the swimmer's field of vision during their session. It has proven to effectively replicate the presence of a personal coach without requiring the physical presence of one. FORM’s innovation also offers structured training plans and comprehensive post-swim analysis to inform future workouts. 

Image Credit: FORM

In-goggle Coaching
Augmented-reality displays inside swim goggles create new possibilities for real-time instruction that reduces reliance on poolside coaching.
AI-powered Technique Analysis
Machine learning applied to stroke mechanics and pacing data enables personalized performance feedback at a scale previously limited by human observation.
Connected Swim Training
Integrated workout plans, live metrics, and post-session analytics are reshaping swimming into a more measurable and adaptive digital training experience.

Sectors Adopting This

Sports Wearables
Smart eyewear and sensor-enabled gear expand the wearable category beyond tracking into immersive, context-aware athletic guidance.
Aquatics Training
Swim schools, clubs, and competitive programs gain access to coaching intelligence that can standardize instruction across different skill levels and locations.
Fitness Technology
AI-driven training platforms create differentiated subscription and hardware models around personalized coaching, performance analytics, and connected exercise ecosystems.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 22%
Freshness 100%