Informative biopics, hilarious spoofs and touching portrait tributes are a few of the ways that are shedding light on modern hip-hop in the media.
With major rappers, DJs and hip-hop artists topping the charts, brands are embracing marketing tactics that include these musicians, many of which are known for being edgy. For instance, at the beginning of the year, Nicky Minaj graced the cover of Rolling Stone magazine in an understated getup rather than her usual over-the-top attire. Similarly, Toronto is home to several billboard advertisements that make references to the city's own Drake with phrases like: "The 6 God is Watching" or "For God So Loved the 6."
In order to easily equate parts of hip-hop culture to other aspects of pop culture, mashups are being made. This is best exhibited by a series of comic book covers put out by Marvel that celebrates decades of album art from iconic rap and hip-hop artists.
17 Examples of Hip-Hop in the Media
From Spoofed Hip-Hop Videos to Intimate Rapper Portraits:
Laura McQuarrie — Dec 10, 2015 — Pop Culture
17
Retro Songstress Fashion
The L'Officiel Singapore Ciara Photoshoot Draws Inspiration from the 60s
16
Rap-Inspired Lookbooks
The Flandana Fall/Winter 2015 Lookbook is Over-the-Top
15
Hip-Hop-Inspired Comics
These Variant Covers by Marvel Pay Tribute to Iconic Rap Albums
14
Vintage Rapper Sneaker Ads
These Refashioned Vintage adidas Ads Include Kanye West
13
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
12
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
11
Meditative Rapper Editorials
The Kanye West T Magazine Spread Was Shot by Juergen Teller
10
Social Hip-Hop Apps
The White Label App Promotes Music Discovery Via Social Media
9
Urban Culture Magazines
Greenroom Magazine is a Print Publication for Hip-Hop Beyond Genre
8
Urban Media Apps
'The Senna' Celebrates Memes, Videos and Stories from Hip-Hop Culture
7
Spoofed Hip-Hop Videos
The Cast of SNL Made a Comedic Remake of Drake's Hotline Bling Music Video
6
Intimate Rapper Portraits
Hip Hop Photography Blog Places Plus Faces is Releasing a Zine
5
Presidental Rapper Covers
This New Yorker Cover Imagines a Kanye West Presidency in 2020
4
African American Media Blogs
This Website Provides a Space for African American Entertainment
3
Chicago Rap Culture Documentaries
The Chiraq Vice Documentary Explores Chicago's Rap Culture
2
Gangster Rap Biopics
The Straight Outta Compton Movie Charts the Rise Of N.W.A.
1
Hip-Hop Drama Parodies
This Jimmy Fallon Empire Parody Puts a Hilarious Spin on the Hit Show
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Rapper-Honoring Streetwear Capsules
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Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Streetwear Festival Collaborations
Culture Kings Partner with Rolling Loud for a New Drop
Rapper Co-Branded Streetwear
BAPE and OVO Team Up Again to Launch New Fall/Winter 2022 Collection
Rapper-Honoring Fall Streetwear
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Artist-Inspired Athletic Wear Collections
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Accessible Pop Art Jewelry
Keith Haring X Pandora is the Brand's First Art Collaboration
Hip Hop-Themed Purple Boots
Timberland Presents the New Hip Hop Royalty Boot with Stencil
80s-Inspired Graphic Streetwear
Represent Unveils a New Classic Rock Mötley Crüe Collection
Rapper-Inspired Apparel Collections
WACKO MARIA Releases Its First Tupac Collaborative Apparel
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Hip Hop-Celerbating Margarita Kits
Grand Marnier Teams Up with Teezo Touchdown and UNWRP
80s Punk-Inspired Streetwear
The Hundred Delivers its New Collaboration with Manic Panic
Late Rapper-Themed Collections
Joshua Vides and Interscope Records Release a 2Pac Collection
Pop Art-Style Basketball Sneakers
PUMA Taps Joshua Vides for New 'Hoops' Sneaker Collection
Artist-Inspired Sweaters
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Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cosmic-Themed Art Exhibitions
Awol Erizku’s Newest Exhibition Has Space, Basketball, and Hip Hop
90s Youth-Inspired Fashion Collections
Tommy Jeans Draws Inspiration from Hip Hop & Street Culture
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Unisex Urban Streetwear
API The Label Wants its Customers to Express Themselves Through Fashion
Anime-Inspired Fashion Collections
The DGK x Afro Samurai Collection Pays Homage to Japan
Chic Graphic-Adorned Loungewear Collections
DGK Boasts Comfortable Streetwear with Graphics
Rapper-Backed Sporty Streetwear
NFL and OVO Launch a New Collection of Streetwear Designs
Sneaker Culture Radio Stations
Nike Created ON AIR.MAX for Nike Air Max Day
Rapper-Collaborative Graphic Streetwear
Lil Uzi Vert Joins HUMAN MADE on the UZI MADE COLLECTION
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Harlem-Inspired Plaid Hoodies
Gap and Dapper Dan Partner to Launch New Dap Hoodies
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Hip-Hop-Commemorating Shoes
Timberland Launches a New Purple Boot Inspired by Hip Hop's Origins
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Limited-Edition Hip-Hop Sodas
Sprite Lymonade Legacy Celebrates 50 Years of Hip-Hop
Hip Hop-Inspired Menswear
HIDDEN.NY Partners with Rap Group N.E.R.D On New Apparel Capsule
Hip Hop-Honoring High-Top Sneakers
Nike Launches a New Air Force 1 High in a Classics Colorway
Rapper-Branded QSR Pop-Ups
Snoop Dogg Just Unveiled a Snoopified Dogg in Tha Box Restaurant Pop-Up
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Avant-Garde Seasonal Fashion
Rick Owns DRKSDW Releases New Silhouettes for the Season
Street Art-Style Cookies
Cookie Plug Combines Graffiti, Street Art & Hip-Hop Culture
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Artist-Inspired Dynamic Basketballs
round21 Designs Basketballs Inspired by Basquiat and Haring
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Pre-Spring Vibrant Streetwear
BBC ICECREAM Presents its New Pre-Spring 2023 Capsule in Paris
Basketball League-Inspired Apparel
Josh Denzel Unveils his First NBA Collection with Primark
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
Rapper Tour Graphic Merchandise
Kendrick Lamar Drops the Big Steppers Tour Merchandise
Limited Artful Basketball Collections
BAIT Delivers the New Basquiat Capsule in New York
Artist-Honoring Instant Cameras
Polaroid's Now Generation 2 Camera Honors the Work of Basquiat
Motorsports Rapper Apparel
KSUBI x A$AP TyY Launch a Limited-Edition Denim Collection
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Cartoon-Themed Streetwear Capsules
Drake's OVO Teams Up with 'Looney Tunes' for a New Collection
African History-Inspired Streetwear
Daily Paper Launches a New Collection for the SS23 Season
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
NYC-Inspired Lifestyle Capsule
Quatersnacks Joined Forces with Carhartt WIP on a Collection
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Musical Afrofuturism Metaverses
The Verse by Jack Daniels is an Immersive Virtual Experience
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Rapper-Backed Fashion Capsules
Soulja Boy Releases a Fashion Collection with Sprayground
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Abstract Artful Spring Streetwear
Hyo Isak Presents its New Range of Apparel for the SS23 Season
Hip-Hop-Inspired Sneakers
Nike Unveils Its Latest 'Run The Jewels x Nike SB Dunks' Sneakers
Hip-Hop-Commemorating Concerts
Levi's and Rolling Loud Unite for an Intimate Little Simz Concert
Rapper-Backed Poster Books
Frank Ocean's Homer Line Launches New 'Sphere' Collection
Hip-Hop-Focused Virtual Worlds
Roblox's Spotify Island Unveils the 'Planet Hip-Hop' World
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Rapper-Made Womenswear Capsules
Drake's OVO Released a New Capsule Collection for Women
Music-Joined Graphic Streetwear
N.E.R.D. Joins HIDDEN.NY on a New Collaborative Capsule
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Graffiti-Style Graphic Streetwear
Stüssy, Denim Tears, and Our Legacy Drop a Collaborative Range
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Hip-Hop Group-Approved Cookies
Grandma's Cookies Partnered with Salt-N-Pepa to Unveil its Rebrand
Music Group Graphic Streetwear
N*E*R*D Delivers the New 20 Years Strong Collection
Cozy Fall Streetwear Campaigns
Rapper Sainté Stars in the Latest Cozy Drop by Places+Faces
Childhood Show-Inspired 3D Makeup
HipDot Debuts Its Fourth Collection of One-of-a-Kind Makeup
Rapper-Themed Terracotta Planters
Chia Pet X Ice Spice Brings an 80s Sensation to a New Generation
Artist-Honoring Streetwear Capsules
The Hundred Delivers a New Frida Kahlo Collection
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
Hip-Hop-Influenced Art Installations
B-side: (Broken) Memory and Remix Presents the BRIC House
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Graphic-Centric Minimal Streetwear
Drama Call Presents a Look at its Newest Collection
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
US Hip-Hop-Themed Streetwear
Patta and Tommy Hilfiger Join Forces on a Collection
Anniversary-Honoring Streetwear Graphics
BAPE Celebrates its 30th Year with the BAPE GALLERY
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
Cairo-Based Streetwear Lookbooks
Unknown Taps Rapper Unknown T to Star in its New Campaign
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Rapper-Collab Juxtaposing Dynamic Sneakers
Megan Thee Stallion Presents Something for Thee Hotties
Rapper-Backed RTD Cocktails
Snoop Dogg and Dr. Dre Team Up to Launch the New RTD Cocktails
Graffiti-Themed Spikey Sneakers
Nike and Off-White Release a AF1 Mid in a Graffiti Colorway
Suburban-Inspired Art Exhibitions
Stacy Leigh Unveils Her Latest 'Escape to B-Roll' Art Exhibition
All-Black Album Re-Releases
Kendrick Lamar Announces Special Edition of good kid, m.a.a.d city
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Live Radio Apps
Amp by Amazon is a Live Audio-Streaming Platform
Hip-Hop-Inspired Apparel Collections
Stüssy and Gang Starr Announced New Collaboration Collection
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Sneaker-Inspired Art Exhibitions
Jerry Haha Launches an Exhibition with New Balance in Hong Kong
Cozy Rapper-Backed Sneakers
Skechers and Snoop Dogg Team Up for a Multi-Year Sneaker Deal
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Rapper-Approved Cannabis Brands
The 'Aphrodisiak' Cannabis Line Was Co-Crafted By Lil Kim
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
NFL-Inspired Graphic Streetwear
jeffstaple Delivers a Range of Streetwear for the NFL
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Kpop Star Sneaker Campaigns
Boyband NCT 127 Stars in the Latest PUMA Slipstream Campaign
Rapper-Collaborative Streetwear Capsule
Unknown T Joins Places+Faces on a New Collection
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Branded Metaverse Neighborhoods
iHEARTMEDIA Launches Its FIrst Metaverse Space, 'iHEARTLAND'
Artist-Supported Cannabis Series
Green Thumb Industries Introduces the RYTHM Artist Series
Rapper-Themed VR Concerts
Meta Announces The Notorious B.I.G. VR Concert Experience in December
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
West Coast-Inspired Streetwear
CLINTS Delivers the Cali Pack with Inspiration from Rap Culture
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Miniature Artful Hip-Hop Landmarks
Danny Cortes Captures Iconic Hip-Hop Moments Through Art
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Rapper-Inspired Playable Game Characters
Call of Duty Season 5 Will Feature Nicki Minaj
Vintage Polo Shirts
HIP is Revisiting the '50s with the 'Twin Tipped Polo Shirt' from Fred Perry
Libation-Joint Streetwear Collaborations
Places+Faces Teases its Upcoming Work with Havana Club
Co-Branded Graphic Skate Capsules
Crenshaw Skate Club Joins BBC ICECREAM on a Collection
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Engaging Rap Trivia Games
Rap Trivia is a Fun Hip Hop Trivia Game
Basketball-Inspired Sneaker Packs
Joshua Vides and PUMA Join Forces on the Hoops Collection