Morning-After Mascara

The Felipe Oliveira Baptista Spring 2011 Show Rocks Smudgy Black Makeup

Felipe Oliveira Baptista is a Portugese designer whose ultra feminine pieces are truly creative. This Felipe Oliveira Baptista Spring 2011 collection is wearable while still remaining completely couture.

The less wearable portion of the designer's Spring 2011 runway show is the smudgy black makeup that the models wore. Models at the Felipe Oliveira Baptista Spring 2011 show wore black blobs smudged just under the eyes. The look was reminiscent of mascara from the night before.

Regardless, this morning-after mascara complemented the subtle pieces, combining to create balance.

Morning-after Mascara
Opportunity for cosmetics brands to create a new trend of smudged black mascara for a bold and edgy look.

Who This Affects Most

Cosmetics
Cosmetics companies can explore the innovation of morning-after mascara to cater to consumers seeking a unique and unconventional makeup style.
SCORE
2.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 9%
Freshness 8%

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