These July 2017 fitness trends incorporate a range of function-focused apparel, high-tech activity trackers, and a variety of services that aim to get consumers into the best shape possible.
Although cruises are often associated with sugary cocktails and relaxing atmospheres, Blue World offers getaways for consumers who are focused on living a healthy lifestyle. In order to satisfy this demographic of travelers, Blue World's ships boast a variety of fitness amenities, locally-sourced food options, and athlete-focused spa and medicine services.
Also included in these July 2017 fitness trends is the new Ivy Park collection. As the brand was co-founded by Beyoncé, it's no surprise that its second collection is full of powerful designs -- with statement graphics, minimal color palettes, and clean geometric patterns marking the apparel.
Top 30 Fitness Trends in July
From Forearm Hydration Gear to Athlete-Endorsed Snack Ads:
Riley von Niessen — Jul 29, 2017 — Lifestyle
30
Streamlined Gliding Paddleboards
The Finpo Waterglider Uses a Built-in Propulsion System to Move
29
Forearm Hydration Gear
The 'Wetsleeve' Wearable Hydration Bag Keeps Water Nearby
28
Personal Trainer Wearables
The 'KT Health' Band Tracks All Vitals During Activity or Rest
27
Vibrating Smart Leggings
These Leggings by Wearable X Vibrate to Correct Yoga Poses
26
Total Health Fitness Wearables
The Biostrap Can be Worn on Any Part of the Body
25
Inflammation-Eliminating Sleeves
The Mava Sports Knee Compression Sleeve Relieves Stiffness
24
Illuminating Cycling Helmets
Lumos' Smart Tech Helmet Ensures Visibility on the Road
23
Co-Working Wellness Apps
Office Rental Space Provider WeWork Launched a Fitness-Focused App
22
Workout-Ready Hotel Rooms
Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite
21
Magnetic Smartphone-Tethering Armbands
The 'FitConnect' Smartphone Fitness Armband is Secure
20
Fitness Tracker-Transforming Bracelets
The Bellafit Enhances the Visual Design of Fitness Trackers
19
Specific Activity-Tracking Wearables
The 'Memoband' Tracks the Various Activities You Do Each Day
18
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
17
Carb-Heavy Sports Drinks
The Maurten Drink Mix 320 Packs Ample Carbs in Each Serving
16
Minimalist Celebrity Fitness Apparel
The New Ivy Park Collection from Beyoncé Features Clean Looks
15
Athlete-Endorsed Snack Ads
Hockey Player Drew Doughty Introduces the Lay's Smile Bag
14
Robotic Running Exosuits
This Assistive Running Suit Promises to Boost One's Stride
13
Festival-Ready Workouts
StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
12
Muscle-Controlling Devices
'Wired Muscle' Lets Someone Else Control Your Muscles
11
Activity-Tracking Office Furniture
Herman Miller's Live OS Gives Companies Insight on Their Spaces
10
Weight-Tracking Smart Scales
The Koogeek Wireless Bathroom Scale is Paired with Your iPhone
9
Therapeutic Running Apps
'Dynamic Running Therapy' Has Programs for Anxiety, Mindfulness and More
8
In-Store Obstacle Courses
NIKE Space Camp Tasks Consumers with Physical Challenges
7
Celebrity-Sponsored Soccer Stadia
The Miami Beckham United Stadium is Funded by the British Star
6
Storytelling Branded Bandages
The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'
5
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
4
Heart Rate-Based Workouts
The Redline Cardio Workout App Creates Custom Cardio Programs For You
3
Team-Oriented Obstacle Courses
The 'Tough Mann' Event Helps Build Teamwork and Mental Toughness
2
Sportswear-Specific Detergents
Tangent's Sportswear Laundry Detergent Targets Functional Fabrics
1
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Perspiration-Analyzing Fitness Trackers
The 'AbsolutSweat' Sweat Fitness Tracker is Advanced
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Colorful Outdoor Apparel Collections
SOUTH2 WEST8 Unveiled its Spring/Summer 2023 Collection
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Summer Edition Energy Drinks
Red Bull’s Summer Edition Juneberry Energy Drink Has Arrived
Exotic Fruit Energy Drinks
Red Bull Summer Edition Curuba Elderflower is Arriving in March
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
Fitness-Focused Baby Strollers
Peloton Instructor Robin Arzón & Baby Jogger Launched a Stroller
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Vibrant Plunging Bikinis
With Jéan Debuts a New Swimwear Drop for Lovers of Abstract Prints
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
Sporty Ivy League-Inspired Lines
The North Face Purple Label Channels the Ivy League Aesthetic
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Seasonal New Year-Inspired Apparel
lululemon Launches a New Collection for the Year of the Dragon
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Elevated Luxury Spring Sportswear
Chanel Showcases its Newest Capsule for the SS23 Season
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Inaugural Athleisure Collections
Hey Harper Expands from Jewelry to Chic Athleisure
Inclusive Streamlined Activewear
Knix Recently Debuted the Move For You Activewear Collection
Intimate Evolution-Themed Spring Fashion
BED J.W. FORD Launches the Latest Capsule for SS23
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Garden-Themed Activewear Capsules
MoveActive's Garden Party Collection is Eye-Catching
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Smoothie-Inspired Denim
Icon Denim's Smoothie Capsule Collection Mixes Lilac & Cream
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Plogging-Friendly Sports Bands
Fountain Studio Develops a Device to Enhance Eco Running Adventures
Cooling Antibacterial Apparel
Popilush Bluetag Uses Fabric Derived from Oyster Shells
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Vibrant Summery Graphic Streetwear
Awake NY Launches its Brightly Designed Summer 2022 Collection
Inclusive Functional Activewear
JUV ACTIVEWEAR Offers Fashion-Forward Pieces
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Colorful Vitamin-Infused Waters
Flow Ventures into the World of Flavorful Vitamin Water
Women's Activewear Styling Formulas
Atheta Debuts New Capsule and Styling Hack, 'The Athleta Look'
Brunch-Inspired Activewear Capsules
Nimble Activewear Launches the New 'Breakfast Club' Collection
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Sustainable Gray Sports Apparel
Nike Launches its Innovative 'Nike Forward' Apparel Range
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Carnival-Inspired Retro Fashion
Theophilio Celebrates Jamaican Culture in Latest Capsule
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Longevity-Boosting Frozen Meals
Blue Zones Kitchens Makes the Blue Zone Diet Accessible
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Multifunctional Performance Apparel
The côte&ciel FW23 Range is Visually Striking and Practical
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Premium Technical Layering Apparel
Seven by Seven Unveils its New Capsule for the FW22 Season
Caribbean Superfood Skincare
Sweet July Skin Nourishes Skin with Papaya, Guava and Soursop
Summer-Ready Flip-Flop Sandals
Nike Launches a New Slew of Calm Flip Flops for the Season
Health-Focused Fruity Smoothies
Evive Recently Launched the Nutrient-Packed Smoothie Pops
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Elite-Level Hydration Drinks
GoodSport Naturally Sourced Sports Drinks Come in Two New Flavors
Recycled Sunny Swimwear
Parade Unveils its First Swimwear Collection with Inclusive Sizing
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
60s British-Themed Fall Fashion
Florence Black Celebrates Vintage British Culture for FW22
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Sleek All-Black Swimsuits
Nike Launches the Women's Nike Swim 'Essentials' Collection
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Holistic Comfort Yoga Gear
The Blakely Yoga Edit Collection Includes Three New Products
Supplement-Infused Refreshment Ranges
The Nirvana Super Beverages Come in Three Varieties
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Activity-Tracking Watch Upgrades
The New MyFitnessPal Updates Allows Users to Track Workouts
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Color-Focused Outdoor Apparel
Li-Ning Shares the Colorful Unisex Summer 2022 Range
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
Stylish Everyday Men's Footwear
Lululemon Introduces the New Men's Footwear Collection
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Metallic Earbud-Inspired Nail Polishes
Beats Joins Olive & June on New Nail Polish Colors
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Seamless Activewear Lines
WellBeing + BeingWell's Seamless Collection is Available at REVOLVE
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Colorful Surf-Inspired Pre-Fall Fashion
The Elder Statesman Unveils its Capsule for Pre-Fall 2023
Wellness-Focused Demure Apparel
Crop Shop Boutique Launches New Wellness Collection for Fall
Sustainable Technical Fashion
Napajiri Launches the Be Out There Capsule for the FW22 Season
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Caribbean-Inspired Spring Fashion
WHO DECIDES WAR Delivers its Latest Capsule for SS23
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Advanced Mini Fitness Trackers
The Samsung Galaxy Fit3 Has a 1.6-Inch AMOLED
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
Collaborative Home Decor Collections
Sweet July by Ayesha Curry x Pottery Barn Celebrates Summer
Jamaica-Honoring Sporty Collections
Wales Bonner and adidas Launch Land of Wood and Water
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Tropical Blue Smoothie Bowls
Vitality Bowls Created a New Blue Bliss Bowl for the Summer Season
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Summer-Ready Luxe Restaurants
Black+Blue in Toronto Was Designed by Navigate Design
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
Performance-Enhancing Smoothies
Robeks Just Launched New Performance Smoothies and Boosts
Algae-Infused Wellness Juices
REBBL's New No-Added-Sugar Wellness Elixirs Feature Aquamin
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Summer-Ready Vibrant Streetwear
Corteiz Presents its Newest Collection for the Summer
Slick High-Performance Outdoor Apparel
And Wander Launches Its Spring/Summer 2023 Capsule
Smooth Creamy Antioxidant Smoothies
Evive's BLU Smoothie Celebrates the Beginning of the Year.
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Athlete-Backed Yoga Gear
CorePower Yoga And Venus Williams Unite to Launch Performance Activewear
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
70s-Themed Collaborative Tracksuits
Champion and thisisneverthat Join Forces on a New Capsule
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Blue-Colored Juice Lines
Lucozade Launches the Blucozade Sub-Brand Lineup for 2024
Colorful Seasonal Americana Fashion
Blauer USA Presents its New Collection for Summer
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Sporty Elevated Staple Apparel
The adidas Blue Version Capsule Delivers Ambitious Designs
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
4/20-Inspired Hydration Supplements
Essential Elements Unveil 'Get Hy' Campaign Hydration Sticks
All-in-One Nutrition Apps
The 'Bxlder' App Offers Personalized Fitness and Nutrition Services
Summer-Themed Hydrating Smoothies
Planet Smoothie Reveals New Hydrating Smoothies for the Summer
Explorative Fall Technical Apparel
ASRV Launches the Shake the Spirit Capsule for Fall 2022
Fitness-Focused Sport Headphones
These Creative Outlier Headphones Come in Two Models
Comfortable Fitness-Inspired Scrubs
Fabletics Unveils a New Range of Activewear Scrubs
Springtime Five-Fruit Smoothies
The Jamba Five Fruit Frenzy Smoothie is Arriving for March 2024