The June 2020 interactive trends range from virtual cocktail parties to body positivity games. In response to the ongoing COVID-19 pandemic and social distancing efforts, brands beyond the interactive tech space are embracing the power of interactive marketing as a way to engage with at-home audiences.
Standouts that speak to this marketing shift include Chipotle's Virtual Prom After-Party that was hosted this May on the @ChipotleAfterParty Instagram account. YouTube star David Dobrik hosted the event and was online to answered questions and take photos with fans. Additionally, fans were able to compete for prizes like Chipotle meals and academic scholarships.
Other notable examples include NEFT Vodka's virtual cocktail parties that are being hosted via Facebook Live in an effort to raise financial funds and awareness for service industry professionals and bartenders being affected by the ongoing global pandemic.
Top 30 Interactive Trends in June
30
Livestream Virtual Reality Tours
HOMGROUP Provides Accessible Home-Viewing Options During COVID-19
29
In-Game Outfit Promotions
Ben Sherman and AnimalCrossFits Joined to Launch Six In-Game Looks
28
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
27
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
26
In-Game Designer Fashion
Marc Jacobs Created Animal Crossing Clothing Download Codes
25
Virtual Cocktail Parties
NEFT's Vodka After Dark Supports the Bartender Community
24
Virtual Dining Initiatives
The WORKS Gourmet Burger Bistro Created Dine Together, Apart
23
Smoked Brisket-Branded Puzzles
The New Arby’s 13-Hour Puzzle Features Its Signature Menu Items
22
Augmented Reality Communication Platforms
Frontdoor's Streem Seamlessly Enables Remote Service
21
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
20
Virtual Video Game Photoshoots
Valentino's Photoshoot Features Designer Animal Crossing Outfits
19
Rewarding Community Experiences
Air Miles' Happy Every Day Rewards Canadians for Staying Home
18
Video Conference Clones
Coors Light's Clone Machine Creates a Stand-In for Video Conference Chats
17
Body Positivity Games
Skin Proud's Fun and Positive Game Targets Its Gen Z Audience
16
Cathartic Wine Hotlines
MOVO's 1-833-3-SCREAM-4-WINE Gives Moms a Place to Vent
15
Virtual Flower-Arranging Classes
Friendship Fridays Connects People Separated by Lockdown
14
Restaurant-Sponsored Virtual Proms
Chipotle is Hosting a Virtual Prom After-Party on Instagram
13
Interactive Animalistic Classroom Robots
The 'MiRo-E' Educational STEM Robot is Responsive
12
Branded Virtual Islands
Singapore's Sentosa Island Recreated Itself Within Animal Crossing
11
Virtual Brunch Competitions
Whistle Out is Looking to Hire Someone to Host Virtual Brunches
10
Interactive Secondary Display Apps
Facebook Launches the Venue App to Run Along Side Live Events
9
Traceable Denim Collections
The R Collective & Levi's Created Designs with Reduced Footprints
8
NFC-Enabled Guitar Picks
DutchPicks' Custom-Printed Guitar Picks Help Bands & Artists Engage Fans
7
Virtual Restaurant Dance Parties
White Castle is Sponsoring Slider Jam to Celebrate a Special Day
6
AR Sneaker-Finding Campaigns
Nike Launched an AR Mobile Campaign for Sneaker Enthusiasts in Brazil
5
Virtual Bar Events
Bud Light is Hosting a Sports Pub Quiz Featuring Past & Present Players
4
Transformative Dining Tables
Creative Chef's Morphing Table Represents the Future of Dining
3
Beer Brand Tax-Filing Incentives
Natural Light Wants to Give You Free Beer for Filing Your Taxes
2
Remixed Jingle Campaigns
Popeyes' #LoveThatJingle Campaign Recruits Musicians Across the Nation
1
Graduation-Themed Donut Boxes
Krispy Kreme is Giving Out a Free 'Graduate Dozen' to Graduates
Related Ideas
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
AR Alcohol Labels
SWIGR Lets Consumers Scan Labels to See the Stories Behind Products
Digital-First Beauty Brands
Bakeup Explores the Blurred Lines Between Real Life & the Metaverse
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Interactive Hard Seltzer Bars
The White Claw Wave of Summer Bar Will Appear at UK Festivals
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Immersive Beauty Pop-Ups
Cosmetica's Experiential Pop-Up Included a Face Mask Experience
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Metaverse Cocktail Pop-Ups
Patrón is Bringing an Immersive Cocktail Quest to Decentraland
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Virtual Camp Experiences
McDonald's is Running a Virtual Camp Called Camp McDonald’s
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Soccer-Themed AR Activations
Pepsi Launches the 'Score with Pogba' Augmented Reality Game
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Mixed-Reality Burrito Ads
Chipotle Launches Unique Jumbotron Activation During NHL Game
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Tequila-Branded Pandemic Campaigns
The #TheCaz100 Campaign is Making Up for Lost Time
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
NFT Cocktail Machines
The Skull Society Unveils the First "Smart" Cocktail Vending Machine
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Beach Cocktail Pop-Up Events
Patrón is Bringing Tulum to Canada with 'Playa Patrón'
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Live Broadcast NFTs
eShot Labs Launches Unique Tool That Turns Real-Time Video into NFTs
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Virtual Awards Presenters
LVMH's Livi is an Avatar and the Face of Innovation
Virtual Fitting Room Experiences
be Retail Social's 'beDynamic' Joins Up with Get Cutie
Immersive Digital Raves
The Antibody Club is a Virtual Rave That Offers "Digital Drug" Experiences
FOMO-Focused Chip Ads
Tostitos Launches New 'Don’t Miss the Good Stuff' Campaign with Dan Levy
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Mental Health Awareness Campaigns
ITV and Uncommon Recently Released a Campaign for Mental Health
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Gin-Fueled Human Chatbots
Hendrick's Gin Launched a Human-Run "Chat G&T" Called Elliot
Audio People Discovery Apps
The 'November' App Offers Users Five Audio Interviews Each Day
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Social Metaverse Hubs
Tommy Play on Roblox Shares a Virtual Space for Dancing & Partying
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Branded Gaming Events
Ubisoft Announced 'Ubisoft Forward' for June 12th in Los Angeles
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Organic Cocktail-Inspired Drinks
These Flying Embers Beverages Come in Two Options
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Restaurant-Themed Esports Tournaments
DoorDash and Twitch Announce a Restaurant-Themed Tournament
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
Booze-Branded PTO Giveaways
Reyka Vodka's Contest Celebrates the Summer Solstice
Branded Cocktail Dresses
The Next Round Cocktails Dress Shows Off Party-Ready Packaging
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Inspired Hotlines
Evolve's "AI" (Activity Inspiration) Hypeline Helps People Try New Things
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Artist-Supporting Beauty Summits
Support Creatives Will Be Hosting Its 2nd Annual Beauty Together
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Fake Mocktail Launches
Celsius and Mamitas Collaborated on April Fool's Special This Year
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Summertime Entertaining Food Promotions
This Nisa Summer Promotion Offers Enhanced Value
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Summer Socialization Food Products
The Co-op Summer Feastival Range is for Party-Planning Shoppers
Innovative Activity-Finding Apps
'We Outside' Helps Users Locate the Best Nightlife Activities.
Virtual Table Top Games
TinyTable Combines the Joy of Table Top Games with Virtual Video Calls
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media Wellness Campaigns
Pinterest Launches its Mind Your Wellness Initiative
Livestream-Enabled Food Vouchers
Twitch Teams Up with Capcom for the Launch of Street Fighter 6
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features