These Happy Hour marketing examples range from branded beer promotions and to memorable publicity stunts that are introduced by a specific bar or franchise. As experiential drinking and dining becomes more popular among millennials, Happy Hour publicity stunts are also on the rise.
Recently, the Beaufort Bar at the Savoy in London made headlines with a promotional stunt that sent its beer menu into space. Moreover, a stunt bu The Gestations featured a faux bar location that catered to a pregnant woman clientele. Whether aiming to stand apart from the competition or to shock consumers, these marketing tactics manage to grab one's attention.
Other memorable examples from this list include a beer-branded fashion pop-up by Heineken that celebrates local talent along with the Chili's wait-free drink app that ensures the restaurant's visitors are served promptly.
15 Examples of Happy Hour Marketing
15
Pouring the Perfect Pint
The Heineken Bartender Final 2015 Serves up a Winner with Star Factor
14
Glowing Beer Bottles
This Heineken Beer Bottle Takes on a New Look Under UV Light
13
Sports Star Chat Campaigns
Heineken Invited Fans to Virtually Share the Sofa with a UEFA Champion
12
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
11
Drinking Pinball Events
Toronto's First-Ever Beer & Ball Festival Will be Held at Handlebar
10
Ale Aficionado Recruitment
Taylor Walker Enlists Experienced Beer Drinkers to Test Out Pubs
9
Line-Skipping Dining Apps
The Chili's Waitlisting App Will Launch in Summer 2015
8
Beer-Branded Discos
The Heineken Pop-Up Nightclub Makes Waves at the Salone Del Mobile
7
Gamified Beer Apps
Push For Beer Lets Users Win Free Brews by Collecting Points
6
Competing Barkeep Events
This Long-Term Toronto-Based Cocktail Competition Showcases Local Bars
5
Extraterrestrial Cocktail Promotions
The Beaufort Bar at the Savoy Sent Its Bar Menu Into Space
4
Guerrilla Marketing Beer Ads
This Heineken Ad Makes Guys Choose Between Their Girlfriends & Soccer
3
Maternal Marketing Campaigns
The Bartendr Gestations Publicity Stunt Turns Heads Through Racy Ads
2
Jetsetting Bar Stunts
KLM & Heineken Celebrate King's Day by Flying Bar Customers to Amsterdam
1
Micro-Reality Show Commercials
This Heineken International Ad Puts a Spin on Normal Job Interviews
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Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Sunshine-Themed Beer Campaigns
Corona Canada Debuted the Sunbrew Sunshine Underground Tunnel
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Madrid-Based Underwater Pubs
Hendrick's Opens the Inaugural Underwater Pubmarine Bar
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Collectible Beer Can Stickers
Whetstone Beer Can Labels Double as Unique Stickers
Video Store Speakeasies
Blockbuster Speakeasy Reimagines the Video Store as a Bar
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Seltzer Happy Hour Giveaways
White Claw Debuted the 134 Happy Hours Program to Ease Back to Office
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Half-Priced Indulgent Beverages
Starbucks Rewards Members Celebrate with Exclusive Yay Day Offer
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Beer-Branded Toronto Culinary Experiences
Estrella Damm Culinary Journey is Available Until May 31
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Mediterranean-Inspired Cocktail Bars
Bar Bisou Bisou Serves Low-ABV Cocktails & Zero-Proof Drinks
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Discounted Cafe Drink Promotions
Starbucks Yay Day is Happening in November for Rewards Members
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
One-Brand Vodka Martini Bars
The First-Ever Grey Goose Martini Bar is Opening in Melbourne
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Beer-Filled Bath Spas
WeWantMore Designs the Bath & Barley Beer Spa in Brussels
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Lookalike Martini Ads
Kahlúa's Feliz St. Patrick's Day Promotes Espresso Martinis Over Stouts
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Zero-Gravity Hard Seltzer Bars
The Truly Zero Gravity Bar is Opening on a Training Aircraft
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Stock Market-Themed Bars
At The Sauga Bar X-Change, Drink Prices Change Based on Real-Time Demand
Caffeinated Functional Sparkling Waters
Heywell x Foxtrot Supports Mood & Stress Management
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Stylish Low-Alcohol LA Bars
STAY. Offers a Chic Night Out Without the Hangover
Filmic Sparkling Cocktails
Lake Hour Brings Movie-Making Sensibility to the Cocktail Space
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Fake Mocktail Launches
Celsius and Mamitas Collaborated on April Fool's Special This Year
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Oktoberfest-Inspired Bavarian Pizzas
Happy Joe's Celebrates Oktoberfest with a New Bavarian Pizza
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Happy Hour Pizza Menus
The California Pizza Kitchen Happy Hour Specials Include Three Deals
Experimental Artisan Beers
These New Carlsberg Beers Come in Three Varieties
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Libation-Joint Streetwear Collaborations
Places+Faces Teases its Upcoming Work with Havana Club
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Beginner Bartender Challenges
Bright Cellars is Looking for America's Worst Home Bartender
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Trailer-Making Life Apps
Moments Helps Users Live in the Moment and Relive the Event the Next Day
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK