These July 2017 fitness trends incorporate a range of function-focused apparel, high-tech activity trackers, and a variety of services that aim to get consumers into the best shape possible.
Although cruises are often associated with sugary cocktails and relaxing atmospheres, Blue World offers getaways for consumers who are focused on living a healthy lifestyle. In order to satisfy this demographic of travelers, Blue World's ships boast a variety of fitness amenities, locally-sourced food options, and athlete-focused spa and medicine services.
Also included in these July 2017 fitness trends is the new Ivy Park collection. As the brand was co-founded by Beyoncé, it's no surprise that its second collection is full of powerful designs -- with statement graphics, minimal color palettes, and clean geometric patterns marking the apparel.
Top 30 Fitness Trends in July
From Forearm Hydration Gear to Athlete-Endorsed Snack Ads:
Riley von Niessen — Jul 29, 2017 — Lifestyle
30
Streamlined Gliding Paddleboards
The Finpo Waterglider Uses a Built-in Propulsion System to Move
29
Forearm Hydration Gear
The 'Wetsleeve' Wearable Hydration Bag Keeps Water Nearby
28
Personal Trainer Wearables
The 'KT Health' Band Tracks All Vitals During Activity or Rest
27
Vibrating Smart Leggings
These Leggings by Wearable X Vibrate to Correct Yoga Poses
26
Total Health Fitness Wearables
The Biostrap Can be Worn on Any Part of the Body
25
Inflammation-Eliminating Sleeves
The Mava Sports Knee Compression Sleeve Relieves Stiffness
24
Illuminating Cycling Helmets
Lumos' Smart Tech Helmet Ensures Visibility on the Road
23
Co-Working Wellness Apps
Office Rental Space Provider WeWork Launched a Fitness-Focused App
22
Workout-Ready Hotel Rooms
Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite
21
Magnetic Smartphone-Tethering Armbands
The 'FitConnect' Smartphone Fitness Armband is Secure
20
Fitness Tracker-Transforming Bracelets
The Bellafit Enhances the Visual Design of Fitness Trackers
19
Specific Activity-Tracking Wearables
The 'Memoband' Tracks the Various Activities You Do Each Day
18
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
17
Carb-Heavy Sports Drinks
The Maurten Drink Mix 320 Packs Ample Carbs in Each Serving
16
Minimalist Celebrity Fitness Apparel
The New Ivy Park Collection from Beyoncé Features Clean Looks
15
Athlete-Endorsed Snack Ads
Hockey Player Drew Doughty Introduces the Lay's Smile Bag
14
Robotic Running Exosuits
This Assistive Running Suit Promises to Boost One's Stride
13
Festival-Ready Workouts
StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
12
Muscle-Controlling Devices
'Wired Muscle' Lets Someone Else Control Your Muscles
11
Activity-Tracking Office Furniture
Herman Miller's Live OS Gives Companies Insight on Their Spaces
10
Weight-Tracking Smart Scales
The Koogeek Wireless Bathroom Scale is Paired with Your iPhone
9
Therapeutic Running Apps
'Dynamic Running Therapy' Has Programs for Anxiety, Mindfulness and More
8
In-Store Obstacle Courses
NIKE Space Camp Tasks Consumers with Physical Challenges
7
Celebrity-Sponsored Soccer Stadia
The Miami Beckham United Stadium is Funded by the British Star
6
Storytelling Branded Bandages
The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'
5
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
4
Heart Rate-Based Workouts
The Redline Cardio Workout App Creates Custom Cardio Programs For You
3
Team-Oriented Obstacle Courses
The 'Tough Mann' Event Helps Build Teamwork and Mental Toughness
2
Sportswear-Specific Detergents
Tangent's Sportswear Laundry Detergent Targets Functional Fabrics
1
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
Related Ideas
High-Fidelity Sensor Health Wearables
The Fitbit Air Wearable Works with the Google Health Coach
Cool Blue-Tonal Summer Slides
Nike's Calm Slide Arrives in a Blue Force Colorway
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Mega-Yacht Wellness Experiences
The Exclusive Alo Voyage Brings Pilates and More to the Coast
Discreet Trackable Suitcases
The Qantas x July Collection Features Built-in CaseSafe Technology
Memory-Shaped Denim Collections
Yoga Jeans Launched Its Advanced Fall-Winter 2025 Line
Screen-Free Fitness Devices
Luna Band Provides Real-Time AI Health Guidance at CES 2026
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Wearable Water Bottles
im Water Debuted "the World's First Wearable Water"
Coastal-Inspired Activewear Drops
SET Active Unveils Its SET Sail Capsule for Summer Hangouts
Modern Vacation Pieces
Bydee Launches its Resort Wear Collection for Effortless Getaway Looks
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
High-Fashion-Inspired Athletic Wear
Veronica Beard and HEAD Sportswear Collaborate on a New Line
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Functional Summertime Protein Drinks
Beyond Immerse Drinks Debuted in Four New Flavors
Activewear Medical Apparel Crossovers
FIGS x SET Active Merge Healthcare with Lifestyle Design
Performance-Lifestyle Wardrobe
Entire Studios x adidas Launch Performance and Lifestyle Apparel
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Jewelry-Like Fitness Wearables
Inllie Fitness Bracelets Capture Data in an Elegant Way
Consistency-Focused Fitness Programs
The Refreshed Apple Fitness+ Programs are Arriving for 2026
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
Biohacker Technologies
Samsung Introduced the Galaxy Watch8 Series for Health Enthusiasts
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Skincare-Inspired Tracksuits
NIVEA x Juicy Couture Merch is Only Available Via a Sweepstakes
Functional Flavor-Driven Smoothie Ranges
Naked Smoothies Introduced Three Updated Recipes
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Fruity Matcha-Style Beverages
Green & Tonic Has Partnered with Vita Coco on a Seasonal Beverage
Blue Coconut Beverages
Starbucks' Blue Coconut Drinks Get Their Brilliance from Spirulina
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
functional footwear brands
NYC-Based Lifestyle Brand Brunch Redefines Everyday Comfort
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Functional Lemonade Beverages
Juni Launches Adaptogenic Lemonade Trio With Zero Sugar
Comprehensive Wellness Festivals
CityPlace West Palm Beach Hosted Its District Fit Event
Sports Nutrition Retailer Ranges
The Very Group Added Four New Brands to the Very Online Offerings
Wholesale Healthy Juices
Pressed Juicery’s Iconic Smoothies Arrive at Over 500 Costco Locations
Event-Ready Travel Kits
UGREEN Bundles Tracking and Charging Tools for Sports Fans
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Functional Canned Lemonades
Juni's Lemonade Trio Features Antioxidants, Adaptogens & More
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Convenient Multi-Benefit Supplements
FabFitFun Launches the Evie Beauty Fuel Electrolyte Mix
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Summer-Ready Utilitarian Fashion
HH-118389225 Presents its New Collection for SS26
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Functional Fruit-Forward Hydration Drinks
Aqua Libra Blueberry & Pomegranate is Arriving in the UK
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Health Data Dashboards
Apple Health Tracker Displays Key Health Metrics On Your Devices
Outdoor Lifestyle-Focused Gear Capsules
REI Co-Op Unveils Its Spring 2026 Line of Gear and Apparel
Holiday-Ready Fashion Collections
Pacsun is Emphasizing Comfort for the 2025 Holiday Season
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Summer Resort Collections
Hélas Summer 2026 Collection is a Seasonal Range Inspired by Holidays
Immersive Athlete-Focused Ambassador Programs
Freaks of Nature Announced the Freak Team Program
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Vitamin Hydration Cubes
waterdrop's Fusion Collection Delivers Flavor and Valuable Vitamins
Summer Wellness Pubs
The Wellness Tap by Holland & Barrett Helps People Keep Energy Levels High
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Earthy Athleisure Clothing Collections
The Red Run ACTIVE Collection Focuses on Two Colors
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Hiking-Ready Summer Apparel Lineups
BlackStrap Boasts the Spring/Summer 2026 Collection
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Family-Focused Resort Promotions
Beaches Resorts Has Launched Its Annual Fall Fam Jam Promotion
Aquatic Fitness-Focused Innovations
Hydrorevolution is Dominating the Aquatic Fitness Space
Collegiate Outdoor Styles
The North Face Purple Label Presents Mountain Ivy for Spring/Summer 2026
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
New Year Activewear Ranges
The H&M Move SculptMove Collection Embraces New Year Changes
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Mid-Year Wellness Reports
ABC Fitness Calls Attention to The Reinforcement Shift
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Summer Wellness Essentials
dōTERRA International Proposes a Range of Summer Wellness Essentials
Wellness Destination Memberships
Sweat & Tonic Unveils Holiday Gift Packages for Fitness Lovers
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Wellness-Focused Summer Offerings
Shangri-La Toronto Introduced its 'Summer in Motion' Experience
Nutrition Ecosystem Restaurants
Fork to Fit Kitchen links meals, fitness, and wellness tracking
Hot Weather Training Activewear
The Bandit Summer 2026 Collection Delivery 2 Elevates Essentials
Mass-Market Functional Fitness
TRX Expands Functional Fitness into Mass Retail
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Wellness-Driven Versatile Bag Collections
JanSport Launches the Lunar Lounge Collection
Functional Summertime Hydration Supplements
The Cure Hydration Drink Mix Debuted in a New Flavor
Consumer-Driven Juice Bar Menus
The Latest Clean Juice Menu Focuses on Nutrition and Flavor
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Running Footwear Showrooms
The Brooks Spring/Summer 2027 showroom previews upcoming footwear
Holistic Sports Equipment Partnerships
Moon World Resorts Taps Technogym for Its Business
Live Heart Rate Tools
Uptivo Debuts Its SNAP Innovation at FIBO 2026
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Luxury Hotel-Branded Wellness Amenities
The Skinny Confidential & Eden Rock, St Barths Partner
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Proactive Vitals Monitoring Features
Samsung Launches Its Samsung Health Vitals System
Strategic Athletic Club Branding
Club Athletic Harbours Ambitious Plans for National Expansion
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Functional Wellness Franchises
HB Expanded Internationally Through Wellness-Focused Franchising
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Zero-Sugar Hydration Mixes
EirLyte Introduces a New Zero-Sugar Drink for Wellness Enthusiasts
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
Monochromatic Wellness Advent Calendars
BetterMe Store Offers the Wellness Journey Advent Calendar
Wellness Tracking Platforms
Evolve Health AI Combines Fitness, Nutrition, And Mindfulness Tracking
Conversational AI Coaches
The Fitbit Personal Health Coach Turns Data into Actionable Insights
Colorwear Apparel Line
Pantone Launches Loungewear and Activewear in a Curated Palette
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Fitness Wellness Apps
AirJump Turns Social Media Breaks Into Quick Workouts And Movement
Technical Swimwear Ranges
The Reebok Summer 2026 Men’s Swim Collection is Performance-Driven
Thoughtfully Co-Branded Fitness Collections
Fit for Life & Orangetheory Team Up for a New Capsule
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Weight Management App Integration
FuturHealth Incorporates Apple Fitness+ for Free on Its Platform
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Portable Speaker Colorway Additions
Beats Introduces Two New Tonal Options of the Beats Pill
Patriotic Summertime Smoothie Bowls
The Frutta Bowls Red, White & Blue Bowl Fourth of July-Themed
Marine Brand Campaigns
Yamaha Marine Launched Its Blue Life Feature on Alaska Surf Guides
Seasonal Wellness Eatery Menus
The CRISP & GREEN Season of Strength Menu is Here for Summertime
Significant Fitness Concept Expansions
Burn Boot Camp Significantly Expanded in 2025