While there are plenty of engaging Instagram advertising campaigns that engage fans in novel ways, these examples of social media marketing use the photo-sharing app as a way to have fans dive deep into a brand or product's story. Some of the best example of this include dedicating an account to hosting an entire choose-your-own-adventure, as seen in Ted Baker's 'TedsElfie' story and MINI's virtual 'INSTADRIVE.'
Since gaming and storytelling also go hand-in-hand, adidas used this to its advantage for its gamified #PredatorInstinct campaign. Similarly, The Call of Duty 'Power Unlocked' Advanced Warfare campaign featured an Instagram mission that had fans engage in a video game-inspired adventure.
As a reward for connecting with favorite brands on social media platforms, Instagram advertising campaigns like these ensure that fans are kept entertained and engaged.
14 Interactive Instagram Adventures
14
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
13
Social Treasure Hunts
Ted Baker's Online Treasure Hunt Has Users Virtually Explore Instagram
12
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
11
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
10
Interactive Social Adventure Games
This Instagram Hosts an Interactive Choose Your Own Adventure
9
Spooky Social Comics
Jose Cuervo's Instagram Halloween Comic Includes Fan Names & Faces
8
Playable Social Accounts
The Call of Duty: Advanced Warfare Campaign Features an Instagram Mission
7
Car Customization Campaigns
Mercedes-Benz's Social Media Car Campaign Lets You Build a Dream Car
6
Social Adventure Campaigns
Ted Baker's Interactive Christmas Campaign is a Festive Instagram Hunt
5
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
4
Custom Comic Campaigns
Old Spice's Instagram Adventure Has Fans Build Their Own Epic Story
3
Social Car Test-Drives
MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
2
Social Storytelling Accounts
Land Rover's Instagram Story Uniquely Recounts an Adventure
1
Filmic Adventure Campaigns
TSFF's Instagram Lets Users Direct Their Own Story in Silent Film
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI-Aided Social Networks
Why Be Real Online when you can BeFake
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Luxury Villa Influencer Ads
Stay Vista Launches #SoMuchMore Influencer Campaign
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Powered Content Creation Tool
Kajabi Teams Up with Adobe Express to Introduce Creator Studio
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Multi-Link Social Features
Instagram Adds Support for Up to Five Links at a Time in a User Bio
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
AI Map-Making Tools
MapStory is Perfect for Bloggers or Adventurers to Create Interactive Maps
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Soccer-Centric Software Partnerships
This Partnership Boosts Soccer-Loving Female Digital Creators
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More