Healthy people may not pay much attention to painkillers, allergy medications and cough drops on a daily basis, but when they inevitably fall ill at some point, they will remember unique medicine ads like these ones.
Although ads from brands like Parit and Ricola are designed to help people to quickly understand a campaign message as fast as possible, the humorous content from these ads is enough to cause people to stop flipping through a magazine or stop and think on the street.
One of the most unusual medicine ads of all is a stunt from Halls in Japan, which involved delivering a giant stuffed polar bear to sick individuals for the purposes of "animal therapy." As well as comforting sick individuals emotionally, the arctic mascot also referenced cooling menthol as an ingredient in the cough drops.
13 Medicinal Marketing Campaigns
These Medicine Ads Promote Health and Wellness in Unusual Ways:
Laura McQuarrie — Sep 11, 2015 — Marketing
13
Comical Cough Ads
Ricola's Cough Medicine Ads Show Sickness Getting in the Way
12
Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
11
Ravenous Flu Pill Ads
The Naldecon Campaign Demonstrates the Best Ways to End Nasal Congestion
10
Frozen Barbecue Ads
The R K Swamy BBDO 'Parit' Ad Plays With Your Senses
9
Soothing Polar Campaigns
Halls' Medicine Marketing Offers 'Animal Thereapy' with a Polar Bear
8
Cheeky Medication Campaigns
The First World Problem Store Sells Fake Pills to Help HIV Sufferers
7
Dress-Stripping Drug Ads
Ads for Naldecon Flu Medication Transform Iconic Photos into Tissue Boxes
6
Crippled Cup Ads
The Paracet Painkiller Campaign is Comprised of Comparative Photography
5
Lurking Allergy Advertisements
This Campaign for Telfastin Allegro Features Hidden Dangers
4
Washroom Maze Pranks
This Clever Diarrhea Medicine Ad Simulates Being Trapped in a Bathroom
3
Mathematic Medicine Ads
Ricola's Feel Better Ad Does Simple Math to Represent Wellness
2
Commentating Mucus Ads
This Mucinex Video Has Mr. Mucus Reading Tweets from Twitter
1
Courageous Cough Medicine Ads
Halls Cough Drops Let You Take the Deep Breaths You Need in Life
Related Ideas
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Multipurpose Cannabis Gummies
This Gummy Brand Includes Offerings For Stress Relief, Sleep & More
Pocket-Friendly Lip Balms
Space Camp Wellness is Introducing "the Next Generation of Lip Balm"
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Brain-Boosting Lollipops
L'Olly Pops Support Healthy Brain Function, Calm and Focus
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Chewable Terpene Ranges
Curio Wellness Embraces the Terpene Edible Category
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Health-Focused Non-invasive Patches
Super Patch Offers a Variety of Products with Health Benefits
Restful Sleep-Promoting Lifestyle Lines
Dans Un Jardin's Good Night Collection Promotes Relaxation
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Sickness-Fighting AI Games
Mucinex's Mucus Masher Lets Players Punish Mr. Mucus with AI
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Kid-Friendly Pain Relief Gummies
DrKids Created an Acetaminophen Gummy Bite for Children
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Indigenous Jam Spreads
Tradish by Chef Sarah Meconse Mierau References Indigenous Plant Medicine
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Candy-Style Vitamin Chews
Chewsy Supports Different Aspects of Health in a Fun Way
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Tongue-in-Cheek Skincare Ads
CeraVe Collaborates with Michael Cera on Hilarious Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Plant-Based Sports Recovery Cosmetics
Level Select OTC Offers Holistic Alternatives for Consumers
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Sensorial Remedy Kits
Saje's Pain Relief Kit Shares Warming and Cooling Remedies
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
High-Quality Medical Cannabis Products
Etain Health Aims to Be Accessible and Effective
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Nausea-Curbing Candy Snacks
These Nausea Relief Lollipops by Three Lollies are Clinician-Tested
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Chewable OTC Medications
Sirio Releases a Chewable Medicine for Various Medicinal Applications
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Chewable Wellness Gummies
Cannaray Unveils a New Wellness Gummies Range for UK Customers
Romantic Allergy Medication Campaigns
This Astepro Allergy Campaign Stars Meghann Fahy
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Functional Flavorful Snack Ranges
Ello Market Snack Products are New and Exclusive to Rite Aid
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Medicine-Inspired Artful Shows
Beverly Fishman Presents the Something for the Pain Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
All-Natural Flu Care
Biovanta and LevelUp MD Join Forces for One-Stop Cold and Flu Care
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Nutraceutical Gummy Supplement Ranges
The SIRIO Health Gummies Come in Three Formulations
Whimsically Branded Cannabis Products
Angel Therapy Announces Its Expansion in the NYC Market
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Festive Toothpaste Bundles
The Marvis 7 Flavours Gift Set is a Self Care Stocking Stuffer
Filmic Chocolate Toothpastes
The Release of Wonka Inspired Hismile’s Chocolate Toothpaste
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Anti-Hangover Drinks
Morning Fresh Reenergizes the Body with Vitamins, Proteins & Electrolytes
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Triple-Action Cold Medications
Haleon Cold and Flu Nurse Capsules Come in 16 Capsule Packs
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Ancient Herbal Gummies
Himalaya's Ashwagandha Organic Gummies Support Stress Relief
Medication Delivery Partnership Campaigns
Mucinex and DoorDash Partnered on a New Campaign
Maple Syrup Awareness Campaigns
The Bill the Maple Campaign Promotes the Use of Real Maple Syrup
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Heart Health Candy Partnerships
Essential Candy and Enduring Hearts Have Partnered for Heart Month
Agave-Based Medicines
Genexa Was Granted a Patent for Its Drinkable Agave-Based Medicines
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Free-From Kids Cold Medications
These New Genexa Cold and Flu Medicines Come in Several Options
Flavored Organic Kids Medicines
Genexa Kids’ Pain & Fever Cherry is Made with Natural Ingredients
Educational Cold Medication Campaigns
Mucinex 'Flip the Script' Combats Antibiotic Resistance
Pickle Juice Campaigns
The Pickle Juice Company Urges People to #SavethePickles
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids