IKEA, the Swedish home furnishing mecca, has always been a step ahead of its competitors. In line with the cutting-edge technology used to make the brand's furniture more sellable, IKEA campaigns are similarly outstanding.
From in-store sleepovers to hidden camera viral videos, IKEA definitely knows how to make a name for itself. Often adopting comedy and intrigue to their stunts, the company mixes entertainment and marketing exceptionally well. Over the years, IKEA has proven to be more than capable of adapting to changing markets by quickly catching onto emerging consumer needs and trends.
The way in which the home furnishing brand integrates customer experience into its stores, as well as its marketing, accelerates the cultural importance of the brand. Simple, distinctive and playful, this collection of IKEA campaigns highlights the marketing successes of the clever brand.
13 Intriguing IKEA Ads
13
Subway Living Rooms
Paris Metro gets a Makeover, Courtesy of IKEA
12
Subway Tunnel Housing
'The Apartment' by IKEA is Located in a Parisian Metro
11
Novel Shelving Campaigns
These IKEA Storage Ads Promote Easily Assembled Ledges
10
Boxy Bed Advertising
The IKEA 'You Can Get More' Campaign Offers a Complete Set of Packages
9
Furniture-Assisting Ads
The IKEA Assembly Service Campaign Visualizes Help Needed
8
Male-Oriented Retail Playgrounds
IKEA Manland Gives Boyfriends and Husbands a Break from Shopping
7
Interactive House Play Campaigns
IKEA Kitchen Stories Allows Customers to Have Fun While Shopping
6
Fauxval Offices
Ikea's Guerrilla Oval Office in a Simulated White House at Union Station
5
Banksy-Inspired Ads
This IKEA Street Art is Reminiscent of the Anonymous Artists
4
Ruthless Warrior Furniture Parodies
The IKEA ‘Have a Go' Ad is Braveheart-Inspired
3
Extremely Versatile Furniture Campaigns
'Ikea Sofas' Ads Show How Its Couches Work Anywhere
2
Furniture Store Slumber Parties
IKEA Sleepover Offers Fans a Night of Fun & Pampering
1
Tricky Toilet Stunts
The IKEA Porta-Potty Promotes Bathroom Product Line with Humor
Related Ideas
Cozy 60s-Inspired Seating Solutions
The IKEA DYVLINGE Swivel Armchair Revives a Classic Design
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Timeless Furniture Designs
Friends & Founders Embraces Scandinavian Tradition and Craftsmanship
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Flexible Workplace Furniture Collections
The IKEA MITTZON Office System Has 85 Products
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Accessible Smart Home Solutions
These IKEA Smart Home Sensors Come in Three Models
Ultra-Sophisticated Sofa Designs
Fogia Boasts a Range of Sofa Designs with Swedish Sensibilities
Ultra-Cozy Contemporary Furniture Collections
The Barba Collection by Fogia, Sweden is Stunning
Inconspicuous Pet Furniture
Pilar Pirez Manfredi Designs the TAIPEI Pet Furniture Collection
Uplifting Pet Products
IKEA's UTSÅDD Collection Brightens the Lives of Pets & Their Owners
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
Affordable Pet-Specific Products
Swedish Retailer IKEA Launches its First Pet Collection, UTSÅDD
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Conscious Experimental Furniture Designs
Vaarnii's Whimsical Furniture Was Presented at Tableau
Halloween-Themed Decor Collections
The IKEA KUSTFYR Collection is a First from the Brand
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Stunningly Bold Mirror Designs
The Aesthetic of Hogai’s Mirrors is Eye-Catching
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Alternative Energy Illuminators
The IKEA x Little Sun 'SAMMANLÄNKAD' Collection is Elegant
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Staff Uniform-Made Home Collections
IKEA's VÄXELBRUK Collection Upcycles Worker Uniforms
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Gaming-First Furniture Collections
Ikea's 'Brännboll' Collection is Minimalist And Comfortable
Festive Showroom Eateries
Seasons Eating's at IKEA Opens Roomsets for Holiday Hosting
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Furniture Retailer AI Chatbots
IKEA Launches the BILLIE Chatbot To Tackle Customer Inquiries
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Tailor-Made Furniture Ranges
Last Ditch Design's Capsule Balances Aesthetics and Functionality
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Furniture Brand Price Reductions
IKEA New Lower Prices Includes Over 1,500 Products
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Workplace-Integrated Store Locations
IKEA Hosts Hej!Workshop Coworking Space in its Store
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Private Label Home Goods
Iceland is Launching a New Household Goods Collection Under its Brand
Japanese Joinery Decor Collections
The IKEA SÖTRÖNN Collection Was Created with Hiroko Takahashi
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
Connected Retailer Light Strips
The IKEA Ormanäs RGB LED Strip Works with Smart Home Setups
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Optimized Designed Showrooms
Lammhults Design Group Opens Up a New Copenhagen Showroom
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
University Starter Kits
IKEA Canada Curated a $99 Kit with Dorm Room Staples for Students
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Asia-Honoring Artisanal Handmade Designs
IKEA Presents its MÄVINN Collection Celebrates Asia
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Expanding Furniture Collections
Fendi Casa Showcased an Expanding Furniture Collection in Milan
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Safety Patent Pledges
IKEA Promotes Safety with Its Patent Pledge Program
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Human Connection-Inspired Furniture
Carl Hansen & Son Joins Rikke Frost on the Sideways Series
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Bespoke Interior Design Services
IKEA is Offering Online Design Assistance For Homes & Businesses
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
AI-Enabled Cabinet Capsules
Amin Saadat Designs a New Collection of Dynamic Furniture
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Contemporary Debut Furniture Series
Nine United Launches a New Collection of Furniture
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sustainable Furniture Services
IKEA's As-is Service Connects Shoppers to Gently Used Products
Slick Commercial Furniture Collections
Arcadia and IDA Design Collaborate on the Lineup
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Furniture Retailer Matcha Menus
The 2024 IKEA Japan Matcha Fair Has Five Exclusive Sweets
Life-Exploring Colorful Furniture
Arper Presents Five New Collections of Vibrant Furniture
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Fakeaway Grocery Store Products
These Iceland Foods Products Enable Restaurant-Inspired Meals
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes