The collection of London 2012 Olympic promos features a mix of both serious and comical promotional initiatives released in the spirit of the games.
Be it a commercial that is meant to promote the international sporting event or one that is merely showing its support and sponsorship, most have one thing in common -- they are epic and creative. Using short clips of past athletes in the middle of celebration, deep dramatic music or slow-motion, high-energy action shots are all ways to achieve this melodramatic effect.
It rarely matters whether the ad has a specific country bias -- for example, even if a commercial is obviously supporting team Great Britain, the calls of excellence, perseverance and pure opportunity will rile up people hailing from any corner of the planet. These power-packing promos elevate Olympians to a diety-like level, focusing on the raw emotion of sport instead of the divides in culture.
13 London 2012 Olympic Promos
13
Everyday Champion Advertisements
The Nike 'Find Your Greatness' Commercial is Empowering
12
Official Olympic Themes
The Muse 'Survival' Song Captures the Intensity of the Games
11
Comical Olympic Travel Ads
The Escape the Madness Campaign Encourages Visiting Ireland
10
Smelly Olympic Campaigns
The Old Spice 'I Will Live Forever' Ad Ties Knots with the Olympics
9
Digitized Olympic Promotions
The 'London's Calling' Commercial is Animated
8
Extreme Driving Demos
The 'Cadillac ATS vs. the World' Campaign Tests the Agility of the Car
7
Epic Olympic Shorts
The BBC Sport London 2012 Games Trailer Will Inspire Athletes
6
Honking National Anthems
MINI London Olympics 2012 Promo Plays God Save the Queen With Car Horns
5
Adrenaline Rush Drug PSAs
GlaxoSmithKline 2012 Olympics Spot Stars Marlon Devonish
4
Patriotic Honking Videos
The MINI Cooper Horn Ensemble is a Blast
3
Giant Story-Telling Emblems
Tide 'My Story. Our Flag.' Campaign Invites Americans to Share
2
Nostalgic Sports Commercials
The 'Kids 2012' Olympics Ad is Revving Up for the Games' First Day
1
Animal Torch Relay Films
The Olympic Vermin Short is Hilarious
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Sporty Glam Photoshoots
The Harper’s Bazaar Turkey July 2012 Editorial Stars Jessica Stam
Controversially Untouched Olympic Photography
The Joe Klamar Olympic Photographs Cause Outrage
Glamorously British Editorials
Harper’s Bazaar China 'Fabulous London' Stars a Luxe Bonnie C
Seasonal Sporty Desserts
The Le Dolci 2012 Olympics Cupcakes are Inspiring
41 Amazing Mini Cooper Creations
From Rock Band Car Branding to Naughty Auto Ads
Regally Grunge Editorials
The S Moda 'La Reina De Las Tendencias' Photoshoot Stars Lily Cole
Olympic Damsel Displays
The Shinsegae Style Summer 2012 'London Calling' Editorial is Sport Chic
British Olympics Statistics
London Games 2012 Infographic Shows Brief History This Host Country
Up-North Olympian Gear
The Canada 2012 Olympic Apparel Released by The Bay is Sporty Chic
American Girl Photography
The Lucia Pang Portfolio Features Pretty Patriotic Models
Olympic Robo Cams
The Associated Press’ Robotic Olympic Cameras Capture Everything
Rodent Olympic Calendars
Steve Bicknell Re-Creates Olympic Sports Using Guinea Pigs
Official Olympic Apparel
The Ralph Lauren Team USA Opening Ceremonies Gear is Out
Compact Drop-Tops (UPDATE)
The 2013 MINI Roadster Makes its Debut at the 2012 Detroit Auto Show
Olympic-Worthy Swimwear
The ELLE Vietnam July 2012 Editorial Stars a Sporty Regina Feoktistova
Olympic Tribal Fashions
The Spain Uniforms by Bosco Sport Reflect the Colors of the Spanish Flag
Bright Multihued Campaigns
The Charlotte Free for Jeremy Scott x Adidas Originals FW12 Collection
Compact Sports Cars (UPDATE)
The MINI Cooper Coupe Should Be Hitting Europe Soon
Olympic Nail Art Designs
Pixie Polish Shows You How to Look Great for the London 2012 Celebrations
Mod Monochromatic Campaigns
The Mila Kunis Miss Dior Handbag Ads Channel 60s Glamour
Official Olympic Themes
The Muse 'Survival' Song Captures the Intensity of the Games
Patriotic Platforms
These Jeffrey Campbell American Flag Sandals are All Stars & Stripes
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
Artistic Appliance Campaigns
The ComEd MetamorFridges Project is Eye-Catching
Patriotic Phone Protectors
The 'Nations Cases' iPhone Covers by Griffin are Olympic Ready
Chic Senior Citizen Campaigns
The Lanvin Fall 2012 Ads Feature Realistic Models
Olympic Budget Breakdowns
The 'Is Hosting the Olympics Good for a City?' Infographic is Revealing
Riveting Official Olympic Fonts
The Rio 2016 Olympic Typeface Emulates the Landscape
Athletic Parenting Acknowledgements
The London 2012 Olympic Procter and Gamble Commercial is Sweet
Mobbed Musician Campaigns
The MTV Europe 'Download Bar' Shows How Downloading Hurts Artists
Mini Cooper Artwork
Alejandra Leibovich Creates Psychedelic Cars
Athletic Warmup Portraits
The Stretching Team USA Olympians Series Focuses on Training Sessions
Patriotic Street Plane Campaigns
The British Airways Olympics Ad Encourages Citizens to Stay Put
Smelly Olympic Campaigns
The Old Spice 'I Will Live Forever' Ad Ties Knots with the Olympics
Digitized Olympic Promotions
The 'London's Calling' Commercial is Animated
Mystery Money-Giving Campaigns
The 'We Are Lucky' Project Gifts Strangers With $1,000 To Do Good
Smart Car Sharing Systems
The 'eSetta' by Tony Weichselbraun is Eco-Friendly
Olympiad Soldier Editorials
This Pawel Fabjanski Series is Inspired by History
Street Art Olympians
Banksy's Olympic Art is a Jab at Covering Up Graffiti for the Games
Iconic Inflatable Dolls
Sydney Phillips Hardin Paints Iconic Women as Inflatable Dolls
Accordion Cut Swimwear
Sexy Suits in the Zimmermann Summer 2010 Look Book
Plush Patriotic Shorts
The High Waist American Flag Shorts are Chic
Matte Cars
The Matte BMW M3 and M5 Offers Drivers an Alternative to Glossy Finishes
Honking National Anthems
MINI London Olympics 2012 Promo Plays God Save the Queen With Car Horns
Melting Car Campaigns
The Scorched: 2013 Subaru BRZ Ad is on Fire
Crafty Comic Auto Ads
Ad Firm Meltzer Vater Promotes Mini Cooper with Geek-Chic Drawings
Carry-On Mini Cars
MINI Goes Tumi Combines MINI Coopers With Luxury Luggage
Patchwork Olympic Garbs
Opening Ceremony and Adidas Summer 2012 Collection is Sporty
Fruit Flag Desserts
The Brit & Co. Blog Shows How to Make a Stars and Stripes Fruit Platter
Patriotic Honking Videos
The MINI Cooper Horn Ensemble is a Blast
Giant Story-Telling Emblems
Tide 'My Story. Our Flag.' Campaign Invites Americans to Share
Folding Automaker Bicycles
The MINI Folding Bike is the perfect MINI Cooper Complement
Dramatic Nation-Rousing Ads
The Adidas ‘What Will You Take’ Promo Supports Team Great
Nostalgic Sports Commercials
The 'Kids 2012' Olympics Ad is Revving Up for the Games' First Day
Retro Aerobics To Sell Cars?
Minicize BMW MINI Ad
Drink-Branded Athletic Programs
Powerade Sports Academy Lets Amateurs Train With the Pros
Historical Sports Advertising Charts
'The Olympics and Social Media' Infographic Offers Cool Facts
Electric Car Campaigns
The Nissan #6xcheaper Marketing Venture is Eco-Friendly
Celebratory NBA Films
The Dream Team Documentary Commemorates the Olympic Team's 20th Anniversary
Luxury Subcompact Cars
The Mi.To. by Alfa Romeo
Automaker Streetwear
BMW MINI 'Beat the Street' Collection Features British Influences
Consolidated Olympics Websites
The 'Explore London 2012' Facebook Page is Your Starting Point
Unexpected Athletic Timelines
The KT Tape Strange Sports Infographic is Shocking
Effeminate Men's Deodorant
The Old Spice Fresh Collection Smells Like Far-Off Places
Rock Band Car Branding
The KISS Mini Cooper Raises Money For Japan Relief
Summer Game Sunglasses
The Prism x Opening Ceremony ‘London Olympics’ Sunglasses
Montaged Flag Ads
The Mercado Magazine Campaign Represents One Country with Items from Another
Thought-Focused Car Campaigns
Hyundai 'New Thinkers Index' Invites Users to Explore Thinking
Female Career Path Campaigns
The 'Science, it's a Girl Thing' is Aimed at Women
Flag-Waving Street Shoes
The New Balance H574J Kicks Are for True Patriots
Mind-Blowing Cleanser Commercials
Old Spice 'Smell is Power' Campaign Features Terry Crews
Eye-Popping Patriotic Platters
The ‘Flag Cookie Platter’ by Lisa of the Bearfoot Baker
Disappearing Act Car Campaigns
A Vanishing Auto in the Volkswagen Golf GTI 'Time Machine' Ad
Side-Splitting Shaving Commercials
DollarShaveClub.com Takes the Old Spice Model and Destroys It
Stylish Fast Food Attire
New McDonald's Uniforms by Wayne Hemingway Offer a Fresh Look
Sporty Patriotic Compacts
MINI Cooper London Olympics Edition Celebrates the Games Across the Pond
Viral Adman Proposals
The Old Spice Proposal Video is a Hilariously Romantic Sentiment
Patriotic Metallic Lacquers
The butter LONDON Heavy Medal Collection is Summer-Games Ready
Cloud-Collecting Car Campaigns
The Land Rover Defender Ad Reaches for the Sky
Old Spice Spoofs
Cisco Tries to Capitalize on Isaiah Mustafa's Mantastic Viral Ads
Luxurious Fashionista Scooters
Ride in Style with the BMW Mini Scooter E