The top July 2021 games spotlight the most innovative platforms, consoles and mobile gaming setups.With the recent Electronic Entertainment Expo (E3) running as a global, interactive, worldwide broadcast for the first time, video game fans were introduced to new experiences like Blankos Block Party that look to the future of gaming, as well as nostalgic designs that reference eras gone by.
The world of gaming is being transformed, and it's appealing to new audiences, thanks to new collaborations within the fashion and beauty industries. While some beauty brands now have their own dedicated video game streaming channels and communities, fashion brands are creating their own branded virtual outfits for avatars to wear. Luxury label Burberry and Mythical Games are teaming up for a game that involves NFT collectibles that promise to capture the interests of Gen Z.
Top 30 Games Trends in July
From Designer Block Party Games to Beauty Brand Gaming Channels:
Laura McQuarrie — Jul 17, 2021 — Tech
30
Folding Tablet Gaming Consoles
This Nintendo Switch 2 Concept Merges Previous Product Designs
29
Interchangeable Component Game Controllers
The Conceptual 'MOZER Gamepad' Changes to Suit Needs
28
Customizable eSports Controllers
The NACON Revolution Unlimited Pro Works with a Range of Systems
27
Blue Light Gaming Glasses
The VIZOR Blue Light Glasses Protect Gamers from Digital Screens
26
eSports-Backed Gaming Chairs
The AndaSeat Fnatic Edition Has a Comfort-Focused Design
25
Classic Arcade Cabinets
The Class of '81 Arcade Machine Comes in a New Ms. PAC-MAN/GALAGA Finish
24
Rounded Pro-Grade Gamer Consoles
This PlayStation 5 Pro Concept Imagines a New Model
23
Mobile Gamer Accessory Kits
The NexTemplo Nintendo Switch Gaming Kit is Packed with Essentials
22
Beauty Brand Gaming Channels
Benefit Cosmetics Launched its Game Face Campaign Via Twitch
21
Nostalgic Game Console Museums
The Nintendo Gallery Will Replace the Uji Ogura Plant in Kyoto
20
Branded Gaming Console Earbuds
The Conceptual 'EVOLUTION 3D' TWS Gaming Earbuds are for PS5 Gamers
19
Nostalgic Console Character Sets
The New LEGO Super Mario Sets Feature Classic N64 Characters
18
Designer Block Party Games
Burberry and Mythical Games are Launching Blankos Block Party
17
Interactive In-Game Rock Concerts
Fortnite Recreated the O2 London Arena for the Easy Life Concert
16
Lo-Fi Restaurant Video Games
Chipotle is Launching Rewards Exchange with a Tesla Model 3 Giveaway
15
Branded Virtual Outfits
Pacsun's Fashion Initiative Shares Styles on the Roblox Avatar Marketplace
14
Tactical Gaming Headsets
The Turtle Beach Recon 500 Gaming Headset Has a Noise-Canceling Mic
13
Shortcut Button Gamer Controllers
The Turtle Beach Recon Controller Has Quick-Action Controls
12
AR Auto-Robot Games
Transformers: Heavy Metal Lets Players Team Up with Bumblebee
11
Life Simulation Game Concerts
Bebe Rexha is Headlining the Sims Sessions In-Game Concert
10
Virtual Reality Meditation Apps
TRIPP Shares a Gamified Experience with Breathing Exercises
9
Entertainment-Equipped Electric Cars
The Tesla Model S Plaid Runs Triple-A Game Titles at 60 FPS
8
Fashion-Forward eSports Collaborations
Ralph Lauren Became G2 Esports' Official Fashion Outfitter
7
Voice-Transforming Gamer Microphones
The Blue Yeti X World of Warcraft Edition is Feature-Rich
6
TV-Sized Gamer Monitors
The Philips Momentum 558M1RY Offers Premium Audio and More
5
Game-Based Tourism Campaigns
Tourism Ireland Used the Wrath of the Druids DLC for its PR Campaign
4
Brewery-Created Mobile Games
The Climb is the First Video Game from the Great Notion Brewery
3
Cloud Gaming Hardware Launches
Microsoft Will Release New Cloud Gaming Features Later This Year
2
Train-Simulating Console Controllers
The Densha De Go!! Controller Brings Train Sims to the Switch
1
Retro Mini Arcade Machines
The Egret II Mini Has a Rotating Display That Enables Two Aspect Ratios
Related Ideas
Powerful Portable Gaming Consoles
This PlayStation 5 Handheld Gaming Console Concept is Stylish
Gaming Console Smartphones
The Nintendo Switch Phone Concept by Ivan Llaneza Prioritizes Play
Monthly Free Game Bundles
Sony Confirmed its Three Free Titles on PlayStation for June
Dedicated Web3 Gaming Platforms
Gamestop is Working with 'Elixir' on a Crypto Gaming Launcher
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Phygital Luxury Metaverses
The Burberry x Minecraft Universe Pairs with a Capsule Collection
Blockchain-Based Gaming Consoles
The ZIlliqa Console is Designed around a Skill-to-Earn Model
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Gaming-Inspired Fashion Collections
Charli Cohen x Diablo IV Hit Selfridges Stores in the UK
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Gaming-Themed Luxury Fashion
Gucci Presents a Look at the Bright Good Game Collection
Cozy Video Game Loungewear
The Super Mario Meets Gelato Pique Collection is Arriving in Japan
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Themed Gaming Console Bundles
The Nintendo Switch Mario Choose One Bundle Comes with a Game
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Hybrid Gaming Controllers
Turtle Beach Debuts Two Hybrid Controllers for Mobile and Console Gaming
Kindness-Boosting Beauty Metaverses
Color dare by essence Launched for Pride Month on Roblox
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Cloud-Based Retro Gamer Apps
The Polymega App Offers Access to Nostalgic Titles
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Musician-Inspired Game Characters
Singer Billie Eilish Arrives as the Newest Fortnite Hero
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Gamified Tennis Metaverses
Race to Wimbledon is a Fast-Paced Game on Fortnite
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Arcade-Style Metaverse Games
JD Sports Steps into the Metaverse with 'King of the Game'
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital-First Fashion Houses
House of Blueberry Backs Female Design & Aesthetic in the Metaverse
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Feline-Centric Animated Games
The Little Kitty, Big City Game is Launching on May 9th
Connected In-Car Gaming Apps
BMW Teamed up with AirConsole to Enhance its Infotainment Systems
Meta Mobile Gaming Consoles
The Conceptual Nintendo Switch Small Invader is Self-Referential
Toy Collectible Conventions
DesignerCon's New Convention is Set to Open on November 18
In-Game Luxury Fashion Collections
Mindcraft Develops Burberry: Freedom to Go Beyond
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Gamer-Designed Custom Controllers
Dream Controller Boasts Beautiful and Unique Designs
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Game-Inspired Fashion Logos
Fortnite and Ralph Lauren Join Forces on a New Logo Design Update
Organization Digital Games
Witch Beam Games Develops the Unpacking Game for Mobile
Magical Game Collaborations
Disney is Investing in Epic Games and Launching Fortnite Content
Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
Level-Building Game Modes
Epic Games Has Launched a New Creative Mode in Fall Guys
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Blockchain Gaming Competitions
Moxy Launches a $100K Blockchain Esports Tournament for Gamers
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Branded Gaming Events
Ubisoft Announced 'Ubisoft Forward' for June 12th in Los Angeles
Childrens TV Show Games
Paramount is Launching a Paw Patrol Game with Immersive Gamebox
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Game Streaming Service Updates
Sony has Added Several Titles to 'PlayStation Plus Premium'
Athlete-Backed Game Consoles
Lebron James Showcases His Own Custom PlayStation 5
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Modular Video Game Controllers
The Besavior Elite Controller is for the PlayStation 5
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
AI Avatar Fashion Studios
Stage Made the First AI-Powered Fashion Designer in the Metaverse
Iconic Game Presentation Events
Nintendo is Hosting a Dedicated 'Direct' for Super Mario Wonder
Producer Gaming Studios
Bloodpop Created 'Genpop Interactive' to Mix Gaming with Pop Culture
Active Entertainment Systems
Nex Playground Gets People Moving at Home
All-in-One iGaming Solutions
CrazyGames Unveils a New Collection of Browser-Based Games
Luxury Video Game Collaborations
Ralph Lauren and Epic Games Have Announced a Fortnite Partnership
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Mobile Game Sequels
Persona 5: The Phantom Thieves Continues the Persona Story on Mobile
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Teen Influencer-Backed Games
'JoJo Siwa: Worldwide Party' Has Launched on Major Gaming Platforms
Trendy In-Game Music Hubs
Roblox Launches the New Roblox Music Hub for Music Discovery
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Turkey-Based Game Studios
Frantic Games Raised $2.4 Million to Develop Engaging Mobile Games
Blockchain Gaming Integrations
Unity Gaming Debuts the New Blockchain and Web3 Integration Options
Esports Championship Events
The European Games Esports Championships Announces its Game Titles
Digitized Board Game Consoles
This Smartphone-Controlled System Displays Board Games On Your TV
Clip-Sharing Game Platforms
Epic Games Launches Postparty for Sharing Fortnite Gameplay Clips
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
Large Group Video Games
Nintendo Everybody 1-2-Switch! Supports Up to 100 Players
Immersive Rhythmic Concert Games
Epic Games Added Guitar Controller Support to 'Fortnite Festival'
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Expansive Series Mobile Games
The Monster Hunter Series is Making Its Way to the Smartphone
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Rhythmic Adorable Streamed Games
Netflix Adds New Games Including Hello Kitty Happiness Parade
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Blockchain Gaming Platforms
Solana Labs Unveils a Tool to Streamline the Development of Web3 Games
Captivating Debut Games
The Cocoon Game was Unveiled During Summer Game Fest 2023
Smartphone Game Feature Expansions
Apple's iPhone Event Announced its Upcoming Game Launches
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Animated Sleep-Tracking Mobile Games
The Pokémon Sleep Feature Will Be Arriving Later this Summer
Iconic Sidescroller Franchises
Nintendo's Mario Returns in Super Mario Bros. Wonder for Switch
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Vibrant Celebratory Gaming Consoles
The Nintendo Switch OLED Mario Red Edition is Sleek
Phone Puzzle Games
Word Search Game Offers Mental Stimulation with Word-Based Challenges
Science-Based Gaming Platforms
Skillprint Launched a New First-of-Its-Kind Gaming Pairing Platform
Convention-Based Esports Events
The Snapdragon Pro Series Will Be Held at DreamHack Japan
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Superhero-Themed Gaming Consoles
The PlayStation 5 Spider-Man 2 Limited Edition Bundle is Striking
Fantastical Dynamic Game Releases
Square Enix Official Releases the Final Fantasy 14 Game
Modern Updated Classic Gameplays
The Upcoming Sonic Superstars Games Readies for Fall
Auto-Running Mobile Games
Ultimate Sackboy is a New LittleBigPlanet Game Launching Soon
Daily Gaming Mystery-Solving
Players are Tasked to Guess the Game with 'Daily Game Trivia'
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Expansive Game Library Platforms
The Ubisoft+ Game Subscription Selections Launches on Xbox
Educational Esports Endeavors
British Esports Debuts an Education Partnership with Level Infinite