The power of persuasion that a batting set of eyelashes holds should not be underestimated and for this reason, these magnetic mascara innovations demonstrate how the make-up industry constantly improves their products. Using mascara to elongate eyelashes is one of the core steps in any cosmetic routine and with its prevalence in everyday consumption, there has been a rise in the number of captivating mascara campaigns and innovative tube designs to appeal to consumers.
Among the marvelous mascara innovations you’ll find brushes that vibrate in order to maximize application, refillable mascara bottles by Guerlain, vibrant colors by MAC, smeared face campaigns and more.
It may seem like a simple matter, where women usually just apply a natural color to their eyelashes, but indeed there is so much variance in the marketing that the target demographic is often mesmerized by the perceived variety of product. These 20 marvelous mascara innovations will give your eyes food for thought.
20 Magnetic Mascara Innovations
20
Mascara-Stained Snapshots
Mansoor Bhatti's Crying Mascara Series Features Tousled Makeup Beauties
19
Ultra-Luxury Makeup
$589 Mascara From The Socialite Collection
18
Victoria Beckham's Make-Up Line
V-Sculpt In Tokyo
17
Sultry Makeup Collaborations
The Alice + Olivia MAC Color Cosmetics Collection
16
Construction Site Faces
'Body Works' by Vlad Golosiy Shows Beauty is Hard Work
15
Rain Sensitive Billboards
Max Factor Mascara Runs Down Models Face in Bad Weather
14
Mascara-Smeared Seductresses
Rebecca Blair Illustrates Some Provocative and Disturbed Damsels
13
Lolita Makeup
Shiseido's Majolica Majorca Makeup Line is Manga Magnificent
12
Heavy Guyliner
"Male Beauty" Highlights the Metrosexual Aesthetic
11
Weeping Makeup Merchandizing
Konad Cosmetics Flobu Waterproof Ads Shed Competitors' Tears
10
Hi-Tech Vibrating Make-up
Estee Lauder TurboLash All Effects Motion Mascara
9
Morning-After Mascara
The Felipe Oliveira Baptista Spring 2011 Show Rocks Smudgy Black Makeup
8
Awesome Aquatic Packaging
The Eyeko Branding Design Presents a Blue Hue
7
Melting Mascara Editorials
Jessica Stam Russh #39 Photo Shoot is Dripping With Punk Rock Style
6
Refillable Mascara Bottles
Noir G de Guierlain Presents Exceptional Eye-Enhancing Replacers
5
Eco-Friendly Mascara
Green Makeup Makes Josie Maran Cry
4
Bronzed Blossom Cosmetics
The MAC Surf Baby Collection is Summer-Ready and Cheery
3
High Tech Mascara
The Lancome Oscillation
2
Melt-Proof Makeup
Cargo Beauty Products That Help Makeup Stay Put
1
Cleverly Disguised Toothbrushes
The Panasonic Doltz Pocket Sonic Toothbrush Looks Like Cosmetics
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High-Performance Eye Creams
Shiseido Launched the Legendary Enmei Ultimate Brilliance Eye Cream
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Long-Lasting Satin Lipsticks
Elf Cosmetics Launches the O Face Satin Lipstick Shades
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
Illuminated Mirror Power Banks
The Conceptual 'Mica' Power Bank Has a Multifunctional Design
Package-Free Redefined Mascaras
Lush Presents the Eco-Friendly Handmade Naked Mascara
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Hybrid Liner-Mascaras
Jillian Dempsey's FLYK Trick Mascara Has an Applicator with a Bendable Tail
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
4-in-1 Tubing Mascaras
QUADRA is a Primer, Serum, Tubing Encapsulator & Lash Lengthener
Viral Lightweight Cosmetics
e.l.f. Cosmetics’ New Viral Halo Glow Beauty Wands Expand to Canada
Chinese Medicine-Inspired Beauty
Florasis Unveils the New Silk Glide Eyeshadow Stick
High-Quality Refillable Mascaras
Sappho's Maximum Intensity Refillable Mascara Arrives June 2023
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Glossy Lip-Plumping Balms
Makeup Revolution Pout Balm Comes in Five Shades
Penis-Shaped Lipsticks
Isamaya Ffrench Presents a Surprising Duo Lipstick Product
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Expressive Eye Cosmetic Capsules
Millie Bobby Brown Launches All Eyes On You Cosmetics Collection
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Fall-Ready Matte Lip Products
NARS Introduces Two New Powermatte Lip Products
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Press-On Cluster Lashes
The iENVY Press & Go Collection Includes Three Styles
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
10-in-1 Hair Masks
EVA NYC's Magic Mane Shine Mask is Hydrating, Detangling and More
Comprehensive Eye Makeup Kits
Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Gravity-Defying Wax Mascaras
Sephora Collection Introduces the New Love the Lift Mascara
One-Swipe Mascaras
The 1 Coat Wow! Extra Volumizing and Lifting Mascara Delivers Instant Results
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Next-Generation Long-Wear Mascaras
The 5D Whip Lift Waterproof Mascara is Easy to Wear
Celebrity Beauty Brand Mascaras
Kylie Cosmetics is Launching KYLASH Volume Mascara in April
Travel-Ready Red Lipsticks
Chanel Unveils the 'Rouge Allure Velvet' Lipstick Collection
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Comprehensive Men's Makeup Kits
Obayaty's Kit Comprises An Eye Booster, Retouch Stick & Lip Balm
Refillable Antimicrobial Mascaras
Somater's Refillable Mascara Has a Self-Cleaning Brush
Eco-Conscious Lip Pencils
Schwan Cosmetics Introduces its New Refillable Lip Pencil
Pink-Hued Cosmetic Lines
NARS Launches the Orgasm Collection—a Range of Limited-Edition Makeup
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Avocado-Powered Waterproof Mascaras
Ere Perez's Dry-Style Mascara is Long-Lasting and Vegan
Ultramarine Pigment Mascaras
Lash Blast Cleantopia Ultramarine Mascara Makes Eyes Pop
Blue Mascara Primers
RevitaLash Cosmetics' Double-Ended Volume Set Features a Colorful Primer
Balayage-Inspired False Lashes
Ardell Beauty's Balayage Wispies Pair Contrasting Streaks
Effective Clump-Free Mascaras
Transform Your Lashes with Annabelle's Skinny Mascara
Metallic Gel Eyeshadows
Dazzle Gel Hyper-Metallic Vegan Eyeshadow Intensifies with Blending
Volume-Building Brow Gels
Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel Boasts 9 Shades
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Lash-Sculpting Mascaras
The Lash Sculpt Lengthening & Volumizing Mascara Looks Like Falsies
Nourishing Mascara Primers
Too Faced's Eyelash Primer Adds Extra Length and Nourishment
Everyday Cream-to-Powder Eyeshadows
Merit's Solo Shadow's Simplicity Makes It Supremely Wearable
Eco-Friendly Solid Mascaras
LUSH Naked Mascara Provides a Natural Tint and Subtle Definition
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
AI-Powered Lash Services
LUUM Precision Lash Safely Applies Eyelash Extensions with Robotics & AI
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Revolutionary Mascara Refreshers
MAC Cosmetics' Lash Dry Shampoo Instantly Revives Mascara
Nourishing Multi-Functional Mascaras
Babe Orignal's 4Real Mascara is Both a Mascara & a Treatment
Sustainable Water-Resistant Mascaras
Elate Beauty's Essential Mascara is a Great Everyday Product
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Pre-Bonded Adhesive Lashes
The KISS ImPress Press-On Falsies Don't Require Glue
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Clear Multi-Functional Mascaras
Ere Perez' Aloe Gel Lash & Brow Mascara is Versatile & Nourishing
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
One-Swipe Eyeshadow Sticks
Shadowstix Longwear Eyeshadow Sticks Deliver Easy, Precise Control
Female Empowerment Beauty Bundles
Elate Beauty and Axiology’s Better Bundle is Sustainable
Compact Single-Use Makeup
ITIT Cosmetics' Make-Up Snacks are Optimized for Traveling & Sampling
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Innovative Makeup Brushes
Artís Revolutionizes the Makeup Application Experience
Dazzling Lip Glitters
Stay Golden Cosmetics Boasts a Selection of Eye-Catching Cosmetics
Pre-Glued Mess-Free Lashes
ARDELL Beauty Press On Lashes are Ready to Be Applied
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Eye-Targeting Skincare Products
Vitali's Advanced Eye and Lash Formula Contains Four Peptides
Restorative Serum Mascaras
Typology Paris' Teinté-5001 Serum Mascara Fortifies and Lengthens
Instantly Lifting Lashes
Ardell Beauty's Insta Lift Collection Delivers That "Flaunt-Worthy Flare"
Founder-Inspired Press-On Nails
Glamnetic The Modern Artista Collection Has Six Nail Designs
Tattoo-Inspired Tubing Mascaras
The Full Sleeve Long + Defined Tubing Mascara Has a Unique Brush
Effortless Precision Eyeliners
Maybelline's Eyestudio Hyper Easy Liquid Liner Has a Hexagonal Grip
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Long-Lasting Eyebrow Kits
Annabelle Launches 24HR Stay-On Browliner and Brow Essentials
AI-Backed Makeup Apps
Estée Lauder Companies Debuts an AI-Powered Makeup Application
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
Contoured Beauty Brushes
The Glossier Stretch Face Brush Effortlessly Buffs and Blends Makeup
24-Hour Liquid Liners
Urban Decay's 24/7 Ink Liquid Liners are Paint Brush-Inspired
Ergonomic Liquid Eyeliners
Professional Paint Brushes Inspired the 24/7 Inks Liquid Eyeliner
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Inclusive Cosmetic Palettes
Milani Cosmetics Launches the All-Inclusive Eye, Cheek & Face Palette
Vegan Eyeshadow Sticks
Blinc Cosmetics Introduces Its Eyeshadow Sticks in Four Shades
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Root-to-Tip Fanning Mascaras
Benefit Cosmetics' Fan Fest Mascara Creates a 24-Hour Full Fan Effect
Collaboration Mink-Inspired False Lashes
The Ardell x Sephora Lash Sets Come in Two Options
Lash-on-Lash Extension Collections
The ARDELL Beauty Naked Collection Includes Two Styles
Beneficial Eyebrow Cosmetics
The CoverGirl Clean Fresh Brow Line Features Three Products
Cruelty-Free Kohl Liners
Annabelle Cosmetics Unveils 8 New Kohl Eyeliner Collection Shades
Multidimensional Press-On Nails
KISS colorFX by imPRESS Has an Eye-Catching, Chrome-Like Effect
Intense Lash Primers
Babe Original Launched Its Intensifying Lash Primer
Plant-Based Aloe-Infused Mascaras
CoverGirl Lash Blast Cleantopia Has 100% Cellulose Plant Fibers
Festive Makeup Collections
The Annabelle Holiday Collection Fuses Bold and Natural Cosmetics
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Ultra-Reflective Makeup Highlighters
Makeup Revolution Bubble Balm Highlighter Enhances Glow
Multi-Day Wear Eyebrow Mouses
Blinc Cosmetics Debuts the New Blinc Eyebrow Mousse
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Dramatic Multi-Chromatic Eyeshadows
KVD Beauty Dazzle Gel Hyper-Metallic Eyeshadows are Seductive
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Bamboo Fiber Mascaras
Too Faced 98% Naturally Derived Mascara Features a Goji Berry Blend
Dynamic Eyeshadow Brushes
Texen Beauty Partners Debuts an Eye Version of the Multi Intensity Brush
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Lifestyle-Conscious False Lashes
Ardell Beauty Active Lash Can Be Worn When Working Out and Beyond
Whipped Featherlight Mascaras
Rimmel London Wonder’Volume Thrill Seeker Mascara Has a Peanut Brush
Cornflower-Powered High-Quality Mascaras
Yves Rocher Boasts the Botanical Mascara Cils Miraculeux
Vegan Lash-Lengthening Mascaras
Well People Recently Debuted a Nourishing Vegan Mascara
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Expanding Press-On Nail Offerings
KISS and imPRESS Nails Are Available at Shopper's Drug Mart
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Edgy 90s-Style False Lashes
The Kiss Lash Couture Rebel Collection Includes Six Styles
Multi-Benefit Brow Serums
The Eye Illuminations Nourishing Lash & Brow Serum Has Eyebright Extract
Bold Spidery Mascaras
Bakeup's Tarantulash Creates Statement-Making Signature Looks
Wristworn Makeup Brushes
Pennelli Faro Debuted a Makeup Brush Innovation at 'MakeUp in' 2023
Lash Enhancing Peptide Serums
AbsoluteJOI's Lash Enhancing Peptide Serum Creates Vibrate Lashes
Salon-Grade Lash Extension Kits
Velour Beauty Recently Launched the Velour-Xtensions™ Kit
Budget-Friendly Makeup Collections
Revolution Beauty Releases New Cosmetics Collection at Walmart
Affordable Lash Collections
The V Kit Collection Was Developed by Vls Beverly Hills
Lush Lash Starter Kits
The Sugarlash Society Cat Eye Starter Kit is All-in-One
Versatile Pigment-Rich Eyeshadow Sticks
The Milani Gilded Eyeshadow Sticks are Multipurpose
Exaggerated Volume Mascaras
The Pupa Milano VAMP! Mascara is Available in Three Shades
Irritant-Free Lash Serums
Neora Unveils the Transformative 'Lash Lush' Lash and Brow Serum
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Clean Volumizing Mascaras
Beyond Clean Volumizing Mascara Uses 77% Certified Organic Ingredients
Lash Adhesive Products
FlutterHabit, the DIY Faux Lash Brand, Unveils the Setup
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Neon Colored Lashes
CharmLash Offers a Beautiful Collection of Colored Eyelash Extensions
Co-Branded Brow Kits
Tweezerman Partnered with Jones Road to Create Two Sets