The October 2018 youth trends touch upon different lifestyles and aspects of business. From appealing to Millenials and Gen Z through attention-captivating holographic design identities like Obé to infusing value in products through entertainment-filled education like Makeblock's practical programming kit, it is good to always keep in mind that younger consumers look for both aesthetics and functions in a product.
At the forefront of the October 2018 youth trends is Zag Bank — a millennial-friendly banking platform that completely rethinks the way financial institutions operate. Another noteworthy mention is the Whirli box which is a shareable toy subscription service that is affordable and sustainable. By embracing the sharing economy, parents can ship old toys back to the company once the child is done playing with them.
Top 35 Youth Trends in October
From Practical Programming Kits to Matching Familial Footwear:
Kalina N — Oct 27, 2018 — Life-Stages
35
Housing Crisis-Addressing Compact Units
Grimshaw's Prefab Homes are Affordable Housing Solutions
34
Indonesian Punk-Inspired Fashion Capsules
Public Culture Launches a Stylish and Graphic-Heavy Line
33
Imaginative Bedroom Supplies
Todd Oldham Introduces the Home Capsule For Kid Made Modern
32
Shareable Toy Subscription Services
Whirli Redefines the Meaning Behind Playtime & Builds Value
31
Modern Youth Fashion Brand
Youth-Centric COLLUSION Celebrates Millennials & Gives Them a Voice
30
Child-Friendly AR Headsets
The Conceptual 'Holo Cap' Packs Advanced Technology into a Comfy Hat
29
Whimsical Holographic Design Identities
Obé Taps into Futura for a Sleek, Eye-Catching Aesthetic
28
Whimsical Family-Run Kid Shops
Treehouse Offers Eclectic Collections and Creative Spaces for Kids
27
Protective Bulletproof Backpacks
Masada Armor Designs Bulletproof Backpacks for Kids
26
Practical Programming Kits
Makeblock's Neuron Explorer Kit Teaches Apple's Programming Language
25
Connected Child Toothbrushes
The DEENO-SAUR Toothbrush Lets Parents Keep an Eye on Oral Habits
24
Multifunctional Childhood Nightlights
The Hatch Baby Rest Night Light Helps Kids Rest Easy
23
Kid-Friendly Frozen Foods
The Frozen Food Products for Kids by Ella's Kitchen are Healthy
22
Educational Changemaker Kits
littleBits' Inventor Kits Inspire Kids to Change the World with STEM
21
Short-Form Video Apps
TikTok and Musical.ly Build a Platform That Enables Creativity & Expression
20
Video Game-Themed Game Boards
A New Fortnite Monopoly Board Reinvents the Classic Board Games
19
Real-Time Child Trackers
The Weenect Kids Alerts Parents When a Child Leaves Authorized Areas
18
AR-Enhanced Candy Packaging
KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
17
Kid-Friendly Colorful Restaurants
The Pop Shop Offers a Unique Menu of Modern Comfort Food
16
Kid-Friendly Fiber-Infused Water
'hellowaterkids' Shares Flavored, No-Sugar Beverages for Youth
15
Engaging Digital Book Alternatives
Yarn Offers Entertaining Chat & Text Stories to Digital Nomads
14
Millennial-Focused Banking Platforms
Zag Bank's Business Puts Millennial Banking to the Forefront
13
Stabilizing Toddler Shoes
Hush Puppies' Paw-Flex Technology Supports Young Ones Learning to Walk
12
Convenient Cashless Payment Apps
NETSpay is a Popular Digital Payment App from Singapore
11
Affordable Healthy Food Options
Berries and Blooms Offers Fresh Fruits, Vegetables and a Salad Bar
10
Felt Pumpkin Latte Toys
Megan Menne Sells Pumpkin Spice Lattes and Scones Made Out of Felt
9
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
8
Handmade Monogrammed Treat Totes
These Halloween Treat Bags are Durable and Customized
7
Matching Familial Footwear
The Mockas Loafers Come in Sizes for Fathers and Sons
6
Stackable Creative Toys
Piks Helps to Develop a Child’s Concentration and Imagination
5
Disney Princess Baking Sets
Disney Eats is Now Selling an Adorable Princess-Themed Baking Set
4
Kid-Friendly Essential Oil Sets
The dōTERRA Kids Collection Supports the Mind, Body & Emotions
3
Online Financial Education Courses
Community Spirit Bank Educates Students Through Money$mart
2
Award-Winning Video Streaming Channels
The Vlog Squad on Youtube is Ultra-Popular Among Gen Z
1
On-Demand Streaming Experiences
The Top-Rated PlayStation Vue Allows for a Multi-Device Stream
Related Ideas
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Gen Z-Targeted Scooter Models
The Conceptual 'Omni' Electric Scooter is Customizable
Ultra-Stylish Active Clothing
OTTI Debuts a Range of New Head-Turning Athletic Pieces
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Adaptable Kids' Headphones
Morrama Collaborates with Batch.Works on Kibu
Youthful Glide-On Fragrances
Sparti Scents Brings the Fun of Fragrance to Gen Z
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Experimental Denim Collections
The Ksubi Fall 2023 'Youtopia' Collection is Modern Art-Inspired
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Sustainable Knitted Toddler Sneakers
Nike Launches the Swoosh 1 Trainer with Colorful Details
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Timber Tech-Packed Dolls
These teenage engineering Wooden Dolls Come in Eight Varieties
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Classic Fall-Ready Technical Fashion
MKI MIYUKI ZOKU Designs its New Capsule for FW23
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Financial Support Apps
'Cleo' is Helping Gen Z Feel More Confident About Money
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Vibrantly Designed Spring Apparel
Yardsale Presents its Latest Collection for Spring 2023
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Sleek Kid-Oriented Apparel
Authentic Brands Group Partners with Kidz Concepts for Aéropostale Kids
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Expansive Summer-Ready Skate Fashion
Yardsale Unveils an Expansive Capsule for Summer 2023
Kid-Focused Finance Apps
ABN Amro Launches a Financial Literacy App for Children
Youth-Focused Lightweight Shoes
On Launches its First Footwear Collection for Active Youith
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
Whimsical Kids Furniture Collections
Oeuf Presents the New Moss Collection of Modern Looks
Teen-Targeted Banking Features
Verizon Launches 'Family Money' For Gen Z and Gen Alpha Bankers
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Play Kidcore Games
Cutedressup Let's You Make Kidcore Dressup Games of Your Dreams
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Opulent High-Quality Garments
Nobody's Child Introduces its All-New Premium Collection for Summer
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Colorful Corduroy Collaborative Footwear
Aleali May Joins Clarks Originals on a Colorful Capsule
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Premium Fall-Ready Footwear Designs
Hender Scheme Presents its Latest Lineup for Fall 2023