When he's not stealthily shooting his models as a peeping Tom, British photographer Rankin likes to employ the currently hot aquatic trend of wet photography.
But rather than throw the models in a swimming pool or beach, Rankin created a visually captivating backdrop of falling rain on the lingerie-clad attractive female models.
Check out more Rankin underwear shoots and assorted wet and aquatic features below.
Implications - Sexy is one thing that will never go out of style for marketers and consumers alike. Imagery that is seductive, interesting to look at and mildly controversial draws consumer attention to products that may otherwise go unnoticed. Additionally, in a technologically progressed blogging world where everyone with a digital camera is a photographer, sexually charged imagery is one of few ways to truly garner the attention of viewers.