These July 2017 fitness trends incorporate a range of function-focused apparel, high-tech activity trackers, and a variety of services that aim to get consumers into the best shape possible.
Although cruises are often associated with sugary cocktails and relaxing atmospheres, Blue World offers getaways for consumers who are focused on living a healthy lifestyle. In order to satisfy this demographic of travelers, Blue World's ships boast a variety of fitness amenities, locally-sourced food options, and athlete-focused spa and medicine services.
Also included in these July 2017 fitness trends is the new Ivy Park collection. As the brand was co-founded by Beyoncé, it's no surprise that its second collection is full of powerful designs -- with statement graphics, minimal color palettes, and clean geometric patterns marking the apparel.
Top 30 Fitness Trends in July
From Forearm Hydration Gear to Athlete-Endorsed Snack Ads:
Riley von Niessen — Jul 29, 2017 — Lifestyle
30
Streamlined Gliding Paddleboards
The Finpo Waterglider Uses a Built-in Propulsion System to Move
29
Forearm Hydration Gear
The 'Wetsleeve' Wearable Hydration Bag Keeps Water Nearby
28
Personal Trainer Wearables
The 'KT Health' Band Tracks All Vitals During Activity or Rest
27
Vibrating Smart Leggings
These Leggings by Wearable X Vibrate to Correct Yoga Poses
26
Total Health Fitness Wearables
The Biostrap Can be Worn on Any Part of the Body
25
Inflammation-Eliminating Sleeves
The Mava Sports Knee Compression Sleeve Relieves Stiffness
24
Illuminating Cycling Helmets
Lumos' Smart Tech Helmet Ensures Visibility on the Road
23
Co-Working Wellness Apps
Office Rental Space Provider WeWork Launched a Fitness-Focused App
22
Workout-Ready Hotel Rooms
Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite
21
Magnetic Smartphone-Tethering Armbands
The 'FitConnect' Smartphone Fitness Armband is Secure
20
Fitness Tracker-Transforming Bracelets
The Bellafit Enhances the Visual Design of Fitness Trackers
19
Specific Activity-Tracking Wearables
The 'Memoband' Tracks the Various Activities You Do Each Day
18
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
17
Carb-Heavy Sports Drinks
The Maurten Drink Mix 320 Packs Ample Carbs in Each Serving
16
Minimalist Celebrity Fitness Apparel
The New Ivy Park Collection from Beyoncé Features Clean Looks
15
Athlete-Endorsed Snack Ads
Hockey Player Drew Doughty Introduces the Lay's Smile Bag
14
Robotic Running Exosuits
This Assistive Running Suit Promises to Boost One's Stride
13
Festival-Ready Workouts
StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
12
Muscle-Controlling Devices
'Wired Muscle' Lets Someone Else Control Your Muscles
11
Activity-Tracking Office Furniture
Herman Miller's Live OS Gives Companies Insight on Their Spaces
10
Weight-Tracking Smart Scales
The Koogeek Wireless Bathroom Scale is Paired with Your iPhone
9
Therapeutic Running Apps
'Dynamic Running Therapy' Has Programs for Anxiety, Mindfulness and More
8
In-Store Obstacle Courses
NIKE Space Camp Tasks Consumers with Physical Challenges
7
Celebrity-Sponsored Soccer Stadia
The Miami Beckham United Stadium is Funded by the British Star
6
Storytelling Branded Bandages
The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'
5
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
4
Heart Rate-Based Workouts
The Redline Cardio Workout App Creates Custom Cardio Programs For You
3
Team-Oriented Obstacle Courses
The 'Tough Mann' Event Helps Build Teamwork and Mental Toughness
2
Sportswear-Specific Detergents
Tangent's Sportswear Laundry Detergent Targets Functional Fabrics
1
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
Related Ideas
Cool Blue-Tonal Summer Slides
Nike's Calm Slide Arrives in a Blue Force Colorway
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Discreet Trackable Suitcases
The Qantas x July Collection Features Built-in CaseSafe Technology
Summer-Ready Blue Lifestyle Sneakers
New Balance Presents the 991v2 in a Celestial Blue Hue
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Memory-Shaped Denim Collections
Yoga Jeans Launched Its Advanced Fall-Winter 2025 Line
Crisply Refreshing Energy Drinks
Bloom Developed a New Blue Glacier Sparkling Energy Flavor
Screen-Free Fitness Devices
Luna Band Provides Real-Time AI Health Guidance at CES 2026
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Elevated Kitchen Appliance Collections
SMEG Launches New Kitchen Appliances for the Summer Season
Coastal-Inspired Activewear Drops
SET Active Unveils Its SET Sail Capsule for Summer Hangouts
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Modern Vacation Pieces
Bydee Launches its Resort Wear Collection for Effortless Getaway Looks
High-Fashion-Inspired Athletic Wear
Veronica Beard and HEAD Sportswear Collaborate on a New Line
Summery Boba-Filled Cafe Drinks
Starbucks Summer Berry Refreshers Come in Three Options
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Patriotic Summertime Yogurt Snacks
These Chobani Yogurt Products are Arriving for Summertime
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Tennis Tournament Capsule Collections
The Lululemon Indian Wells Apparel Range is Athlete-Approved
Functional Summertime Protein Drinks
Beyond Immerse Drinks Debuted in Four New Flavors
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Festival-Ready Electrolyte Beverage Activations
The Electrolit Campground 5K Debuts at Coachella
Activewear Medical Apparel Crossovers
FIGS x SET Active Merge Healthcare with Lifestyle Design
High-Protein Functional Foods
Vitawest Unveils Its New Division Focused on Gyms and Athletes
Performance-Lifestyle Wardrobe
Entire Studios x adidas Launch Performance and Lifestyle Apparel
Whole-Family Beauty Collections
Old Navy Beauty Co. Shares Fun, Accessible Skincare & More
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Customized Summer Essentials
FabFitFun x Vacation Inc. Collaborate for a Summer-Inspired Box
Comprehensive Wellness Programs
Four Seasons Hotels and Resorts Has Elevated Its Offerings
Haute Fashion Fitness Products
The Celine Fitness Collection Showcases the Triomphe Insignia
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Consistency-Focused Fitness Programs
The Refreshed Apple Fitness+ Programs are Arriving for 2026
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
Functional Popsicle Lines
PopOff Sells Hydration Popsicles Made with Electrolytes and Vitamins
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Biohacker Technologies
Samsung Introduced the Galaxy Watch8 Series for Health Enthusiasts
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Chic Cushion-Shaped Smartwatches
The Latest Samsung Galaxy Watch Range Features Two New Models
Skincare-Inspired Tracksuits
NIVEA x Juicy Couture Merch is Only Available Via a Sweepstakes
Functional Flavor-Driven Smoothie Ranges
Naked Smoothies Introduced Three Updated Recipes
Fashion-Brand Luxe Fitness Capsules
The Pilates Celine Collection Elevates Luxe Fitness Products
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
Fruity Matcha-Style Beverages
Green & Tonic Has Partnered with Vita Coco on a Seasonal Beverage
Automotive-Inspired Yoga Gear
Porsche's Yoga Capsule Collection Embodies "Mindfulness in Motion"
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
functional footwear brands
NYC-Based Lifestyle Brand Brunch Redefines Everyday Comfort
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Athletic Demand-Driven Beverages
These New BOOST Drinks Help with Hydration and Energy
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Wholesale Healthy Juices
Pressed Juicery’s Iconic Smoothies Arrive at Over 500 Costco Locations
Beverage Fashion Collaborations
Malibu and Anya Hindmarch Launch Beverage-Inspired Capsule
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Innovative Lightweight Activewear Brands
Elite Eleven Debuts the Performance-Driven & Stylish LUNA
GLP-1 Protein Smoothies
Playa Bowls Launches Protein Clouds for Portion-Controlled Wellness
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Relaxed Luxury Fashion Collections
The Louis Vuitton Summer Odyssey Collection is Chic
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Convenient Multi-Benefit Supplements
FabFitFun Launches the Evie Beauty Fuel Electrolyte Mix
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
European Fitness Pop-Ups
Nordic Strong Enters the US with a Summer Pop-Up and a Flagship Location
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Portable Travel-Friendly Supplements
ine+ Nutrition Launches its New Travel Packs for Wellness
Summer-Ready Utilitarian Fashion
HH-118389225 Presents its New Collection for SS26
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Functional Fruit-Forward Hydration Drinks
Aqua Libra Blueberry & Pomegranate is Arriving in the UK
Brand Packaging Updates
Coco5’s Packaging Overhaul Turns Passionfruit into a Top-Selling Flavor
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Health Data Dashboards
Apple Health Tracker Displays Key Health Metrics On Your Devices
Holiday-Ready Fashion Collections
Pacsun is Emphasizing Comfort for the 2025 Holiday Season
Outdoor Lifestyle-Focused Gear Capsules
REI Co-Op Unveils Its Spring 2026 Line of Gear and Apparel
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Vitamin Hydration Cubes
waterdrop's Fusion Collection Delivers Flavor and Valuable Vitamins
Personalized Nutrition Brand Activations
Chelsea Piers Fitness Partners with Gainful
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Earthy Athleisure Clothing Collections
The Red Run ACTIVE Collection Focuses on Two Colors
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Family-Focused Resort Promotions
Beaches Resorts Has Launched Its Annual Fall Fam Jam Promotion
Aquatic Fitness-Focused Innovations
Hydrorevolution is Dominating the Aquatic Fitness Space
Collegiate Outdoor Styles
The North Face Purple Label Presents Mountain Ivy for Spring/Summer 2026
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Outdoor-Focused Performance Collections
BlackStrap is a Go-To Brand for Outdoor Enthusiasts
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
New Year Activewear Ranges
The H&M Move SculptMove Collection Embraces New Year Changes
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Colorful Superfood Menus
Oola Bowls Launched a Vibrant Functional Menu for All Ages
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Celebrity-Collaborative Athletic Lines
Fabletics Presents the By Khloé Line with Khloé Kardashian
Wellness Destination Memberships
Sweat & Tonic Unveils Holiday Gift Packages for Fitness Lovers
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Vibrant Medical Scrub Collections
Blue Sky Scrubs Has Introduced Its 2025 Summer Collection
Celebrity-Supported On-The-Go Fitness Bundles
Pvolve and Jennifer Aniston Launch 'Sculpt Anywhere'
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Wellness-Driven Versatile Bag Collections
JanSport Launches the Lunar Lounge Collection
Consumer-Driven Juice Bar Menus
The Latest Clean Juice Menu Focuses on Nutrition and Flavor
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Hydrating Summer Smoothies
Smoothie King Unveiled a New Category with Three Revitalizing Smoothies
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Tech-Inspired Sporty Collections
JD Sports Introduces the New adidas Climacool Collection
Expanded Functional Fitness Programs
In 2025, Centr Expands Its Expert-Led Training Programs
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Wearable Fitness Trackers
AirJump Tracks Jump Performance Using AirPods and Beats Sensors
Nature-Inspired Denim Collections
Yoga Jeans Releases Bloom-Named Spring-Summer 2025 Line
Zero-Sugar Hydration Mixes
EirLyte Introduces a New Zero-Sugar Drink for Wellness Enthusiasts
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Monochromatic Wellness Advent Calendars
BetterMe Store Offers the Wellness Journey Advent Calendar
Comfort-Focused Athleisure Lines
CSB's Fresh Athleisure Collection Combines Comfort & Performance
Conversational AI Coaches
The Fitbit Personal Health Coach Turns Data into Actionable Insights
Colorwear Apparel Line
Pantone Launches Loungewear and Activewear in a Curated Palette
Empowering Fitness Journey Campaigns
DODYBAR Pilates Launches the 'Reform the Rules' Campaign
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Smart Fitness Kits
Fitboite Combines Connected Tools And Equipment For Home Fitness
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Weight Management App Integration
FuturHealth Incorporates Apple Fitness+ for Free on Its Platform
Portable Speaker Colorway Additions
Beats Introduces Two New Tonal Options of the Beats Pill
Patriotic Summertime Smoothie Bowls
The Frutta Bowls Red, White & Blue Bowl Fourth of July-Themed
Significant Fitness Concept Expansions
Burn Boot Camp Significantly Expanded in 2025