November 2023 social good trends see businesses increasingly prioritizing positive societal change and corporate social responsibility. Companies are integrating charitable initiatives, fundraising programs, and community support into their business models. This is reflective of a shift toward using corporate resources and influence for societal benefit.
Additionally, businesses are actively participating in inclusive and awareness-raising campaigns, such as breast cancer awareness and anti-discrimination efforts, using their platforms to drive positive change. Moreover, sustainable practices and innovative solutions for environmental challenges are being adopted, including the development of eco-friendly products and support for conservation initiatives.
These trends highlight a movement towards a more responsible business approach, where companies actively contribute to societal well-being and environmental sustainability, meeting growing consumer demand for sustainable options. j
Top 30 Social Good Trends in November
From Hidden Discrimination Books to Sibling Caregiver Ads:
Grace Mahas — Dec 3, 2023 — Keynote Trends
30
Women-Led Ultra-Premium Tequilas
1953 Tequila is a Tribute to Women's Tenacity
29
Spooky Charming Pet Portraits
Crown & Paw Unveils Spooky Halloween Collection to Showcase Pets
28
Homeless-Supporting Accessories
Toques From The Heart Offers Cold Weather Accessories
27
Flood Rescue Lifejacket Designs
SNS Lifejacket is a Game-Changer in Flood Rescue Operations
26
Multi-Sensory Art Experiences
Arcadia Earth Toronto & Benjamin Von Wong for A Sustainable Future
25
Western-Inspired Textiles
Slowtide Partners With Jess Mudgett On a Limited-Edition Capsule
24
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
23
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
22
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
21
Disease-Resistant Banana Varieties
Chiquita Reveals Innovative Yelloway Initiative
20
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
19
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
18
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
17
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
16
Digital QSR-Backed Cookbooks
Chick-fil-A Unveils a Cookbook to Support its Shared Table Program
15
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
14
AR Car Wash Games
Splash Dash by Soapy Joe's Car Wash is Rewarding & Fund-Raising
13
Ugly Lawn Water Conservation Initiatives
Shailene Woodley Asks Us to Embrace Ugly Dry Lawns
12
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
11
Social Good Pasta Sauces
Newman’s Own Pasta Sauces are Showing Off Updated Recipes
10
Charitable Artist Buggies
The Meyers Manx Sage Vaughn Art Car Was Commissioned by Phillip Sarofim
9
Global Edge AI Platforms
Omdena is an Edge AI Platform that Connects Experts for Collaboration
8
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
7
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
6
Charitable Esports Tournaments
The Brawlhalla World Championship Teams Up with Make-A-Wish Georgia
5
Senior-Specific Health Fairs
The City of Coral Springs is Hosting a Free Health Fair for Seniors
4
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
3
Sibling Caregiver Campagins
CDSS Launches 'Care Instructions' Campaign
2
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
1
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Related Ideas
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Business-Focused Environmental Responsibility Tools
WildSight Targets Corporate Leaders
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
TV-Ready GenAI Ads
Channel 4's Generative AI Solution for TV Advertising Breaks Down Barriers
Inclusive Diverse Board Games
Safehaven Presents the Where Hope Lives Board Game
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Motorsports Crossover Apparel Lines
Anti Social Social Club X NASCAR Unveil a Limited Collection
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
Human-Centric Bank Branding Campaigns
TD Bank Group Launches the More Human Platform
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Period Poverty Scholarship Programs
Cora Expands Its Change the Cycle Scholarship Program
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Business Traveler Wellness Guides
Corporate Traveler Partners with Sweat for a Wellness Guide
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Social Good Coffee Vans
Nespresso and Change Please Partnered to Help End Homelessness
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Food Service Employee-Focused Initiatives
SpotOn and Giving Kitchen Partner to Support Employees
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Creative-Centric Campaigns
CFDA and Swarovski Launch Re:Generation Fund to Empower Creatives
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Inclusive CPG Brand Initiatives
Procter & Gamble Implements Accommodations and Tools
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Lifelong Reskilling Cultures
McKinsey And General Catalyst Highlight Continuous AI-Era Upskilling
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Microbatch Chocolate Collections
Beyond Good Will Stand Out at the Natural Products Expo West 2025
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Inclusive Soccer Tournament Partnerships
Goya Foods Joins the 2025 Genuine Cup as a Sponsor
Transparent Hiring Platforms
Ghost Jobs Brings Transparency And Accountability To The Job Market
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Cruise Company-Led Meal Donations
Carnival Corporation Expands Corporate Responsibility Program
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Children-Focused Fundraising Efforts
7-Eleven, Inc. Supports the Children's Miracle Network
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Social Forum Insight Trackers
Snoops.co Helps Businesses Find and Track Opportunities on Reddit
Charitable Food Initiatives
Wild Turkey x Andrew Babish Launch a Charitable Friendsgiving Campaign
Conscious Shopping Assistants
Better Buy Reveals Product Risks And Suggests Healthier Alternatives
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Nourishing Community-Focused Initiatives
Fresh Thyme Market Expands Efforts During the Holidays
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
CSR Baking Initiatives
Unox India Launched 'Baking a Better Tomorrow' to Empower Low-Income Youth
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Retailer-Led Climate Working Groups
Thrive Market Launches Climate Action Working Group
Small Business-Honoring Events
Fairfax City Economic Development Brings Back Small Business Month
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Checkout-Based Micro-Donations
Adyen and adidas expand donation features at checkout
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Down Syndrome Awareness Campaigns
CDSS Debuts a Powerful National Awareness Campaign
Sustainability-Focused Scooter Campaigns
iScooter Has Initiated Its Annual Black Friday Campaign
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Rebranded Women-Focused Organizations
Dress for Success Worldwide Launches 'Success Starts Now'
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Philanthropic Healthcare Initiatives
Toyota Motor North America Boasts the Way Forward Fund
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Personalized Recommendation Assistants
GoodGoodTime Suggests Movies, Books, Dining, And More
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Casual Baking Class Concepts
The Baking Social Makes Baking Fun, Social and Accessible
Nuanced Discussion Platforms
Society Speaks Enables Inclusive, Consensus-Driven Public Discussions
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Empowering Inclusivity-Focused Nonprofits
NoisyVision is an International Non-Profit Organization
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Employee Advocacy Tools
Sharekitt Simplifies Employee Advocacy for Product Launches and Events
Kindness Generator Platforms
bekind.now Helps Users Generate Acts of Kindness to Brighten Days
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Hospitality Strategy Communities
The PickUp Unites Revenue Managers in One Hub
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square