Aquatic shoots are all the rage these days, from Jessica Alba lounging by the pool with a group of hot male models in her Club Campari 2009 Calendar to Megan Fox getting tanned by the pool in the recent issue of Esquire magazine.
However, more and more action is starting to move from beside to inside the pools. Underwater artistic and fashion photography is becoming increasingly common.
Check out the cluster below to enjoy aquatic features both inside and outside of the swimming pool.
19 Pooltography Shoots
18
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
17
Scandalous Poolside Editorials
Matthias Vriens Heats Up Numero With Lots of Skin
16
Ethereal Underwater Fashiontography
Zena Holloway Models Are Heavenly
15
Funny Feminine Hygiene Ads
Tampax Swimming Pool
14
Poolside Pooch Fashion
Paris Hilton Guess 2009 Spring/Summer Ad Includes Her Chihuahua
13
Sizzling Poolside Swimwear Ads
Emanuela de Paula Gets Comfortable for NEXT S/S '09
12
Underwater Fashion Photography
Cruisin' With Kirsty in V Magazine
11
Underwater Cover Shoots
Drew Barrymore Fashionably Swims For Elle
10
Steamy Poolside Couple Spreads
Kim Kardashian and Reggie Bush Strip Down for GQ
9
Playful Underwater Photography
German Water Polo Team by Rasmus Kaessmann
8
Pool Party Underwear
2(x)ist 2009 Campaign Features Nighttime Pool Lounging
7
Swimming in Clothes
Gant Dives Into The Pool Fashionably for Spring/Summer 2009
6
Aquatic High Heels
Ruud Baan Has His Models Pose In Stilettos Underwater
5
Fashionable Drowning for Activism
Underwater Celeb Fashion for Fresh2o
4
Screen Siren Calendars
Jessica Alba in Club Campari 2009 Calendar
3
Poolside Fashion Campaigns
Christy Turlington Lounges in Luxury for Bally S/S '09
2
Aquatic Fashion Photography
VMan Goes 'In Deep' For Men's Spring
1
Pet-Friendly Poolsides
Anna Faris is a Bunny With a Dog in GQ Magazine
Related Ideas
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
Modern Minimalist Apparel Collections
Auteur Studio’s Latest Summer Edit is Refined and Sensual
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Humorous Cocktail-Inspired Pull Designs
The Buzzballz Pool is Affordable and Hilarious
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Femme Fatale-Inspired Swimwear Capsules
LSPACE Emphasizes Chic Sophistication with Its New Capsule
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Sea-Inspired High Jewelry Collections
Tiffany & Co. Presents the Blue Book 2025 'Sea of Wonder'
Eye-Catching Residential Interior Designs
II BY IV DESIGN Completes the Aqualuna Project
Millennium Era Beachwear Collections
The Juicy Couture x ROXY Range Embraces Y2K Aesthetics
Statement-Making Fall Collections
Auteur Studio's Fall 2025 Collection Evokes Sculptural Elegance
Ultra-Luxurious Resort Campaigns
The Chanel Resort 2026 Ad Campaign is Laidback and Sophisticated
Ultra-Stylish Eyewear Collections
Aquazzura's Inaugural Eyewear Collection Exudes Elegance
Nature-Inspired Jewelry Collabs
The Marbella Club X Daniela Villegas Collection is Symbol-Rich
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Ultra-chic affordable swimwear designs
Mimi Flamingo debuts the stylish 2026 Signature Styles
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Aquatic-Themed Watch Collections
Swatch's New SCUBAQUA Collection Uses Bioceramic Materials
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Actor-Fronted Sophisticated Fashion Campaigns
COS Taps Alexander Skarsgård for Its SS 2026 Line
Museum-Collaborative Instant Cameras
Polaroid Presents the Now Generation 3 MoMA Camera Edition
Artful Summer Puzzles
Piecework Created Its Slim Aarons Puzzle Collection with Getty Images
Portrait Photography Books
Annie Leibovitz Book Compiles Decades of Cultural Portrait Work
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
Seaside Home Renovation
The Newly Updated Casa De Praia Shapes a Warm Coastal Interior
Alluring Footwear Campaigns
René Caovilla Has Unveiled Its Spring 2026 Ad Campaign
Rooftop Pool Pop-Ups
Hôtel Swexan X Missoni Partner for a Luxurious Rooftop Experience in Dallas
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Artistic Celebrity-Fronted Fashion Ads
Alaïa Partners with Hailey Bieber for Archetypes Ad
Nostalgic Sporty Footwear Campaigns
Collier Schorr Shoots the Balenciaga Hamptons Sneaker Campaign
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Bright Summer Campaigns
Hailey Bieber Fronts Mango's Summer 2026 Craft Your Own Story Campaign
Diverse Beauty Campaigns
Rare Beauty's Every Story Belongs Features 48 People from Latin America
Mermaid-Inspired Makeup Collections
The Flower Knows Shell's Jewel Collection Boasts Ocean Motifs
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Effortlessly Stylish Summer Collections
The BA&SH x Suzie Kondi Collaboration is Free-Flowing
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Agriculturally Inspired Art Projects
Almudena Romero is Working on the Farming Photographs Project
Fine Art-Inspired Resort Collections
The Victoria Beckham Resort 2026 Collection Drops
All-Female Racing Partnerships
Wella Professionals Becomes an Official Partner of the F1 Academy
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Vintage-Inspired Statement Swimwear
Tyler McGillivary Launched Her First-Ever Swimwear Collection
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Cosmopolitan Summer-Inspired Campaigns
Doja Cat Stars in Marc Jacobs' ‘Staycation'
Concept Eyewear Campaigns
The Gentle Monster 2026 Bouquet Collection Campaign Stars FKA Twigs
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Geologically Inspired Fashion Capsules
The Etro Fall 2025 Magma Line is Stunningly Chic
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
Actor-Endorsed High-End Jewelry Campaigns
Bulgari Expands Serpenti Line with Six Jewelry Designs
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Venice-Bound High-Fashion Campaigns
Bottega Veneta Boasts Its Pre-Fall 2026 Ad Campaign
Streetwear Label Expansions
KSUBI Unveils KSWIM, The Brand’s First-Ever Swimwear Collection
Subterranean-Inspired Outerwear
Stone Island Marina AW25 Explores Community and Maritime Heritage
Romantic Summer-Ready Apparel
Alessandra Rich Unveils an Exclusive Capsule with Net-A-Porter
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Celeb-Endorsed Eyewear Campaigns
Chanel Released the Summer 2026 Eyewear Campaign
Playful Sculptural Collections
Tuleste Factory's Afterglow Series Has Whimsy High-Design Objects
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Cinematic Holiday Escapes
Shangri-La Eros New Delhi Introduced the 'Palmera Pool Pop-Up'
Summer Romance-Inspired Swimwear Collections
Pacsun Has Introduced Its Sweetheart Swim Collection
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Ultra-Modern Fashion Boutiques
Zimmermann's New Ibiza Boutique is Chic, Modern, and Minimalist
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Actor-Led Dramatic Eyewear Campaigns
Versace Debuts Its Greca Eyewear Line with a New Campaign
Otanical Mural Wallpapers
Eterna Nouveau Wallpapers by Astek Feature Full-Wall Art Nouveau Looks
Athlete-Inspired Swimwear Campaigns
Kulani Kinis Debuts the Girls Who Go First with Zoë McDougall
Stylistic Lightweight Beach Shades
Swim Shady is Set to Debut 'The Swim Shady’
AI-Powered Fashion Photography Platforms
BetterStudio Protects Talent & Transforms Brand Imagery
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
Sport and Wellness Hubs
Centralbadet Renews Gothenburg’s Aquatic and Community Life
Clean-Label Hydration Campaigns
The Wonder of Water Campaign from Aqua Libra is Health-Focused
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Customizable Tanning Pools
SLOOSH Launched a Mix-and-Match Inflatable Tanning Pool Collection
Colorful Poolside Art Inflatables
The Cdm30 Lounger Turns Kinetic Art into a Bold Summer Float
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Cinematic Fashion Films
Gucci Presents the Tiger as a Cinematic Collection Debut
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Sci-Fi Date Night-Inspired Lines
Tyler Mcgillivary Boasts the Next Date Night Collection Drop
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Current-Generating Swimming Pool Devices
iGarden Debuts the Aerodynamic Swim Jet P Series
Rapper-Backed Swimwear Lines
Megan Thee Stallion's 'Hot Girl Summer' Swim Line Arrives at Walmart
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Pool Reinvention Campuses
The Waltham Forest College Pool Chanfe Becomes a Flexible Teaching Hub
Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Algae Lit Retail Caves
Aesop Hainan Store Uses Algae Surfaces to Create Immersive Ambiance
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Earth-Honoring Fall-Ready Technical Fashion
nanamica Drops its New Campaign for Fall/Winter 2025
Harmonious Aerial Photograph Series
Brad Walls is a Distinctive Voice in Contemporary Photography
Fishing Coffee Tables
Uncrate's The Ultimate Book Captures Fishing Culture
Spring-Ready Outdoor Apparel
Earth\Studies Launches a New Performance Articles Capsule
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Technical Swimwear Ranges
The Reebok Summer 2026 Men’s Swim Collection is Performance-Driven
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Surreal Photobook Releases
Podunk Photobook by Nadia Lee Cohen and Scarlett Carlos Clarke Launches
Lightness-Themed Womenswear Boutiques
Between the Walls Designs the One by One Womenswear Store
Modular Patio Collections
Ubique Group Grows Its Martha Stewart Lily Pond Patio Collection
Artful Hotel Renovations
Studio Aisslinger Updates 25hours Hotel Bikini with Eclectic Details
Beachside Architectural Retreat
Caam Arquitectos Opens the Suuel Hotel as a Beach Escape
Striking Desert-Inspired Fashion Films
Jimmy Choo Showcases the Natural Reflection Capsule
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Print-Focused Swim Lines
With Jean Showcases its 'Fioretta' Collection for the Summer Swim Season
Regal Seasonal Solace Films
The Mother Nature Summer Film Speaks to Healing and Human Bonds
Unique Artistic Books
Melanie Dunea Unveils 'Amuse-Bouche,' a Fashion-Food Photo Book
Collaborative Sculptural Object Designs
KAIA and Pauline Leprince Present Beneath the Surface
Civic-Inspired Bathing Spaces
RECESS by Future Simple Studio Rethinks Spa Culture as Social Ritual
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Limited-Edition Swimwear Collection
Andie Debuted The Andie Collection For Target Shoppers