Once used for preserving food, the mason jar has graduated from its common occupation and is now a brand mogul with mason jar marketing.
The mason jar has gained ultimate popularity among the millennial generation and it is said this is due to the the hipster movement. When these hipster consumer group began using mason jars as cups, candle holders, and other various objects, it became clear that the nifty jar could also be used as a marketing tool. Now major companies from dessert shops to wineries have invested in mason jar marketing to get their business booming. With its simple design and attractive shape, it is quite simple to personalize this jar to any company standards.
Mason jar marketing may appeal to the young hipster generation but it also catches the eye of an older crowd as well, making this marketing scheme alluring and effective.
20 Examples of Mason Jar Marketing
From Canned Party Invitations to Organic Artisan Aparatifs:
Malika Renee Butss — May 2, 2015 — Marketing
20
Mason Jar Cakes
The Bananappeal Desserts are Poshly Packaged and Flawlessly Frosted
19
Canned Party Invitations
This Unique Party Invitation is Wrapped Around a Food Product
18
Mason Jar Pies
Jam Jar Bakery Offers Customers an Easy Way to Enjoy a Messy Baked Good
17
Elegant Escargot Packaging
Lazy Snail's Beautiful Jar Encourages Cravings for Gourmet at Home
16
Mason Jar Cereal Branding
Dan Wells' June Cereal Packaging is Artisanal and Authentic
15
Mason Jar Wine Packaging
Petit Bocal by Tanya Heidrich Uses Unconventional Branding
14
Organic Artisan Aparatifs
These Brooklyn Brine Spicy Maple Bourbon Pickles are Full of Flavor
13
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
12
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
11
Mason Jar Merchandising
Ole Smoky Tennesee Moonshine Comes in a Screw-Top Glass
10
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
9
Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
8
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
7
Hipster Drink Accessories
7-Eleven is Going Hipster with Mason Jar Slurpees & Mustache Straws
6
Humble Honey Branding
The Mediterra Packaging Looks Like it's Fresh from a Village Market
5
Minimalist Art-Invigorated Jars
The Son Brusque Jar Food Packaging Captures Southern Charm
4
Medieval Mason Jar Labels
Cute Cartoonish Game of Thrones-Inspired Labels are Available on Etsy
3
Toffee Bar Jars
These Giftable Toffee Blondies Come Pre-Measured in a Jar
2
Apple Pie-Inspired Alcohol
Ole Smoky Moonshine Comes in Delicious American Flavors
1
Mixology Cocktail Dice
The Tipsy-Turvy Dice Game Creatively Decides Your Cocktail Ingredients
Related Ideas
Park-Themed Yogurt Packaging
Stonyfield Organic & the NPF Teamed Up for 'Explore Organically'
Space-Saving Storage Capsules
IKEA Introduces Kössebär, a Novel Take on Everyday Food Storage
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Greeting-Card-Inspired Soda Cans
The HARD MTN DEW Holiday Can Cards make Greetings Drinkable
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Festive Drinkware Collections
Stanley 1913 Introduces a Limited Holiday Release with Target Stores
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Self-Chilling Cans
With a Push Button, the Cool Can Drops Drinks to a Refreshing, Icy Temperature
Individuality-Themed Coffee Campaigns
The Starbucks WHATEVER YOUR THING, we're in Campaign is Bold
Playful Garden-Inspired Gin Bottles
Hendrick’s Gin Released the 'Whimsical Watering Can'
Compact Canned Houseplants
Trader Joe’s Mini Can Foliage Turns Product Packaging into Home Decor
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Anniversary-Marking Beauty Campaigns
L’OCCITANE Group Marks a Significant Milestone for Its Brand
Crocheted Condiment Covers
Heinz's Grandma’s Darling Campaign Dresses Up Mayo Jars
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Custom Insulated Drink Sleeves
The Jug Hugger by Milo’s Keeps a Whole Gallon Chilled
Modern Stainless Steel Carafes
MiiR's New Standard Carafe is Chic, Modern, and Functional
Snackable Pasta Pots
Knorr Mini Meals Deliver Flavor and Nutrition with Minimal Effort
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Collaborative Holiday Jars
Pepperidge Farm X Rachel Antonoff Unveil Limited-Edition Cookie Jars
Bakery-Inspired Candle Boxes
The Maker Midi Candle Bakery Box is Luxe and Design-Forward
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Single-Serving Non-Alcoholic Slim Cans
Giesen Group Debuts a New Packaging Format
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Manuka Honey Sodas
1770 Uses Benefit-Packed Honey to Sweeten Artisanal Soda
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Mini Probiotic Beverages
Ferm Kombucha Shares Gut-Friendly Refreshment in Tiny Cans
Contemporary Glass Art Experiences
Maker's Mark Has Elevated Its Star Hill Farm Visitor Experience
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Paper Bottle Margarita Mixes
New Creation Soda Works Debuts Two Delicious Flavors
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Branded Coffee Canned Martinis
The Grind Espresso Martini is the Brand's First Canned Cocktail
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Scent-Flavored Tumblers
The Tumbler by air up Offers a Refreshing Way to Hydrate on the Go
Soda-Inspired Drink Mixes
Jarritos x Taste Salud Teamed Up on Functional Powdered Drink Mixes
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Curated Home Pantry Goods
Meghan Markle Introduces the New As Ever Brand of Home Goods
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Martini-Themed Puzzle Sets
The Martini Set Pairs a Piecework Puzzle and a Set of Cocktail Napkins
Playful Rice Cup Campaigns
Minute Rice Launches the Humorous Bowl Heads Campaign
Humorous Condiment-Inspired Campaigns
Hellmann’s Introduces the #ENDCONDIMENTHOARDING Campaign
Nutritious Ready-To-Drink Coffee Lines
Javvy Coffee is Launching in Sprouts Farmers Market
Magnetic Drinkware Accents
Drink Gems Enhances the Drinking Experience with Distinctive Styles
Football-Themed Cereal Packaging
This General Mills Football Packaging Updates Several Brands
Mid-Century Fashion Revivals
Buck Mason Has Collaborated with American Heritage Label Mcgregor
Generational Unity Candy Campaigns
The M&M's It’s More Fun Together Campaign Encourages Bonding
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Tubular Paper-Made Snack Packaging
The Sonoco Paper Can is Made with 100% Recycled Fiber
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
90s-Inspired Glass-Packaged Beverages
Snapple Glass Bottles are Back for a Limited Time
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Frozen Comfort Food Products
Mason Dixie Foods Debuted Two New Product Varieties
Minimalist Glassware Capsules
Larder & Vine Presents a Thoughtful Approach to Everyday Drinkware
Bottled Single-Serve Juice Drinks
Capri Sun Bottles are Headed to the Convenience Store Channel
Sustainable Upcycled Glass Cups
HMM Design Creates a Unique Eco-Friendly Glass Cup
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Japanese Ceramic Camping Mugs
Yankodesign Presents the 'Ceramic Cup' from Japan
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Japanese Art-Inspired Water Bottles
Takeya Recently Launched the Kintsugi Collection
Character-Led Cake Jar Collections
ThisandThat Studio Introduced Das Susse Studio Cake in a Glass
Mission-Driven Craft Cocktail Initiatives
Mission Craft Cocktails Spotlights One Bottle = One Meal
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Smart Kitchen Appliance Upgrades
KitchenAid Introduces Artisan Plus Stand Mixer with New Features
Soda-Inspired Sneaker Designs
The Wolverine Y Jarritos Trade Wedge Boot is Playful and Exclusive
Avocado Oil-Based Product Campaigns
Chosen Foods Debuts the Chosen to Save Food Campaign
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Personalized Keepsake Cans
Your Fam on a Can by Bush's Beans Shares Limited-Edition Cans
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Versatile Sweet-Heat Condiments
Guest Demand Turned Green Chili Jam into a Packaged Product
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Premium Branded Mixer RTDs
These Masons of Yorkshire RTDs Were Created with Franklin & Sons
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
UV Tech Storage Lids
The SmartLid Uses UV light to Keep Stored Food Fresh Longer
Beverage Industry-Focused Packaging Equipments
Promarksvac Debuts New Vacuum Packaging Equipment
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Exclusive Anniversary-Honoring Bandages
The BAND-AID Brand Introduced Limited-Time Packaging
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Compact On-The-Go Freezable Bags
PackIt Launches the Freezable Market Tote and a Lunch Container
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Craft Cocktail Kits
Here Here Market Spotlights the Delectable Craft Cocktail Trio
Fermentation Countertop Vessels
KEEP Reimagines Preservation as a Stylish Countertop Ritual
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Retailer-Opened Food Markets
The MUJI Food Market Opens its Doors in Chelsea Market in NYC
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Candle Maker Toolkits
Candle Jar Helps You Manage Every Step of the Candle Making Process
Bottle-Optimizing Wine Stoppers
Semin Park Designs the Modernized Wine Stopper
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Retail-Ready Mango Packaging
The Mission Produce Lidded Mango Carton Supports Four Kilograms
Mini Boxed Wine Products
The Jam Shed Shiraz Mini Box Stays Fresh for Up to Six Weeks
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Canned Signature Margaritas
Mirror Margarita Launched a Ready-to-Drink Format
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
High-Quality Instant Coffees
Common Coffee's Instant Jar is Considered a Premium Offering
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Recognition Tracking Tools
Praise Jar Helps Users Save And Revisit Meaningful Positive Feedback
Artful Hosting Pieces
The Modern Entertaining Barware Collection is Crafted for Gatherings
Heritage Craft Distillery Experiences
Witchmark Offers Stone Carving Workshops
Convenience-Focused Salad Jars
Gardencup Has Debuted the Garden Harvest Salad for a Limited Time
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles