The intense heat wave in North America is continuing to reach scorching temperatures that are almost unbearable. Most people don't have the luxury of a pool, air conditioner, fan or, heaven forbid, a freezer. So, what is one to do during these desperate times?
Magazine publications may often glamorize the heat by featuring tiny bikinis and incredibly hot models, but this method can actually trick your mind into believing it. From underwater dancetography to wavy beach editorials, this collection of wet 'n' wild features is all you need to pretend the heat wave isn't making you melt at the office.
41 Wet 'n' Wild Pictorials
39
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
38
Wet Photography
Soon Tong's Amazing Aquatic Style
37
Underwater Coupletography
Nadia Moro Captures the Surreal Grace of Submerged Models
36
Wet Lingerie Photography
Rankin's Sexy Aquatic Underwear Shoots
35
Soaking T-Shirt Editorials
Vice Magazine Asks, "Which T-Shirt Makes the Best Wet T-Shirt?"
34
Underwater Bohemian Fashion
The Elle Girl Russia June 2010 Spread is Serene
33
Bare Beach Photography
Nude Kate Moss in Vogue Hommes International
32
Submered Fashion Photography
Susanne Stemmer Captures an Aquatic Fashionista
31
Wet Tee Collections
The Forrest and Bob SS10 Collection Goes Poolside
30
Couture Mermaids
'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater
29
Mermaid Fashiontography
Solve Sundsbo Captures Alla Kostromichova as 'The Girl From Atlantis'
28
Underground Pooltography
Beautiful Models Take a Dip for the Madame Germany May 2010 Issue
27
Wet Black T-Shirts
Leaked 'Obsessed' Mariah Carey Photo Shows the Diva's Fashion Twist
26
Wavy Beach Editorials
The Heather Marks July 2010 Spread Makes a Splash
25
Surfer Girl Editorials
The 'New Wave' Marie Claire UK July 2010 Shoot is Wet and Wild
24
Spine-Showing Photography
The Anastasiya Lazurenko 'Portraits' Portfolio Showcases Serious Curves
23
Serene Lakeside Shoots
'Getting Your Toes Wet' by Nirrimi Hakanson Shows How it's Done
22
Modern Mermaid Fashion
The Yana Karpova L'Officiel Russia June 2010 Spread Goes Aquatic
21
Underwater Dancetography
These Mark Mawson Photos Combine Grace and Art
20
Surreal Swimtography
Tim Tadder's TYR Swimwear Shoot Would Make Michael Phelps Proud
19
Wet Photography
10 Beautiful Images in The Rain
18
Submerged Floral Shoots
Tomboy Celebrates 33rd Anniversary With 'Summer Daydreams' in T Magazine
17
Real-Life Mermaids
Linden Wolbert has Turned Herself into a Sea Creature
16
Wet Fashion Editorials
Sirene Magazine Hits the Beach at Night
15
Sensual Seaside Pictorials
Tania O for Kitten Magazine V6 is Gracefully Sexy
14
White-Hot Beach Shoots
Vogue Mexico May 2010 Shows Off Sand, Sun & Fashion
13
Poolside Fashion Campaigns
Christy Turlington Lounges in Luxury for Bally S/S '09
12
Bathtub Fashion Ads
Jean's Paul Gaultier Jeans & Accessories Get Wet
11
Passionate Embrace Shoots
The Gucci Cruise 2010 Campaign's Scandalous Poolside Frolicking
10
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
9
Submerged Reflectography
The Surreal Photography of Dindi Van Der Hoek is Amazing
8
Water-Splashing Swimwear Shoots
'Water Pow' by Diego Diaz is Ready for the Summer Heat
7
Sizzling Wetsuits
The January/February Issue of Russh Makes a Steamy Beach Statement
6
Wet Sunglasses Shoots
Sebastian Szwajczak Shows What to Do on a Rainy Day
5
Submerged Couture Fashiontography
Lee Garland's Aptly-Named 'Underwater' Features Drenched Dresses
4
Bizarre Boat Photo Props
The Vice 'Wet N' Wild' Photoshoot is Nowhere Near Water
3
Mermaid Puppy Love
The Vogue Girl Korea July 2010 Spread is Mystical
2
Drenched Seductress Spreads
The Samantha Harris Vogue Australia August 2010 Editorial
1
Pool Float Fashiontography
Desigual Spring/Summer 2010 is Casual Cool
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Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Verdant Adults-Only Destinations
W Hotels Introduces its All-Inclusive W Punta Cana
Icy Creamy Beverages
Tim Hortons' Frozen Quenchers Put a Twist on Fan-Favorite Flavors
Summer-Celebrating Chocolate Bars
The Cadbury Dairy Milk Summer Edition Bars Embrace Warm Weather
80s-Style Body Mists
The Body Mist by Vacation Collection is Portable, Layerable and Nostalgic
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Modern Vacation Pieces
Bydee Launches its Resort Wear Collection for Effortless Getaway Looks
Coastal-Inspired Activewear Launches
SET Active’s New Drop, Wish You Were Here, Channels Summer
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Hydrating Nature-Inspired Cosmetics
The Tree Hut Summer Collection is Packed with Seasonal Scents
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Summer-Inspired Cooling Drinks
BODYARMOR Drops the Limited-Edition 'BODYARMOR CHILL' Drinks
Performance-Focused Cooling Collections
Bad Birdie Has Introduced Its Cooling Collection
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Ultra-chic affordable swimwear designs
Mimi Flamingo debuts the stylish 2026 Signature Styles
Fall-Ready Techwear Essentials
UNIQLO :C FW25 Brings Techwear Staples for Colder Months
Heat Protection Haircare Solutions
The Bed Head Heat Defense Range Features Two New Products
Three-in-One Personal Cooling Devices
The Shark ChillPill Cools with a Fan or a Metal Plate
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Summertime Anime Ice Creams
The Latest Baskin-Robbins Japan Pokémon Range Arrives for Summer
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Sport-Friendly Sunscreens
The Island Sport Spritz Delivers Lightweight Sun Protection
Deceptively Shaped Gift Boxes
Smirnoff ICE's Iconic Gift Boxes Look Like Hair Dryers
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Restorative Thermal Experiences
The Spa William Gray Thermal Circuit Spotlights Relaxing Rituals
Air-Conditioned Futuristic Uniforms
The NTT Pavilion Uniforms are Designed by Anrealage
Artful Summer Puzzles
Piecework Created Its Slim Aarons Puzzle Collection with Getty Images
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Glow-in-the-Dark Energy Shots
5-hour Energy Glow Motion Glows Under Black Light
Hair Hotline Campaigns
The John Frieda Hot Hair Hotline Provides Fast, Fun Solutions
Lemon-Lime Soda Campaigns
STARRY® Introduces its '100 Degrees, 100% Off' Campaign
Climate-Responsive Color-Changing Paints
Joe Doucet Develops a Paint to Help Heat and Cool a Home
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Heat-Activated Blowout Mists
Cake Has Introduced the Curl Friend Smooth Talkin' Blowout Magic
Whole Body Deodorants
Dove's Whole Body Deo Cooling Sprays Offers an All-Over Odor Solution
Cooling Body Mists
Primark's Instantly Refreshing Sprays Provide Post-Workout Relief
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
Citrus-Inspired Press-Ons
The Sumo Citrus x Chillhouse Collection Simplifies Summer Manicures
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Infrared Heating Lunchboxes
The HeatWave Go N01 Warms Foods in a Contactless Manner
Limited-Edition Cooling Devices
Shark x SKYLRK Partner for an Exclusive Shark® ChillPill™
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Sunscreen-Themed Beach Competitions
Hawaiian Tropic Hibiscus Cove Will Reward 80 Lucky Winners
Earthy Summer-Ready Fashion
Sensi Studios Ddebuts Its Effortlessly Stylish Hot Summer Collection
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
At-Home Cryotherapy Tools
Face Dunk Delivers Spa-Like Result Without Leaving Your House
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Cheeky Beer-Inspired Wedding Suits
Coors Light Debuts the Cold Tux and BrrrTie
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Summer-Ready Comfortable Sandal Designs
BEARPAW Launches Its Spring/Summer Footwear Collection
Sun Care Hotel Collabs
Groupe GM and Hei Poa Curated a Protective, Soothing Sun Care Hotel Line
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Seasonal Summerween Capsules
Bath & Body Works Unveils a New Summerween Body Capsule
Winter SPF Campaigns
Golfer Justin Thomas Unites with WearSPF to Promote Winter Sun Protection
Summer Romance-Inspired Swimwear Collections
Pacsun Has Introduced Its Sweetheart Swim Collection
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Sun-Soaked Resort Collections
LSPACE Captures Summer with the Golden Hour Getaway Collection
Travel-Friendly Summer Apparel
Public Rec Launches its Comfort-Forward 'Lake Geneva Series'
Warm-Weather Skincare Formulations
AESTURA Spotlights its ATOBARRIER365 Hydro Essence and Lotion
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Coastal France Cosmetics Collections
The NARS Hot Escape Collection is for Cheeks, Lips and Eyes
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Cocktail-Inspired Shower Foams
Margaritas & Martinis Inspired Sundae's Whipped Body Washes
Undertone-Matching Sunless Tanners
These utan Instant Tan Sprays Come in Warm, Cool and Neutral
Thermostatic Cat Beds
K&H’s Extreme Weather Pad Keeps Cats Cozy During Outdoor Winter Siestas
Advanced Cooling Skincare
The TIRTIR Ice-Cooling Collection Provides Post-Sun & Puffiness Relief
Stylistic Lightweight Beach Shades
Swim Shady is Set to Debut 'The Swim Shady’
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Concert Ticket Scavenger Hunts
Dove Hot Seats Shares Sought-After Tickets with Fans
Chilled Water-Powered AC Units
The Soleus Air is Ultra-Portable and Ventless
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Wearable Cooling Solutions
Opal's Cool Wrap Boasts a Reprieve from Hot Flashes at Home & on the Go
Public Sauna Festivals
Culture of Bathe-ing is Transforming a Waterfront into a Wellness Village
Multi-Functional Outdoor Appliance Capsules
Cuisinart Eases the Fuss of Warm-Weather Entertaining
Elevated Spring Capsules
Psycho Bunny’s 'Spring Drop 3 Collection' Features Poolside Apparel
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Skin-Nourishing Sun Care Cosmetics
These New Hawaiian Tropic Products Come in Two Formulations
Exclusive Summertime Ice Creams
Kroger Summer in a Pint Ice Creams Come in Four Flavors
Head-Shaped Plunge Pools
The Patrick Plunge by Coors Light Shares an Unforgettable Ice Bath
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Outdoor-Focused Portable Power Solutions
EcoFlow Expands with Three New Comfort-Focused Products
Vacation-Themed Children's Sleepwear
The Petit Lem Tropicana Collection Spotlights Vibrant Prints
Customizable Tanning Pools
SLOOSH Launched a Mix-and-Match Inflatable Tanning Pool Collection
Portable Cooling Devices
Shark ChillPill Combines Fan, Mist, and Cooling Plate in One Gadget
Freestanding Portable AC Units
The EcoFlow Wave 3 Provides Eight-Hours of Cooling Per Charge
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Sensorial Whisky Cocktails
SirDavis American Whisky Presents the 'Texas Heat'
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Beachy Summer Fragrances
Key West Aloe Bottles Summer Vibes with Its Citrus + Lavender Fragrance
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
SPF Education Pop-Ups
Lookfantastic and Lancaster's Wear Your Stripes Tackled SPF Misinformation
Heated Waterpark Escapes
South Seas Island Resort Offers a Winter-Proof Adventure in Florida
Hot-Flash-Controlling Wearable Devices
The 'Embr Wave 2' Manages Hot Flashes and Night Sweats
Rapper-Backed Swimwear Lines
Megan Thee Stallion's 'Hot Girl Summer' Swim Line Arrives at Walmart
Summer Sunset Pop-Ups
London Essence's Sundown Spots Invite Passersby to Savor Lighter Evenings
Summertime Skincare Campaigns
Cortizone-10 and Dylan Efron Partnered for a New Campaign
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Immersive Festival Speakeasies
The Pretty Girl Parlour by Kiss Products Transports Festival-Goers
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Wearable Air Conditioning Systems
TORRAS Introduces the Seamless COOLiFY Air System
Heat Illness Prevention Courses
OSHA Training Services Inc. Has Introduced Two New Digital Courses
Pool-Centric Temperature Control Systems
Cowboy Pools' New Technology is Groundbreaking
Anti-Blemish Cooling Mists
Sofie Pavitt's Blemish Defense Mist Reduces the Effects of Heat & Sweat
Summer-Ready Premium Fashion
Standard Issue Presents Its California Summer Collection
Globally Inspired Sauna Destinations
The Sauna Summit Features a Diverse Sauna Collection
Regionally Inspired Scent Packaging
Harry's Launches a New Care Collection Duubed Heatwave
Multi-Tasking Hydrating Sprays
Key West Aloe's Too Cool Hydrating Spray is Skin-Nourishing
Comfort-Forward Swimsuit Capsules
onewith x Claire Buckley Launch an Underwear-Like Collection
Sun-Protecting Cooling Apparel Lines
MISSION ® Emphasizes Heat Management and Sun Protection
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Resort-Ready Shapewear Capsules
Body by Miraclesuit Debuts the Resort 2026 Collection
Cooling Menopause Undergarments
Truekind's TrueCool Collection Has a Bra & Mid-Waist Brief
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Artful Hotel Renovations
Studio Aisslinger Updates 25hours Hotel Bikini with Eclectic Details
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Multi-Property Seasonal Events
Mohegan Gaming & Entertainment Unveils Hot Summer Fun 2025
Powerful Handheld Cooling Fans
The Summair 2Go From Arctic is an Easy-to-Use Cooling Fan
Print-Focused Swim Lines
With Jean Showcases its 'Fioretta' Collection for the Summer Swim Season
Regal Seasonal Solace Films
The Mother Nature Summer Film Speaks to Healing and Human Bonds
Civic-Inspired Bathing Spaces
RECESS by Future Simple Studio Rethinks Spa Culture as Social Ritual
Specialized Industrial Workwear Donations
RefrigiWear Contributes to Disaster Relief Efforts
Extreme Freezer Cocktail Stations
Kitty’s Cosmopolitan Club Debuts a Walk-In Freezer Cocktail Site
Swimming-Themed Soda Campaigns
The Diet Coke This Is My Taste Campaign Stars Jamie Dornan
Beach-Inspired Desk Trios
The Deskterior Set Features a Sun Lamp, Card Holder & Sandcastle Bank
Substitute Instructor Platforms
Everybody Health and Leisure Adopts the CoverMe Platform