The intense heat wave in North America is continuing to reach scorching temperatures that are almost unbearable. Most people don't have the luxury of a pool, air conditioner, fan or, heaven forbid, a freezer. So, what is one to do during these desperate times?
Magazine publications may often glamorize the heat by featuring tiny bikinis and incredibly hot models, but this method can actually trick your mind into believing it. From underwater dancetography to wavy beach editorials, this collection of wet 'n' wild features is all you need to pretend the heat wave isn't making you melt at the office.
41 Wet 'n' Wild Pictorials
39
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
38
Wet Photography
Soon Tong's Amazing Aquatic Style
37
Underwater Coupletography
Nadia Moro Captures the Surreal Grace of Submerged Models
36
Wet Lingerie Photography
Rankin's Sexy Aquatic Underwear Shoots
35
Soaking T-Shirt Editorials
Vice Magazine Asks, "Which T-Shirt Makes the Best Wet T-Shirt?"
34
Underwater Bohemian Fashion
The Elle Girl Russia June 2010 Spread is Serene
33
Bare Beach Photography
Nude Kate Moss in Vogue Hommes International
32
Submered Fashion Photography
Susanne Stemmer Captures an Aquatic Fashionista
31
Wet Tee Collections
The Forrest and Bob SS10 Collection Goes Poolside
30
Couture Mermaids
'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater
29
Mermaid Fashiontography
Solve Sundsbo Captures Alla Kostromichova as 'The Girl From Atlantis'
28
Underground Pooltography
Beautiful Models Take a Dip for the Madame Germany May 2010 Issue
27
Wet Black T-Shirts
Leaked 'Obsessed' Mariah Carey Photo Shows the Diva's Fashion Twist
26
Wavy Beach Editorials
The Heather Marks July 2010 Spread Makes a Splash
25
Surfer Girl Editorials
The 'New Wave' Marie Claire UK July 2010 Shoot is Wet and Wild
24
Spine-Showing Photography
The Anastasiya Lazurenko 'Portraits' Portfolio Showcases Serious Curves
23
Serene Lakeside Shoots
'Getting Your Toes Wet' by Nirrimi Hakanson Shows How it's Done
22
Modern Mermaid Fashion
The Yana Karpova L'Officiel Russia June 2010 Spread Goes Aquatic
21
Underwater Dancetography
These Mark Mawson Photos Combine Grace and Art
20
Surreal Swimtography
Tim Tadder's TYR Swimwear Shoot Would Make Michael Phelps Proud
19
Wet Photography
10 Beautiful Images in The Rain
18
Submerged Floral Shoots
Tomboy Celebrates 33rd Anniversary With 'Summer Daydreams' in T Magazine
17
Real-Life Mermaids
Linden Wolbert has Turned Herself into a Sea Creature
16
Wet Fashion Editorials
Sirene Magazine Hits the Beach at Night
15
Sensual Seaside Pictorials
Tania O for Kitten Magazine V6 is Gracefully Sexy
14
White-Hot Beach Shoots
Vogue Mexico May 2010 Shows Off Sand, Sun & Fashion
13
Poolside Fashion Campaigns
Christy Turlington Lounges in Luxury for Bally S/S '09
12
Bathtub Fashion Ads
Jean's Paul Gaultier Jeans & Accessories Get Wet
11
Passionate Embrace Shoots
The Gucci Cruise 2010 Campaign's Scandalous Poolside Frolicking
10
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
9
Submerged Reflectography
The Surreal Photography of Dindi Van Der Hoek is Amazing
8
Water-Splashing Swimwear Shoots
'Water Pow' by Diego Diaz is Ready for the Summer Heat
7
Sizzling Wetsuits
The January/February Issue of Russh Makes a Steamy Beach Statement
6
Wet Sunglasses Shoots
Sebastian Szwajczak Shows What to Do on a Rainy Day
5
Submerged Couture Fashiontography
Lee Garland's Aptly-Named 'Underwater' Features Drenched Dresses
4
Bizarre Boat Photo Props
The Vice 'Wet N' Wild' Photoshoot is Nowhere Near Water
3
Mermaid Puppy Love
The Vogue Girl Korea July 2010 Spread is Mystical
2
Drenched Seductress Spreads
The Samantha Harris Vogue Australia August 2010 Editorial
1
Pool Float Fashiontography
Desigual Spring/Summer 2010 is Casual Cool
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KISS x The Summer I Turned Pretty Products Celebrate the Series
Mini Dupe Fragrances
Luxe Scent Profiles Inspired Some Bath & Body Works Summer 2026 Launches
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Verdant Adults-Only Destinations
W Hotels Introduces its All-Inclusive W Punta Cana
Summer-Celebrating Chocolate Bars
The Cadbury Dairy Milk Summer Edition Bars Embrace Warm Weather
Modern Vacation Pieces
Bydee Launches its Resort Wear Collection for Effortless Getaway Looks
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Coastal-Inspired Activewear Launches
SET Active’s New Drop, Wish You Were Here, Channels Summer
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Hydrating Nature-Inspired Cosmetics
The Tree Hut Summer Collection is Packed with Seasonal Scents
Limited-Edition Cooler Coats
Aldi Ireland Crafted Summer-Ready Gear with a Wine Chiller Pouch
Spicy-Sweet Summertime Burgers
The Tropical Heat Sonic Smasher is a Limited Time Offering
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Ultra-chic affordable swimwear designs
Mimi Flamingo debuts the stylish 2026 Signature Styles
Fall-Ready Techwear Essentials
UNIQLO :C FW25 Brings Techwear Staples for Colder Months
Heat Protection Haircare Solutions
The Bed Head Heat Defense Range Features Two New Products
Three-in-One Personal Cooling Devices
The Shark ChillPill Cools with a Fan or a Metal Plate
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Summertime Cityscape Fashion Ranges
The Dear Summer, Love KHY Collection Celebrates Summer in NYC
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Summertime Anime Ice Creams
The Latest Baskin-Robbins Japan Pokémon Range Arrives for Summer
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Dance Routine Sunscreen Campaigns
Hawaiian Tropic and Alix Earle Partnered for a New Campaign
Restorative Thermal Experiences
The Spa William Gray Thermal Circuit Spotlights Relaxing Rituals
Summer-Ready Fashion Pop-Ups
SHEIN is Hosting a Four-Day Toronto Summer Trends Pop-Up
Artful Summer Puzzles
Piecework Created Its Slim Aarons Puzzle Collection with Getty Images
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Glow-in-the-Dark Energy Shots
5-hour Energy Glow Motion Glows Under Black Light
Lemon-Lime Soda Campaigns
STARRY® Introduces its '100 Degrees, 100% Off' Campaign
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Summer-Ready Body Care Collections
These New NIVEA Products Promote a Healthy Looking Glow
Bright Summer Campaigns
Hailey Bieber Fronts Mango's Summer 2026 Craft Your Own Story Campaign
Summer Hair Protection Sprays
Pantene Launched Its Sunkiss Glow Leave-In Treatment for Summer Hair
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Heat-Activated Blowout Mists
Cake Has Introduced the Curl Friend Smooth Talkin' Blowout Magic
Cooling Body Mists
Primark's Instantly Refreshing Sprays Provide Post-Workout Relief
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
Citrus-Inspired Press-Ons
The Sumo Citrus x Chillhouse Collection Simplifies Summer Manicures
Air-Dried Hair Styling Products
These Pure Brazilian Haircare Products Support Summer Hair Styles
UV Sensor Stickers
Burn Notice by barrière is an Artful Reminder to Reapply Sunscreen
Comprehensive Wellness Festivals
CityPlace West Palm Beach Hosted Its District Fit Event
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Limited-Edition Cooling Devices
Shark x SKYLRK Partner for an Exclusive Shark® ChillPill™
Soothing Skincare Billboards
Tower 28's Summer of SOS Shares Hypochlorous Acid on the Street
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Earthy Summer-Ready Fashion
Sensi Studios Ddebuts Its Effortlessly Stylish Hot Summer Collection
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Imaginative Pool Concept Sweepstakes
Airheads' Launches the 'Imagine the ImPOOLsible' Sweepstakes
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
French Resort Swimwear
Bydee's La Piscine Privée Has Château-Inspired Swim, Resortwear and Jewelry
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
At-Home Cryotherapy Tools
Face Dunk Delivers Spa-Like Result Without Leaving Your House
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Cheeky Beer-Inspired Wedding Suits
Coors Light Debuts the Cold Tux and BrrrTie
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Sun Care Hotel Collabs
Groupe GM and Hei Poa Curated a Protective, Soothing Sun Care Hotel Line
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Seasonal Summerween Capsules
Bath & Body Works Unveils a New Summerween Body Capsule
Summer-Ready Contemporary Fashion Films
COS Summer 2026 Campaign Film Spotlights Materials
Winter SPF Campaigns
Golfer Justin Thomas Unites with WearSPF to Promote Winter Sun Protection
Sun-Soaked Resort Collections
LSPACE Captures Summer with the Golden Hour Getaway Collection
Warm-Weather Skincare Formulations
AESTURA Spotlights its ATOBARRIER365 Hydro Essence and Lotion
Travel-Friendly Summer Apparel
Public Rec Launches its Comfort-Forward 'Lake Geneva Series'
Lighthearted Curl Care Campaigns
Aussie's Curls Just Wanna Have Fun Challenges Stress & Complexity
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Summer Romance-Inspired Swimwear Collections
Pacsun Has Introduced Its Sweetheart Swim Collection
Soccer-Themed Cooling Device Campaigns
Aecooly Spotlights Two Portable Cooling Devices
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Cocktail-Inspired Shower Foams
Margaritas & Martinis Inspired Sundae's Whipped Body Washes
Thermostatic Cat Beds
K&H’s Extreme Weather Pad Keeps Cats Cozy During Outdoor Winter Siestas
Advanced Cooling Skincare
The TIRTIR Ice-Cooling Collection Provides Post-Sun & Puffiness Relief
Beer Beach Guides
Corona Released Its 2026 Beach 100 Guide With 27 New Coastal Destinations
Stylistic Lightweight Beach Shades
Swim Shady is Set to Debut 'The Swim Shady’
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Science-Backed Cooling Bedding Collections
Breescape Joins Forces with Ashley Graham
Sculptural Office Building Facades
Sanjay Puri Architects Respond to Extreme Summer Temperatures
Wearable Cooling Solutions
Opal's Cool Wrap Boasts a Reprieve from Hot Flashes at Home & on the Go
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Public Sauna Festivals
Culture of Bathe-ing is Transforming a Waterfront into a Wellness Village
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Skin-Nourishing Sun Care Cosmetics
These New Hawaiian Tropic Products Come in Two Formulations
Exclusive Summertime Ice Creams
Kroger Summer in a Pint Ice Creams Come in Four Flavors
Head-Shaped Plunge Pools
The Patrick Plunge by Coors Light Shares an Unforgettable Ice Bath
Immersive Festival Speakeasies
The Pretty Girl Parlour by Kiss Products Transports Festival-Goers
Portable Cooling Devices
Shark ChillPill Combines Fan, Mist, and Cooling Plate in One Gadget
integrated heated workwear systems
RefrigiWear debuts the ThermaSync Jacket and gloves
Elevated Spring Capsules
Psycho Bunny’s 'Spring Drop 3 Collection' Features Poolside Apparel
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Sensorial Whisky Cocktails
SirDavis American Whisky Presents the 'Texas Heat'
Beachy Summer Fragrances
Key West Aloe Bottles Summer Vibes with Its Citrus + Lavender Fragrance
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
SPF Education Pop-Ups
Lookfantastic and Lancaster's Wear Your Stripes Tackled SPF Misinformation
Heated Waterpark Escapes
South Seas Island Resort Offers a Winter-Proof Adventure in Florida
Luxury Hotel-Branded Wellness Amenities
The Skinny Confidential & Eden Rock, St Barths Partner
Rapper-Backed Swimwear Lines
Megan Thee Stallion's 'Hot Girl Summer' Swim Line Arrives at Walmart
Summertime Skincare Campaigns
Cortizone-10 and Dylan Efron Partnered for a New Campaign
Hiking-Ready Summer Apparel Lineups
BlackStrap Boasts the Spring/Summer 2026 Collection
Striking Desert-Inspired Fashion Films
Jimmy Choo Showcases the Natural Reflection Capsule
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Sun Safety Docu-Series
The Burning Truth by La Roche-Posay Protects & Educates Gen Zalpha
Pool-Centric Temperature Control Systems
Cowboy Pools' New Technology is Groundbreaking
Summery Energy Shots
The 5-hour Energy Freezer Pop Collection Launched with Popsicle Recipes
Globally Inspired Sauna Destinations
The Sauna Summit Features a Diverse Sauna Collection
Strategic NFL Hospitality Partnerships
WorldSprings Teams Up with Dallas Cowboys & Cheerleaders
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Multi-Tasking Hydrating Sprays
Key West Aloe's Too Cool Hydrating Spray is Skin-Nourishing
Regionally Inspired Scent Packaging
Harry's Launches a New Care Collection Duubed Heatwave
Relaxing Margarita Salt Caves
The Cayman Jack EOD Escape Sweetens Return-to-Office Mandates
Comfort-Forward Swimsuit Capsules
onewith x Claire Buckley Launch an Underwear-Like Collection
Sun-Protecting Cooling Apparel Lines
MISSION ® Emphasizes Heat Management and Sun Protection
Dual-Orientation Contrast Therapy Units
Polar Monkeys Debuts Contrast Edition
Vacation Mode Activations
San Miguel's Holiday Mirror Transforms Passersby with AR
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Resort-Ready Shapewear Capsules
Body by Miraclesuit Debuts the Resort 2026 Collection
Cooling Menopause Undergarments
Truekind's TrueCool Collection Has a Bra & Mid-Waist Brief
Technical Swimwear Ranges
The Reebok Summer 2026 Men’s Swim Collection is Performance-Driven
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Artful Hotel Renovations
Studio Aisslinger Updates 25hours Hotel Bikini with Eclectic Details
Powerful Handheld Cooling Fans
The Summair 2Go From Arctic is an Easy-to-Use Cooling Fan
Multi-Property Seasonal Events
Mohegan Gaming & Entertainment Unveils Hot Summer Fun 2025
Print-Focused Swim Lines
With Jean Showcases its 'Fioretta' Collection for the Summer Swim Season
Regal Seasonal Solace Films
The Mother Nature Summer Film Speaks to Healing and Human Bonds
Civic-Inspired Bathing Spaces
RECESS by Future Simple Studio Rethinks Spa Culture as Social Ritual
Specialized Industrial Workwear Donations
RefrigiWear Contributes to Disaster Relief Efforts
Extreme Freezer Cocktail Stations
Kitty’s Cosmopolitan Club Debuts a Walk-In Freezer Cocktail Site
Swimming-Themed Soda Campaigns
The Diet Coke This Is My Taste Campaign Stars Jamie Dornan
Beach-Inspired Desk Trios
The Deskterior Set Features a Sun Lamp, Card Holder & Sandcastle Bank
Substitute Instructor Platforms
Everybody Health and Leisure Adopts the CoverMe Platform