Once used for preserving food, the mason jar has graduated from its common occupation and is now a brand mogul with mason jar marketing.
The mason jar has gained ultimate popularity among the millennial generation and it is said this is due to the the hipster movement. When these hipster consumer group began using mason jars as cups, candle holders, and other various objects, it became clear that the nifty jar could also be used as a marketing tool. Now major companies from dessert shops to wineries have invested in mason jar marketing to get their business booming. With its simple design and attractive shape, it is quite simple to personalize this jar to any company standards.
Mason jar marketing may appeal to the young hipster generation but it also catches the eye of an older crowd as well, making this marketing scheme alluring and effective.
20 Examples of Mason Jar Marketing
From Canned Party Invitations to Organic Artisan Aparatifs:
Malika Renee Butss — May 2, 2015 — Marketing
20
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
19
Canned Party Invitations
This Unique Party Invitation is Wrapped Around a Food Product
18
Mason Jar Pies
Jam Jar Bakery Offers Customers an Easy Way to Enjoy a Messy Baked Good
17
Elegant Escargot Packaging
Lazy Snail's Beautiful Jar Encourages Cravings for Gourmet at Home
16
Mason Jar Cereal Branding
Dan Wells' June Cereal Packaging is Artisanal and Authentic
15
Mason Jar Wine Packaging
Petit Bocal by Tanya Heidrich Uses Unconventional Branding
14
Organic Artisan Aparatifs
These Brooklyn Brine Spicy Maple Bourbon Pickles are Full of Flavor
13
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
12
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
11
Mason Jar Merchandising
Ole Smoky Tennesee Moonshine Comes in a Screw-Top Glass
10
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
9
Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
8
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
7
Hipster Drink Accessories
7-Eleven is Going Hipster with Mason Jar Slurpees & Mustache Straws
6
Humble Honey Branding
The Mediterra Packaging Looks Like it's Fresh from a Village Market
5
Minimalist Art-Invigorated Jars
The Son Brusque Jar Food Packaging Captures Southern Charm
4
Medieval Mason Jar Labels
Cute Cartoonish Game of Thrones-Inspired Labels are Available on Etsy
3
Toffee Bar Jars
These Giftable Toffee Blondies Come Pre-Measured in a Jar
2
Apple Pie-Inspired Alcohol
Ole Smoky Moonshine Comes in Delicious American Flavors
1
Mixology Cocktail Dice
The Tipsy-Turvy Dice Game Creatively Decides Your Cocktail Ingredients
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Provocative Spread Pop-Ups
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Emotional Support Water Bottles
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Sustainable Skincare Packaging
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Push-Up Cosmetic Jars
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Craveable Soda Packaging
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Romantic On-Demand Gift Deliveries
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Paper Vodka Bottles
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Repurposed Pasta Boxes
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Recyclable Paper-Made Coffee Packaging
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Aluminum Wine Bottles
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Sustainable Skincare Packaging Pivots
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Reinvigorated Cognac Campaigns
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Peanut Butter Dessert Jars
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Two-in-One Drinking Vessels
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Lunar New Year Influencer Campaigns
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Retro-Tinged Beer-Branded Apparel
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Combination Modular Bottles
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Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Mini Eco-Focused Drink Packaging
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Renewable Circular Trash Cans
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Traditional Food Preservation Containers
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Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Freezable Snack Boxes
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Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
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Milan-Honoring Aperitif Packaging
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Metal Tin Packaging
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Splashy Canned Water
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Globally Inspired Lemonades
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Revamped Premium Pesto Jars
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DIY Whisky Bottles
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Expressive Beer Packagings
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Paper-Packaged Popped Snacks
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Cross-Border Condiment Campaigns
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Elevated Fragrance Capsules
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Rewarding Milk Packaging
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Personality-Inspired Drink Packaging
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Bar-Strength Canned Cocktails
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Bar-Quality Canned Martinis
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Paper-Made Product Bundles
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Canned Water Kefirs
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Employee-Designed Milk Cartons
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RTD Sparkling Mimosas
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Sustainable Personal Cup Initiatives
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Authentic Tin Sake Cups
Metaphys Designs the New Set of Stackable Sake Kitchenware
Avocado Coffee Jar Lids
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Historic Giftable Homewares
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Spring Holiday Candy Gifts
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Complimentary Glassware Beer Campaigns
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Ceramic Olive Oil Jars
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Limited Edition Yeast Spreads
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Co-Creation Bottle Campaigns
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Celebratory University Coffee Packaging
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Artfully Designed Boxed Wines
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Pizza-Themed Beer Promotions
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Modernized Confectionery Branding
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Sparkling Mead Cans
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Premium Heat-and-Eat Soups
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AR Menu Apps
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Mobile Weenie Wedding Chapels
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Space-Saving Retail Signs
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